MARRIOTT

J. W. MARRIOTT
 Marriot international Inc. was separated in to two groups Marriot
service group and Marriot management service.
In 1968, Marriot corporation became one of the first company
stock in New York stock exchange .
Marriot corporation is very diverse about investments which are
divided into three major groups: food , in-flight services, and
hotels and restaurant .
Marriott vacation corporation was very concentrate on
development luxury hotel investment.
Marriotts Vision & Mission
Vision
To become the premiere provider and
facilitator of leisure and vacation
experiences in the world.
Mission
To enhance the lives of our customers by
creating and enabling unsurpassed
vacation and leisure experiences.
Marriot Hotels

Founded in 1927 by Alice S. and J.

Willard Marriot
Today it is ran by J.W. Marriott, Jr., is
chairman of the board and chief
executive officer and William J. Shaw is
president and chief operating officer.
Timeline
1927: J. Willard Marriott marries Alice Sheets in
Salt Lake City, Utah, and moves to Washington DC
with his new bride. That spring, J. Willard and Alice
open a nine-stool A&W Root Beer stand, which
they later call "The Hot Shoppe."
1929: Hot Shoppes, Inc., officially incorporated.
Invents curb service.
1934: Hot Shoppes expands to Baltimore,
Maryland.
1939: Marriott lands its first food-service
management contract with the U.S. Treasury
During World War II, Hot Shoppes feeds
thousands of workers who move to the nation's
capital to work in the defense industry
Timeline
1953: Marriott stock becomes public at
$10.25/share and sells out in two hours.
1955: Marriott Food Service lands its first
institutional and school feeding contracts at
Children's Hospital and American
University; Marriott's Highway Division
opens several Hot Shoppes on the New
Jersey Turnpike.
1957: Marriott opens its 1st hotel, the 365-
room Twin Bridges Motor Hotel in Arlington,
Virginia.
1964: J.W. Marriott, Jr., is named
President.
Timeline
1967: Corporate name is changed from Hot
Shoppes, Inc., to Marriott Corporation; the
company opens Fairfield Farm Kitchens, a
food production and purchasing facility in
Beaver Heights, Maryland; In-Flite opens a
facility in Venezuela; Marriott acquires
Camelback Inn, its first resort property; and
buys Bob's Big Boy Restaurants.
1969: Marriott's 1st international hotel opens
in Acapulco, Mexico
1972: J.W. Marriott, Jr., is named CEO
Timeline
1973: The company obtains its first hotel-
management contracts.
1977: The company celebrates its 50th
anniversary; sales top $1 billion.
1982: The company acquires Host International,
Inc.
1983: 1st Courtyard hotel opens.
1984: Marriott enters the vacation time-share
and senior-living markets.
1987: Marriott acquires Residence Inn Company
and enters the lower-moderate lodging segment
with Fairfield Inn
Timeline
1993: The company splits into Marriott International
and Host Marriott Corporation.
1995: Marriott acquires the Ritz-Carlton Hotel
Company, LLC.
1997: Marriott acquires the Renaissance Hotel
Group and introduces TownePlace Suites, Fairfield
Suites, and Marriott Executive Residences brands.
2002: Marriott celebrates its 75th anniversary. The
company now has over 2,300 hotels, 156 Senior
Living Services Communities, 200,000 associates,
and operations in 63 countries and territories with
annual sales of $20 billion
Timeline
2005: Marriott announces the sale of
Ramada International hotels.
2005: Marriott and Whitbread completed
transaction, forming a 50/50 joint venture to
acquire Whitbread's portfolio of 46 franchised
Marriott and Renaissance hotels of over
8,000 rooms. As part of the joint venture
agreement, Marriott took over management
of the hotels, and the joint venture intends to
sell them to new owners subject to long-term
Marriott management agreements.
Marriott's size and position in the
market
Operates and franchises more than 2600
hotels and resorts, totaling approximately
425,900 rooms and 6,300 vacation ownership
villas worldwide.
15 brands
Has hotels in 70 countries.
It is ranked as the lodging industrys most
admired company and one of the best places
to work for by Fortune magazine.
Product and services offered

