Electronic Commerce

Systems

Alivia Yulfitri
2016
Introduction to e-Commerce
Electronic commerce encompasses the entire
online process of
Developing
Marketing
Selling
Delivering
Servicing
Paying for products and services
It relies on the Internet and other information
technologies to support every step of the
process
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The Scope of e-Commerce

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E-Commerce Technologies

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Categories of e-Commerce
Business-to-Consumer
Virtual storefronts, multimedia catalogs,
interactive order processing, electronic
payment, online customer support
Business-to-Business
Electronic business marketplaces, direct links
between businesses, auctions and exchanges
Consumer-to-Consumer
Online auctions, posting to newspaper sites,
personal websites, e-commerce portals

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Essential e-Commerce Architecture

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C
h
a
p
t
Access Control and Security
e
r E-commerce processes must establish mutual
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E trust and secure access between parties
l User names and passwords
e
c Encryption key
t Digital certificates and signatures
r
o Restricted access areas
n
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Other peoples accounts
c Restricted company data
C
o Webmaster administration areas
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Profiling and Personalizing
e
r Profiling gathers data on you and your website
9
E
behavior and choices
l User registration
e
c
Cookie files and tracking software
t User feedback
r
o Profiling is used for
n Personalized (one-to-one) marketing
i
c Authenticating identity
C Customer relationship management
o
m Marketing planning
m
Website management
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Search Management
e
r Search processes help customers find the
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E specific product or service they want
l E-commerce software packages often include
e
c a website search engine
t A customized search engine may be acquired
r
o from companies like Google or Requisite
n
i
Technology
c Searches are often on content or by
C
o parameters
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h
a
Content and Catalog Management
p
t
e
r Content Management Software
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Helps develop, generate, deliver, update, and
E
l archive text and multimedia information at
e
c
e-commerce websites
t Catalog Management Software
r
o Helps generate and manage catalog content
n Catalog and content management software
i
c works with profiling tools to personalize content
C Includes product configuration and
o
m mass customization
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C
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Workflow Management
e E-business and e-commerce workflow
r
9 management depends on a workflow software
E
l
engine
e Contains software model of business
c
t
processes
r Workflow models express predefined
o
n Sets of business rules
i Roles of stakeholders
c
C Authorization requirements
o Routing alternative
m
m Databases used
e
Task sequences
r 11
c
C
h
a
p
t Example of Workflow
e
r
9
Management
E
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C
h
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Event Notification
e
r Most e-commerce applications are event driven
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E Responds to such things as customers first
l website visit and payments
e
c Monitors all e-commerce processes
t Records all relevant events, including problem
r
o situations
n
i
Notifies all involved stakeholders
c Works in conjunction with user-profiling
C
o software
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c
C
h
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Collaboration and Trading
e
r Processes that support vital collaboration
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E arrangements and trading services
l Needed by customers, suppliers, and other
e
c stakeholders
t Online communities of interest
r
o E-mail, chat, discussion groups
n
i
Enhances customer service
c Builds loyalty
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o
m
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h
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Electronic Payment Processes
e
r Complex processes
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E Near-anonymous and electronic nature
l of transactions
e
c Many security issues
t Wide variety of debit and credit alternatives
r
o Financial institutions may be part of the
n
i
process
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Electronic Payment Processes
Web Payment Processes
Shopping cart process
Credit card payment process
Debit and other more complex processes
Electronic Funds Transfer (EFT)
Major payment system in banking, retail
Variety of information technologies capture
and process money and credit card transfers
Most point-of-sale terminals in retail stores
are networked to bank EFT systems

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Electronic Payment Example

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Securing Electronic Payments
Network sniffers easily recognize credit card
formats
Encrypt data between customer and merchant
Encrypt data between customer and financial
institution
Take sensitive information off-line

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E-Commerce Success Factors
Some of the success factors in e-commerce
Selection and value
Performance and service
Look and feel
Advertising and incentives
Personal attention (one-to-one marketing)
Community relationships
Security and reliability

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Differences in Marketing

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Web Store Requirements

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Developing a Web Store
Build a website
Choose or set up web hosting
Use simple design tools and templates
Include a shopping cart and payment support
Market the website
Include Web page and e-mail advertising
and promotions
Exchange advertising with other Web stores
Register with search engines and directories
Sign up for affiliate programs

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Managing a Web Store
Manage both the business and the website
Record and analyze traffic, inventory, sales
Use CRM features to help retain customers
Link sales, inventory data to accounting
systems
Operate 24 hours a day, seven day a week
Protect transactions and customer records
Use security monitors and firewalls
Use redundant systems and power sources
Employ passwords and encryption
Offer 24-hour tech support

Chapter 9 Electronic Commerce Systems 23

B2B E-Commerce
B2B is the wholesale and supply side of
the commercial process
Businesses buy, sell, or trade with other
businesses
Relies on multiple electronic information
technologies
Catalog systems
Trading systems
Data interchange
Electronic funds transfers

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