Marketing Strategy

Market Summary
Market Past, Present, & Future
Review changes in market share, leadership,
players, market shifts, costs, pricing,
competition
 Competition
The competitive landscape
Provide an overview of product competitors,
their strengths and weaknesses
Position each competitors product against new
product
Communication Strategies
Communication
Strategies
Messaging by
audience
Target consumer
demographics
Review Of Marketing Strategies

90
80
70
60
50 Radio
40 TV
30 Newspaper
20
10
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr