Generation M

By Group 3
 What is Generation M?

Born : 1989-2010
Social Politic at the ends of new order, live
style globalization, innovation in digital
technology, terrorism threat was colored this
generation
 GEN M

New Generation that oriented on the religious

Islamic style, modern and welfare.
Muslim people that became a global village
society, digital savvy, etc.
 Characteristics

Religious
Modern
Universal Goodness
High Power Buying
The Rise of Muslim Market

Hijab fashion
Umrah
Halal Food, Cosmetics
Sharia Bank, Insurance,
Investment
Islamic books, music, movies
Parenting
Zakat and Shodaqoh
4 Faces of Indonesian Muslim

GENERIC STRATEGIES
Rationalist : Offer great functional and emotional
value
Universal : Offer universal value
Apathies : Price.. Price Price
Conformist : Use Islam Label and authorities
 #1. Principle of Customer

Customers become more religious.

They begin to search for spiritual
value.
 #2. Principle of Competition

Competition is about building

personal brand. Connect your
brand to customers heart.
#3. Principle of Positioning

Be an inclusive brand.
Be a universal brand.
#4. Principle of Differentiation

Build authenticity through

commitment and passion
Create your own DNA.
 #5. Principle of Value

Offer unique universal value.

Balance your product and spiritual
benefits.
 #6. Principle of Engagement

Connect your customer to each

others.
Build community messangers.