INTRAFOCUS The Strategy Map Presentational TemplatesThe Strategy Map INTRAFOCUS - AStrategy Map is a diagram that describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationship. + It is based on the four Balanced Scorecard Perspectives: Financial, Customer, Internal Processes and Learning & Growth. + The key element of the Strategy Map is that it is linked to the ‘scorecards’ that monitor the progress towards the Strategic Objectives. + The ‘scorecards’ will include: metrics, targets for the metrics and strategic initiatives to drive performance towards achieving the objectives.The Balanced Scorecard INTRAFOCUS + The Balanced Scorecard is a strategic planning and management method used to: + align business activities to a vision and strategy of an organisation + improve internal and external communications + monitor organisational performance against strategic goals. + The design of Balanced Scorecard concerns itself with: + the identification of a smai! number of financial and non-financial measures referred to as Perspectives + setting targets for the measures and then + measuring them on a regular basis to determine success or failure.Strategy Map — Classic Kaplan/Norton INTRAFOCUS Financial Perspective ‘Customer ‘Customer Valve Propostion Peeper QQQQQOeao@=] Prost Sonics Atrios Internat Perspective ‘OpreRsnay entation ong Seon Learning & Growth PerspectiveStrategy Map - Generic example INTRAFOCUS Leading with inspiration and couras Decor Financial Perspective - Sustained Shareholder Value : ‘Custamer ‘customer vaue Perspective Proposition CD Cae) Cemem) (mae) (Crean) (Tene) (men) (eee) Perspective Learning & Gout aren Perspective ! ‘Si + ms + ‘Shils/Traning vanne atanaces roves knowledge Newark TremorExample with ‘Strategic Themes’ INTRAFOCUS Financial Perspective << E Ee > Customer infima Technology Driven’ ‘Operational Excellence ‘Customer Perspective Frequent Repeat Business Tntemal ‘Capture ana ‘improve Perspective Utitse Resourong Knowedge, Improve Souton Improve industry Kenowodge Wore Suocesstul Career PanningPublic sector example INTRAFOCUS ‘Stakeholder Perspective ‘Customer Perspective ‘Sate convenient us Seruoes Value to Taxpayer Suppat Busnessand Balance Bute! ‘Commerce Clear and Gone Wann Sonate Teale Busness Gases Lower Goat of us Timetabios and Secure Funding Teanepertaton Services erry foereany Sy Drive Innovation in New: Excellence {Tarren ovsens Delve Wont ise Bue as Srearme a 3 ‘proce py Saab ot Aocsante i ewe! AN anna roroeate VT Sar ane be Scores! [Sere sr ag Open wa Foss mecca my Tey ‘oie BE (IBS cormoncstentslnpaces oe Customers £2 Cponwe Par to Unde ous Serene ae Tearing & Sanaa oes samanes “ - omnpaomnn rpmvedCutena Seca egateKovege rom [oe suesvantnes ] { “cue } (_meigneroeweteeEmpty template INTRAI Financial Perspective What ae currost Impotan nancial cutcomes? Customer Perspective How shoud we appear tocusamers? Process Perspective ‘what do we need ‘excel fut ‘isomer expectations? Learning & Growth Perspective Howlivesstanour ily toimpor?Focus on Internal Themes INTRAFOCUS Financial Perspective Leaming and Growth PerspectiveFocus on Internal Themes INTRAFOCUS Company VISON statement ‘Company MISSION Statement Financial PerspectiveINTRAI Template with Mission, Vision and ThemesThe Quickscore Application INTRAFOCUS + Software is not required to implement a Strategy Map or Balanced Scorecard, but it does help. + A good software tool will allow user to: + create meaningful Strategy Maps with minimum fuss + organise key metrics in a meaningful way + display data and combinations of data + provide management teams with a clear business overview + allow users to input data easily and frequently + Provide the means to ‘drill down’ to the underlying data should the need arise to question a specific activity + Intrafocus recommends the Quickscore product to those companies that want to take a structured approach to rolling out Strategy Maps and Balanced Scorecards