Fishery Dependent Information Conference

Galway, Ireland.
August 2010

http://www.vpmep.org/lean-supply-chain.php

Supply Chaining
Fisheries Advice
Paul Connolly1 and Liam Caffrey1,2
1Marine Institute, Galway, Ireland; 2Coastal and Marine Research Centre, Cork, Ireland
 Content

(1) Fisheries - Big Business in Europe

(2) The Problem - Data Issues
(3) The Supply Chain Concept
(4) A Simple Supply Chain for the DCF
(5) Towards Industrial Strength Scrutiny
(6) Final Thoughts
 Business Statistics
Profile of the EU Fishing Sector1
Employs - 141,110 Full Time Equivalents, i.e. people employed
Catches - 5,135,540 tonnes (5.7% of global catch)
Value - 7 Billion
Processing Sector - 23 Billion
EU Data Collection Framework2
18 EU Countries
EU Funding 28.6 Million
Member States Funding 28.6 Million
ICES Science and Advice3
20 Member Countries
~ 1,600 Scientists
~ 200 Institutes
Over 100 Expert Groups
Sources: 1 EU Facts and Figures of the CFP, 2010
2 EU Commission Decision 2010/369/EU
3 www.ices.dk
 Data Issues
Absent False Bad Data
Data Data Management

Inaccurate Data
Data Availability

Quotations from the latest ICES advice

Due to uncertainties in landings for several years, commercial catch numbers
from 1995-2005 were not used in the assessment (HAD VIa)
This years assessment presents major revisions in relation to last year: new
assessment models, incorporation of discards, faster growth rates (Northern
Hake)
Quantities of landing and discards are not included in the model because of
concerns over unreliability in the historical commercial data COD VIa
Landings and effort data from countryXX were not available to ICES in time
for the assessment, COD VIIe-k
Source: ICES Advice, June 2010
 Scientific advice about the State of the Stock
Stocks in the North East Atlantic and Adjacent Waters

2003 2004 2005 2006 2007 2008 2009 2010 Average

Outside Safe Biological Limits 30 29 26 26 26 28 27 22 27

Inside Safe Biological Limits 12 10 14 11 12 13 12 15 12

The State of the Stock is Unknown 48 53 53 57 58 55 57 60 55

due to Poor Data

TOTAL 90 92 93 94 96 96 96 97 94

Percentage with Poor Data 53 58 57 61 60 57 59 62 59

Source: EU Commission, May 2010

Consultation on Fishing Opportunities for 2011
 Industrial Strength Scrutiny
Level of Systems Integration & Standardisation

Domain Medical Device/ Financial Commercial Fisheries

Pharmaceutical Services/ Enterprises Scientific Advice
Industries Accounting e.g. Dell, Levis, e.g. DCF for
e.g. Boston Industry Zara, Walmart North East
Scientific e.g. Banks Atlantic
Purpose Protect life Profit Profit Sustainability
Profit Competitive Competitive Protection of
Competitive Advantage Advantage Ecosystem
Advantage
Consequences People die People lose Out of business Stock collapse
of Failure Out of business money Livelihoods
Out of business impacted
Features of the Highly Regulated Highly Regulated Increasingly Ineffective
Domain Onerous Data Onerous Data Regulated Supply Chain
Management Management Effective Supply Why is this
Effective Supply Effective Supply Chain situation
Chain Chain tolerated?
 Typical Supply Chains

Manufacturing Supply Chain

Service Supply Chain

Source: Baltzan, P. & Phillips, A. Business Driven Information Systems, Second Edition 2009, McGraw-Hill, Pg 288
A Systems Feedback Loop LEGO Block

INPUTS
Raw Material TRANSFORMATION OUTPUTS
Labour Conversion Goods
Capital Process Services
Information

Control Control Feedback Feedback

Signal Signal Signal Signal

CONTROL
Operations Mgmt

System Boundary
Environment
Source: Baltzan, P. & Phillips, A. Business Driven Information Systems, Second Edition 2009, McGraw-Hill, Pg 281
 Fisheries Data Elements

Legend
 Country Specific Fisheries Data
Elements

Legend
Current Fisheries Advice Supply Chain
 Current Supply Chain Single WG

Missing Bedrock Features

Audit/Version
Data Lineage
Drilldown through the logical model
Master Data Management/Codification
Software Change Management
Visualisation
 Expert Group Case Study
Typical Questions - Typical Answers
Q. How do you double-check the source of anomalous data easily?
A. Not easily, 3 man-month lead-time?
Data Drilldown would help here
Q. What happens if data changes?
A. We cant change anything at this stage!
Data Versioning would help here
Q. How do you explain differences in the same reports?
A. Who said that? What differences? No one told me about any differences.
Data Auditing, Data versioning, Visualisation would help here
Q. How do you know for sure where the data came from?
A. I got it from John before he went on holidays!
Data Lineage would help here
Q. How do you ask a slightly different question easily?
A. Sorry, we dont have the time to think about that this year.
Data Integration, Master/Meta-data, Enterprise modelling would help here
 The Danger of Polishing Peanuts

Legend
Possible Fisheries Advice Supply Chain
 Final Thoughts
Fisheries Science needs to examine the way it manages
data in order to make the most of that data.
Key to this is the standardisation and integration of data
that enables operations management to run effective
supply chains, guaranteeing consistency, accuracy, and
adhering to data protection obligations
Fisheries Science needs to embrace more business and IT
thinking as practiced in the commercial world.
Addressing these points will enable a major
improvement in the accuracy, timeliness and agility of
fisheries advice
 We cant stand over these results;
lets classify it as another data poor assessment!

Source: Modified from http://www.weac.org/Multimedia/cartoons/2003-2004/101.aspx