Presentation Included

INTRODUCTION
HISTORY
Vision Statement
Mission Statement
Origin
Product list
Competitors of McDonalds
McDonalds in Pakistan & Two Different Countries
McDonalds Business Ethics
McDonalds Social Responsibilities
Ethical Dilemmas
McDonalds food, Halal or Haram
Conclusion
Recommendation
 Introduction
McDonalds is the largest and the best-known
global food service retailer with more than
30,000 restaurants in 121 countries serving 47
million customers each day.
Yet on any day, even as the market leader,
McDonalds serves less than one percent of
the worlds population.
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The return on the companys stock has been
superior to the market, with a compound
annual total return of 21 percent over the past
ten years.
The companys brand is one of the most
recognized in the world.
The image of Ronald McDonald and the
golden arches are ingrained in the minds of
consumers around the world
 history
1948 McDonald brothers open the first McDonalds and names Speedee as their company
image.
1954 Ray Krock, a multimixer salesman becomes the franchising agent.
1955- Ray Kroc opens the Des Plaines restaurant. The 1st days revenues - $366.12
1957 Ray Kroc hands out free hamburgers to Salvation Army guests
1958 Sales grow 151%
1961 Ray Kroc buyout the McDonalds brothers for $2.7 million
1963 Ronald McDonald is introduced
1965 - McDonalds goes public with the companys first offering on the stock exchange for
$22.50 per share.
First television commercial is aired
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1966 McDonalds stocks split for the first time.
1967 - Big Mac invented
McDonalds in Canada and Puerto Rico open
1971 - Makadonaldo (Japan)
1973 - Egg McMuffin invented
1974 - Ronald McDonald House opened
1979 - Happy Meals introduced
1979-present - Continued growth
 McDonalds Vision Statement

Our overall vision is for McDonalds to become a

modern, progressive burger company delivering a
contemporary customer experience. Modern is
about getting the brand to where we need to be
today and progressive is about doing what it
takes to be the McDonalds our customers will
expect tomorrow. To realize this commitment, we
are focused on delivering great tasting, high-
quality food to our customers and providing a
world-class experience that makes them feel
welcome and valued.
 McDonalds Mission Statement
McDonalds mission statement is officially stated
as follows:
Our mission is to be our customers favorite
place and way to eat & drink. Were dedicated to
being a great place for our people to work; to
being a strong, positive presence in your
community; and to delivering the quality, service,
cleanliness and value our customers have come to
expect from the Golden Arches a symbol thats
trusted around the world.
 Origins
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an
ambulance driver, but the war ended before he completed his training. He
then worked as a piano player, a paper cup salesman and a Multimixer
salesman.
In 1954, he visited a restaurant in San Bernardino, California that had
purchased several Multimixers. There he found a small but successful
restaurant run by brothers Dick and Mac McDonald, and was stunned by
the effectiveness of their operation. They produced a limited menu,
concentrating on just a few items burgers, fries and beverages which
allowed them to focus on quality and quick service.
They were looking for a new agent and Kroc saw an opportunity. In 1955,
he founded McDonalds System, Inc., a predecessor of the McDonalds
Corporation, and six years later bought the exclusive rights to the
McDonalds name. By 1958, McDonalds had sold its 100 millionth
hamburger.

 PRODUCT LIST

Big Breakfast
Chicken McMuffin With Egg
Egg McMuffin
Hash Brown
Hotcake
Mega McMuffin
Oats
 CHICKEN

10pc Chicken McNuggets

4pc Chicken McNuggets
6pc Chicken McNuggets
Chicken Foldover Spicy
Chicken Mac
Chicken McBites
Grand Chicken Garlic Mayo
Grand Chicken Jalapeo
Grand Chicken McChicken
Grand Chicken Spicy Hot
 BEEF

