INTRODUCTION

THE TERM INTELLIGENCE TRANSPORTATION SYSTEM (ITS) REFERS TO INFORMATION AND COMMUNICATION
TECHNOLOGY, APPLIED TO TRANSPORT INFRASTRUCTURE AND VEHICLES, THAT IMPROVE TRANSPORT
OUTCOMES SUCH AS:
TRANSPORT SAFETY
TRANSPORT PRODUCTIVITY
TRAVEL RELIABILITY
INFORMED TRAVEL CHOICES
SOCIAL EQUITY
ENVIRONMENTAL PERFORMANCES
NETWORK OPERATION RESILIENCE
BENEFITS OF ITS APPLICATION

OPTIMIZE THE EFFICIENCY OF USE OF HIGHWAYS, HENCE INCREASING ROAD CAPACITY

IMPROVE ROAD SAFETY
MINIMIZE TRAVEL COST AND TIME
ENHANCE QUALITY OF ENVIRONMENT THROUGH REDUCTION IN CARBON DIOXIDE EMISSIONS
WHY IT IS IMPLEMENTED IN MALAYSIA
TO PROVIDE DIRECTION FOR A SYSTEMATIC APPROACH TO ITS IMPLEMENTATION
TO PROPOSE ITS APPLICATION SECTORS MOST RELEVANT TO MALAYSIA
TO PROVIDE DIRECTION FOR ITS RESEARCH AND DEVELOPMENT.
TO PROVIDE A FRAME WORK FOR SYSTEM INTEGRATION.
TO PROVIDE A MEANS FOR STIMULATING ECONOMIC DEVELOPMENT.
IMPLEMENTING INTELLIGENCE
TRANSPORT SYSTEM (ITS)
(ITS) OPERATION IN MALAYSIA (NOW)
Systems installed in an ad hoc
Introduced in the mid manner with little co-ordination.
90s

Problems in the areas of inter-

operability and compatibility.
Computer Controlled Electronic Toll
Traffic Signals in the Collections for
Kuala Lumpur privatised roads
 INTEGRATED TRANSPORT INFORMATION
SYSTEM (ITIS)

REAL-TIME INFORMATION ON TRAFFIC CONDITIONS AROUND THE CITY.

DETECTING INCIDENTS AND TRAFFIC CONGESTION.
ANALYZING THE TRAFFIC AND CALCULATING TRAVEL TIMES.
DISSEMINATE OR UPDATE THE INFORMATION ON THE VMS.
RECOMMENDATIONS OF ITS PLANS
FOUR ITS PROGRAM INITIATIVES TO BE IMPLEMENTED BY BOTH THE PUBLIC AND PRIVATE SECTORS:
SELECTED ITS USER-SERVICES PROJECTS.
RESEARCH AND DEVELOPMENT PROGRAMMED.
PROFESSIONAL DEVELOPMENT AND TRAINING.
OUTREACH PROGRAMS.
THE (ITS) STRATEGIC PLAN

The Road Engineering

Association of Malaysia or REAM The Government of Malaysia
formulated an "ITS Strategic endorsed the plan
Plan" for Malaysia.
MALAYSIA (ITS) COUNCIL
THE GOVERNMENT OF MALAYSIA HAS SET UP THE ITS COUNCIL.
TO COORDINATE AND MONITOR THE IMPLEMENTATION OF THE ITS IN MALAYSIA.

Minister of works

high-ranking officers
from both public and
private sectors
 Deliberate on
ITS deployment
policies

