CLIENTELE AND AUDIENCES OF

COMMUNICATION
 CLIENTELES OF COMMUNICATION
AND ITS NEED

INDIVIDUALS
GROUPS AND ORGANIZATIONS
COMMUNITIES
INDIVIDUALS
 GROUPS AND ORGANIZATIONS

Involves trust and cooperation

 GROUPS AND ORGANIZATIONS

Needs:
1. Exchange ideas, gain more knowledge
and understanding.
2. Arrive at a decision or course of action

GROUP DYNAMICS study of human

behavior in a group

HOW ABOUT ORGANIZATION?

 TYPES OF COMMUNICATION IN
GROUPS

1. Task Communication
2. Climate Communication
3. Procedural Communication
4. Egocentric/Dysfunctional Communication
 COMMUNITY

A group of organisms or populations living and

interacting with one another in a particular
environment.
Must gain access to communication infrastructure
and technologies
Article XVI, Section 10 of the 1987 Philippine
Constitution
SETTINGS, PROCESSES,
METHODS, AND TOOLS
IN COMMUNICATION
COMMUNICATION PRACTICE
INDUSTRY/CORPORATE PRACTICE

GMA
ABS-CBN
TV 5
GLOBE
SMART
SUN
 GOVERNMENT SERVICE

PHILIPPINE INFORMATION AGENCY

EXECUTIVE ORDER NO. 100 ON DEC 24 1986

PEOPLES TELEVISION NETWORK

REPUBLIC ACT NO. 7306 ON APRIL 17 1992

DEPARTMENT OF INFORMATION AND

COMMUNICATIONS TECHNOLOGY
REPUBLIC ACT 10844 ON MAY 20 2016

NATIONAL TELECOMMUNICATIONS COMMISSION

 NONGOVERNMENT SERVICE

NGOS
Utilize communication most notably
during emergency, search, rescue and
assistance
 ACADEMIC PRACTICE

STUDENT PUBLICATION
RADIO BASED UNIVERSITY
PROCESSES
 Encoding and Decoding
1. SENDER
2. IDEAS
3. CHANNEL
4. RECEIVER
5. FEEDBACK
METHODS
 INTRAPERSONAL
INTERPRESONAL
PUBLIC
MEDIATED
INSTITUTIONAL
Verbal or Nonverbal
SOCIAL RESEARCH
 PULSE ASIA
Est. 1999
Political, cultural, socioeconomic
SOCIAL WEATHER STATION
Operating for 30 years
Social research services
AGB NIELSEN
Commissioned research/independent study on television viewing
behavior
Audience research
KANTAR MEDIA
Media analysis
IBON FOUNDATION
Est. 1978
Understanding socioeconomics
 RESEARCH ON
COMMUNICATION
 Must be curious about communication history,
concepts, issue, methods, problems, controversies

AUDIENCE RESEARCH AND RECEPTION STUDIES

Understand audience interpret, decode, analyze,
perceive and make sense of the message they
receive (psychological or social context)
Intensive interviews, participant observation, textual
analysis and discourse analysis
COMMUNICATION
MEDIA CHANNELS
MAIN CATEGORIES OF NEW MEDIA

1. INTERPERSONAL COMMUNICATION MEDIA

2. INTERACTIVE PLAY MEDIA
3. INFORMATION SEARCH MEDIA
4. COLLECTIVE PARTICIPATORY MEDIA
NUANCES OF SOCIAL MEDIA
 THEY LIKE TO BE ENGAGED
THEY ARE BUSY
THEY LIKE TO BE APPRECIATED
THEY LIKE TO BE TREATED AS EXPERTS
TELECOMMUNICATIONS