Universitas Islam Indonesia Faculty of Economics

Companys Vision and Mission

 2017 @ Katiya Nahda., M.Sc
Strategic Vision vs. Mission

A strategic vision concerns a The mission statement

firms future business path - focuses on its present business
where we are going purpose
who we are and what we do

Company Mission 3
 2017 @ Katiya Nahda., M.Sc
We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.

(T.S. Eliot, Four Quartets)

Company Mission 4
 2017 @ Katiya Nahda., M.Sc
What Is
COMPANY MISSION?

A declaration of what a business aspires to be

The business' reason for being

A proclamation of why it exists
A clarification of who it serves, and
An expression of what to achieve in the future

Company Mission 5
 Articulating Vision
1

2
 Guiding principle, no external justification

The intrinsic value

Core Values
Must stand the test of time, shouldnt be
changing
Even if it is becoming competitive
disadvantage

Organization reason for being

It is beyond just making money

Core
It is not a business strategy Purpose
It is just a guiding star on the horizon, cant be
achieved!
 ROLE
TARGET MODEL

COMMON-
ENEMY

INTERNAL
TRANSFORMATION

Big, Hairy, Audacious Goals !!

2017 @ Katiya Nahda., M.Sc
9
Company Mission
 2017 @ Katiya Nahda., M.Sc
There is no universally right set of core values.

The key is not what core values an organization

has but that it has core values at all.

(Collins and Porras, 1996)

Company Mission 10
2017 @ Katiya Nahda., M.Sc
Company Mission 11
2017 @ Katiya Nahda., M.Sc
Company Mission 12
2017 @ Katiya Nahda., M.Sc
Company Mission 13
 2017 @ Katiya Nahda., M.Sc
Example of Ford Vivid Description

"I will build a motor car for the great multitude.... It will be
so low in price that no man making a good salary will be
unable to own one and enjoy with his family the blessing of
hours of pleasure in God's great open spaces.... When I'm
through, everybody will be able to afford one, and
everyone will have one. The horse will have disappeared
from our highways, the automobile will be taken for
granted...[and we will| give a large number of men
employment at good wages."

Company Mission 14
 2017 @ Katiya Nahda., M.Sc
Core values,
Core Purpose,
BHAG

What should never change?

Company Mission 15
 2017 @ Katiya Nahda., M.Sc
It is more important to know who you are
than where you are going.

Where you are going will change as the world

around you changes.

A company should not change its core values

in response to market changes, rather, it
should change markets, if necessary, to remain
true to its core values.

Company Mission 16
 2017 @ Katiya Nahda., M.Sc
"The core values embodied in our credo might be
a competitive advantage, but that is not why we
have them. We have them because they define for
us what we stand for, and we would hold them
even if they became a competitive disadvantage in
certain situations.

(Ralph S. Larsen, CEO of Johnson & Johnson)

Company Mission 17
2017 @ Katiya Nahda., M.Sc
Strategic Management 18
 2017 @ Katiya Nahda., M.Sc
Mission Statement Characteristics

Specific

Timely Measurable

SMART

Realistic Achievable

Company Mission 19
 2017 @ Katiya Nahda., M.Sc
Mission Statement Examples

"McDonald's vision is to be the world's best

quick service restaurant experience. Being the
best means providing outstanding quality,
service, cleanliness, and value, so that we make
every customer in every restaurant smile."

Company Mission 20
 2017 @ Katiya Nahda., M.Sc
Conclusion

Who can conclude deserve points

Raise your hand!!

Company Mission 22