Set the direction for

Malaysia ITS council ITS research &
development

Formulate
implementation
strategies
 Establishment of

Malaysian ITS agency National ITS

Association
To act as a bridge to the international ITS
To coordinate all ITS activities in
fraternity as a non-government Organization
Malaysia
To play a vital role in the area of standards
Develop and implement the National
Formulation.
ITS Policy.
Pro tem committee established on 16
September 2005.
Registration form to ROS on 25 October 2005.
APPLICATION OF ITS
ELECTRONIC TOLL COLLECTION (ETC)
GLOBAL POSITIONING SYSTEM (GPS)
ADVANCED TRAVELER INFORMATION SYSTEM (ATIS)
IN- VEHICLE TRANSIT INFORMATION SYSTEM
AUTOMATIC PASSENGER COUNTER
ELECTRONIC TOLL COLLECTION
NON-STOP TOLL FACILITIES AND SEGREGATED TRAFFIC MANAGEMENT.
ELECTRONIC PAYMENT BY MEANS OF CONTACTLESS SMART CARDS TO PROMOTE PASSAGE THROUGH
TOLL LANES.
 GLOBAL POSITIONING SYSTEM
A SYSTEM OF SATELLITES, COMPUTERS, AND RECEIVERS IN WHICH TRAFFIC DATA IS INCORPORATED IN
THE MAP, THE DRIVER CAN GET THE FASTEST ROUTE, CAN KNOW THE POSITION OF THE SIGNALS AHEAD,
PREDICT TRAFFIC JAMS.
 ADVANCED TRAVELER INFORMATION
SYSTEM (ATIS)
IT HELPS TO SAVE TRAVEL TIME, REDUCE COST RELIABILITY, MORE COMFORT TO TRAVELERS, GIVES
SAFETY AND SECURITY.
THE INFORMATION WHICH THE TRAVELERS WANT ARE OF BOTH STATIC AND DYNAMIC. STATIC
INFORMATION INCLUDES ROUTES AND SCHEDULES. WHEREAS, DYNAMIC INFORMATION INCLUDES,
TRAFFIC CONDITIONS, REAL-TIME TRANSIT SCHEDULES, INCIDENTS, WEATHER, PARKING ETC.
TRANSPORTATION MANAGEMENT CENTERS RESPOND TO REAL-TIME TRAFFIC CONDITIONS, CONTROL
WHICH LANES MAY BE USED, TRAFFIC SIGNAL TIMING.
 IN- VEHICLE TRANSIT INFORMATION
SYSTEM

STATIC SCHEDULES
REAL-TIME VEHICLE LOCATIONS
DEPARTURE TIME PREDICTORS
AUTOMATIC PASSENGER COUNTER
THE APC AUTOMATICALLY RECORDS THE NUMBER OF PASSENGERS, TIME AND LOCATION OF EACH STOP
AS PASSENGERS GET ON AND OFF THE BUS.
THE APC CAN COLLECT DATA, WITH A REDUCTION IN TIME, COST AND EFFORT BY MEANS OF INFRARED
BEAMS AT THE DOORS OR PRESSURE SENSITIVE MATS ON THE STEPS.
WITH THE INFORMATION PROVIDED BY THE APCS, TRANSIT PLANNERS CAN MAKE CHANGES TO ROUTES
AND SCHEDULES THAT BETTER SERVE THE TRANSPORTATION NEEDS OF THEIR COMMUNITY.
DISADVANTAGES
DIFFICULT TO USE IN MIXED TRAFFIC.
PRELIMINARY DIFFICULTIES IN UNDERSTANDING.
ITS EQUIPMENT'S ARE COSTLY.
THE CONTROL SYSTEM SOFTWARE COULD BE HACKED BY HACKERS.
CONCLUSION
THE USE OF ITS IN DEVELOPED COUNTRIES LIKE AMERICA, JAPAN AND ENGLAND HAS GIVEN THEM HIGH
PROGRESS IN THE FIELD OF TRANSPORTATION AND HELPED THEM IN THEIR ECONOMIC PROGRESS.
THE TRAFFIC CONGESTION, RATE OF ROADS ACCIDENTS, WASTAGE OF FUELS WILL DECREASES TO LARGE
EXTEND
THIS GIVEN THE PEOPLE OF THE COUNTRY A MORE ECONOMIC MEAN OF TRANSPORTATION WITH THE
ADVANCED INFORMATION OF TRANSITS
HENCE WITH THE MUCH MORE INTEREST AND ADVANCED RESEARCH IN THE FIELD OF ITS, IT CAN BE
IMPLEMENTED IN MALAYSIA AND CAN PROVE TO BE THE SOLUTION OF THE TRAFFIC PROBLEMS INCLUDING
TRAFFIC CONGESTION, AIR POLLUTION AND TRAFFIC ACCIDENTS
(ITS) CONFERENCE IN MALAYSIA