COGNITIVE DISSONANCE marketing

WHAT IS
COGNITIVE DISSONANCE

POST PURCHASE- MARKETERS NEED TO ADDRESS THIS IN AN

EFFECTIVE WAY
CAUSES
SUBSTITUTES
ATTRACTIVENESS/FEATURES/FUNCTIONALITIES OF A FORGONE PRODUCT
LACK OF INFORMATION/KNOWLEDGE ABOUT THE PURCHASED PRODUCT
OPINION OF OTHERS
UNUSED PRODUCT
DEGREE OF INVILVEMENT
DISPOSAL OF PRODUCT AFTER USE/ EXPLOITATION OF THE PRODUCT TO
THE MAXIMUM
EXPECTATION AND REALITY DOESNT MATCH
REDUCTION
REMINDER ADVERTISEMENTS/REASSURANCE ADVERTISEMENTS
SERVICE AFTER PURCHASE
PROVIDING INFORMATION DURING PURCHASE AND AFTER
RISK OF SHIFTING TO ALTERNATIVES/USP
INVOLVE THE CONSUMER DURING PURCHASE PROCESS