Customers Perception towards Vianet

Bidhan Chandra Jha

9808501622
Establishment: 1999(17 years of service)
1st FTTH internet service in Nepal
No Sharing, 100% dedicated
Red Color
Very Competitive Pricing
Current Offers
Customer Selection

25% 25%

Newbaneshwor
Bhaktapur
Jawalakhel
Gwarko

25% 25%
 Satisfaction Level with Vianet
45.0
40.0
40.0
35.0
30.0
30.0
25.0
Percent
20.0
Percent
15.0 15.0
15.0
10.0
5.0
0.0
Dissatisfied Neutral satisfied Strongly satisfied
Level of Satisfaction
Most preferred value offer for home User
50.0
45.0
45.0
40.0
35.0
30.0
30.0
Percent

25.0
25.0
20.0 Percent
15.0
10.0
5.0
0.0
6 Mbps unlimited 12 Mbps unlimited 30 Mbps unlimited
1099/m* 1250/m* 1450/m*
Most Preferred value offer for home user
 Perception towards ISPs in terms of Speed
45
40
40
35
35

30

25
Percentage
20 percentage
15
10 10
10
5
5

0
Vianet Worldlink Classictech Subisu Hons
ISPs
 Best element of Vianet
40.0
35.0
35.0

30.0
25.0
25.0
20.0 20.0
Percent 20.0
Percent
15.0

10.0

5.0

0.0
Speed Customer service Price Stability
Best element of vianet
Monthly
60.0
Family Income of Customers
50.0
50.0

40.0
40.0

percent 30.0
Percent
20.0

10.0
10.0

0.0
Rs 25000 to 35000 Rs 35000 to 45000 Above 45000
Monthly Family Income
Easiest way to renew internet
45.0
40.0
40.0
35.0
30.0
25.0
25.0
Percent
20.0
15.0 Percent
15.0
10.0 10.0
10.0
5.0
0.0
Esewa Khalti ipay Hello paisa Banks
Online Payments for Inernet renewal
 Marketing and Branding Strategies

Hanging posters inside car/bike parking area with the consent of the respective
organization.

Internet Gaming Competition: Conduct live gaming competitions to show that

vianet provides best live gaming experience.

Live Stream Shows for Football: Show live games such as EPL to show that
vianet provides best HD streaming experience.

Cross Branding with Restaurants: Show live games such as EPL to show that
vianet provides best HD streaming experience.
.Continue
Internet Speed Test by Live downloading: Gain attention of
customers by enabling the customers to download one free movie at
public place.

Increase presence over TVC

Efficient Door to Door sales Team