BBQ Beef Double Burger

Big Mac
Big Tasty
Boerie Beef Burger Triple
Boerie Beef Single Burger
Boerie Double
Cheeseburger
Deluxe Cheeseburger
Double Cheeseburger
 FISH
Fillet-O-Fish

WRAPS
Grilled Chicken Foldover
 VEGETARIAN
Veggie Burger

SALADS

Crispy Chicken Salad

Green Salad

SIDES

Corn Cup
McFries
 COMPETITORS OF MCDONALDS

1) Starbucks
Starbucks is the worlds largest coffee house chain. The
company operates 22,500 stores in 65 different
countries, including 12,800 in the United States. None
of the companys U.S. locations are franchises.
Starbucks serves coffee, espresso, cappuccino, tea,
pastries, sandwiches and other foods. Starbucks
markets itself as a high-quality option at a high price
point. The company reported fiscal 2014 revenue of
$16.4 billion, making Starbucks the second highest-
selling U.S. chain restaurant behind McDonalds. As of
September 2015, Starbucks market cap was $80.6
billion.
 2) Yum Brands, Inc.
Yum! Brands, Inc. (NYSE: YUM) operates several large quick-
service restaurant chains including Taco Bell, KFC and Pizza
Hut. The company has over 41,000 locations in 125
countries, 30,000 of which are franchised. YUM was ranked
216th on the 2014 Fortune 500 list. Revenue exceeded $13
billion for the full year ending January 2015. Taco Bell
serves fast food breakfast and lunch dishes inspired by
Mexican cuisine, including tacos, burritos, nachos and
related specialty items. KFC serves various chicken dishes
and sandwiches along with sides and beverages. Pizza Hut
is a quick-service pizza restaurant chain. As of September
2015, Yum! Brands market cap was $34 billion.
 3) Chipotle
Chipotle is a fast-casual restaurant chain serving tacos,
burritos and salads. The company was formed as
a spinoff from McDonalds with a 2006 initial public
offering (IPO). Chipotle operates 1,850 locations in the
U.S., Canada, the United Kingdom, Germany and
France, none of which are franchised. The company has
a higher price point than its fast food competitors and
offers superior quality food. Chipotle reported 2014
revenue of $1.07 billion. As of September 2015,
Chipotles market cap was $22.4 billion.
 4) Subway
Subway is the largest restaurant chain in the
world, with 44,200 locations in 110 countries. All
Subway locations are owned by franchisees, of
which there are more than 21,000. The
companys menu consists primarily of submarine
sandwiches and salads. Subway reported 2014
sales of $11.9 billion in the U.S. alone. The
company was founded in 1965 and is
headquartered in Milford, Connecticut.
 5) Panera
Panera Bread Company is a fast-casual restaurant chain
specializing in soup, salad, sandwiches and bakery
products. It was founded in 1981 under the name Au
Bon Pain. Panera offers more nutritious, higher-quality
options at a higher price point than McDonalds.
Panera offers more nutritious, higher-quality options at
higher price points than McDonalds. There are 1,900
Panera locations, roughly half of which are franchised.
Panera reported revenue of $2.5 billion in 2014. As of
September 2015, the companys market cap was $4.6
billion.
 6) Wendys
Wendys is a fast-food restaurant chain with
almost 6,500 locations worldwide, 85% of which
are franchised. Wendys menus include
hamburgers, sandwiches, chicken products and
side dishes. The company reported 2014 revenue
of $2.06 billion, though total system sales were
higher because sales at franchised locations are
not included in consolidated revenues.
 7) Burger King
Burger King started in 1954 and is headquartered in
Miami, Florida. As of November 2014, Burger King had
over 14,000 locations in over 100 countries, with
roughly 11 million daily visitors worldwide. Nearly all of
those locations are owned by independent franchisees.
The companys menu includes breakfast, lunch and
dinner items available a la carte. Hamburgers, chicken
sandwiches, chicken tenders, French fries and
beverages are categories featured on the menu. Burger
King recorded over $1 billion in revenue during 2014.