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is a new way of thinking and generating ideas

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Do you recall all the methods of

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and now it is who will

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In the next 30 minutes, I am going to give some visual
triggers and ask you to share your ideas for each trigger
using a DISRUPT method.

Lets start
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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of E-MAIL
DERIVE another product from E-mail.
Share your ideas out loud.

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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of a Thermometer
INCLUDE something new to it and make it
into a completely new product.

NEW

..
=
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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of the idea of a School


SEPARATE something from the idea of the
School and build something from it, something
that focuses more on any one single feature.

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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of a toothbrush
Suggest a completely new USE for a
toothbrush.

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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of your Wallet


And think of another product that can UNITE
with the Wallet to form an absolutely new
product.

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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of a Household appliance


Personalize any Household appliance as a
car accessory

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DERIVE INCLUDE SEPARATE REPURPOSE UNITE PERSONALIZE TRANSPLANT

Think of any product or service


that works in one place
And share how you would TRANSPLANT it in
another place (country, segment etc.)

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Let me share a secret
New ideas can also come from a combination of

+ + + + + +

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Goodluck in finding your

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