Events
Social events
Weddings, Fund-raising parties, sports groups,
Anniversaries, etc
Event planners available that will help you plan
that special occasion.
Meetings
technology support, global conferencing, small
to grand scale conferencing centers.
Product and services offered

Specials and Packages offered

Last minute weekend package, Design
your own trip, and Escape packages.
AAA packages
AAA members enjoy the best available
discount on hotel rooms, along with special
offers from Marriott just for our AAA patrons.
Senior traveling packages
Government & Military packages
Marriott Rewards
Marriott Rewards members enjoy exclusive
privileges every time they stay at Marriott
brand hotels.
Take advantage of member-exclusive
specials, including rate discounts,
sweepstakes, and offers from Marriott's travel
partners
Earn points and use them in many different
ways.
Hotel stays, cruises, theme park passes,
packages.
Marriott Brands

Grand Residence Club

Executive Apartments
ExecuStay
The Ritz-Carlton
Horizons
Vacation Club International
Towne Place Suites
Conference Centers
Marriott Brands cont..

Marriott Hotels and Resorts

JW Marriott Hotels and Resorts
Renaissance Hotels and Resorts
Courtyard
Residence Inn
Fairfield Inn
Competitors

Top Competitors for Marriott

Hyatt
Hilton
Starwood Hotels and Resorts
In recent years, Marriotts
brand image has slid a bit and
now is trying to rebound.
Cont.
Competitors such as Starwood and Hilton could have
an advantage over Marriott in upgrading rooms
because they own a larger proportion of their
properties, so they don't need to persuade other
owners or franchisees to pay for the investment.

To some degree, Marriott is playing catch-up. Westin

introduced a higher-quality bed and emphasized
design in 1999. Other major competitors such as
Hilton and Hyatt have similar strategies.
Stakeholders
Independent owners
Workforce and vendors
Customers and communities
Franchisees
Marriott manages or franchises the vast majority of
its hotels, and owns very few.
Christopher J. Nassetta, chief executive of Host
Marriott Corp., a real estate investment trust (REIT)
that owns 107 properties under various brand names
Market

Marriott manages or franchises the

vast majority of its hotels, and owns
very few.
Marriott can be considered a
multinational or transnational
corporations.
Culture

In the words of J. W. Marriott, Jr.,

Culture is the life-thread and glue that
links our past, present, and future.
J. Willard Marriotts simple goal: To
provide Good Food and Good Service
at a Fair Price
Culture

Four Key Points:

Do whatever it takes to take care of the
customer
Pay extraordinary attention to detail
Take pride in their physical surroundings
Use their creativity to find new ways to
meet the needs of customers
Financial impact
Diversity
"Marriott's commitment to global diversity is absolute.
Our determination to provide opportunities for our
associates and clientele is one of the main reasons
people want to work and do business with us."

J.W. Marriott, Jr., Chairman and CEO

Diversity is more than a goal, it's our business.

DiversityInc ranked Marriott as one of the Top 50
Companies for Diversity for the past two years.
 Leaders and Leadership Style
J.W. Marriott Jr: Chairman and CEO
of Marriott International
Has taken company from
family restaurant business
to $19 billion global company
Leadership resume spans
50+ years in industry
Leaders and Leadership Style

Background
Hot Shoppes in high school/college
1956: Joined company took over
management in first hotel
1964: President of company
1972: Elected CEO
1985: Elected chairman of board
Leaders and Leadership Style

Vision
to be the worlds leading provider of
hospitality services
Taking care of guest
Extensive operational knowledge
Development of highly skilled workforce
Offering best brand portfolio
 Leaders and Leadership Style
Hands-on leadership style
Importance of employees associates
Spirit to serve culture
Individual hotel appearances, front desk
work
Well respected by employees
Leaders and Leadership Style

Community Involvement
National Urban League: Board of Trustees
Naval Academy Endowment Trust: Director
National Geographic Society: Board
World Travel & Tourism Council: Exec
National Business Center: Member
Presidents Export Council: Chairman
Laura Bush Library Foundation: Chairman
Prentice Hall 2003 Chapter 4 31