Professional Documents
Culture Documents
Outline
Form Competition
Industry Competition
Brand Competition
Levels of Competition (contd)
Generic competitione.g. Honda against Silver
Sea Cruise for the same consumer
Form competitione.g. Toyota against
manufacturers of other vehicles that provide the
same service such as Yamaha (motorcycle)
Industry competitione.g. Honda against
Mercedes, Lexus etc who make the same
products or class of products (different prices)
Brand competitione.g. Honda against Toyota,
Nissan etc. who offer similar products and service
to the same customers at similar prices
Industry Competition
Different industries can sustain different
levels of profitability; partly due to the
difference in industry structure
Porters Model of Industry Competition,
commonly know as Porters Five Forces
provides a framework for analyzing the
influence of the forces on the industry to
determine the industrys profitability and
competitiveness
Porters Model of Industry
Competition
Barriers to Entry
Industry degree
Suppliers Buyers
of rivalry
Substitutes