WhatsApp

Instant Messaging Application

Amanda Reid
EDT180

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 The purpose of WhatsApp!
WhatsApp creates a cross-platform for phone and computer users to
interact through text, video, and audio messages for no charge.
WhatsApp is an application that can only be used with internet
access.

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The start up of
WhatsApp
Created by Brian Acton and Jan
Koum in 2009, who were former
Yahoo employees

Started in Russia

Sold to Facebook in February, 2014

for $14 billion dollars

Over 1.3 Billion users worldwide

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 Popular Features Include:
Uses internet to send text messages to your friends
Text and family
Can change text font and send creative emoji's
Messaging Allows for read and unread receipts

Voice and Ability for users to see face to face through video
chat

Video chat Ability to record your voice for any length and
send through messaging

Group Communicate with more than just one user at a

time
Chats Ability to mute group chats at any time

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 Highlights of using WhatsApp
Costs less than other instant messaging
applications and data plans

Easy sign up

Only need internet to use it

Ability to easily communicate with users from

other countries

User friendly for all ages

Zero advertisements

Ability to personally customize the app

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 Intended Audience
WhatsApp is intended for all audiences who are able to use a
technological device. The audience must have access to internet on a
computer or a cellular device such as:

IPhone
Blackberry
Android
Nokia Symbian 60-phone

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 WhatsApp User Growth
This is a chart to show the growth of active monthly users on the
WhatsApp application from April 2013 to July 2017.
1400
1,300

1200
# of monthly users in Millions

1,000
1000
900

800

600
600

400
400

200

0
Apr '13 - Dec '13 Jan '14 - Aug '14 Jan '15 -Sep '15 Feb '16 - Feb '16 Feb '17 - Jul '17
Months 7
 Social Media
WhatsApp has become one of the biggest worldwide social media
outlets for instant messaging. The social media characteristics that
WhatsApp application holds is this:
Allows the use of creativity and encourages
participation

Helps keep you connected to friends and family

everywhere

Reliant and Efficient communication

Security settings to fit the users comfortability

The ability to organize users information (ex:

calendar features & folders)

Creates a sense of community

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 WhatsApp compared to other
instant messaging applications
The table below compares the amount of
WhatsApp users to other instant messaging
applications in 2017. WhatsApp is by far used
the most used.

WhatsApp Telegram Viber Skype Tango Google LINE Hike

Hangouts

800 Million 100 Million 600 Million 560 Million 23 Million 500 Million 400 Million 15 million

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 To Wrap Up My Thoughts
I personally love WhatsApp because it allows for people all over the world
to connect without having to pay outrageous fees. Social media is
absolutely everywhere. WhatsApp continues to make life easier and keeps
people up to date with others and information from all over the world.
Thank you for taking the time to learn more about the WhatsApp!
Contact Information:
Amanda Reid
Cell: (616)-638-0299
amreid4@asu.edu

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 Work Cited
Montag, Christian. Smartphone usage in the 21st century: who is active
on WhatsApp?. BMC research. (2015): 1756-0500. Print.
App messaging. Beta social compare. March, 13th (2017). Retrieved from:
http://socialcompare.com/en/comparison/app-mesaging-31hwi0vj
Ruth N. Bolton, A. Parasuraman, (2013) "Understanding Generation Y and their use of
social media: a review and research agenda", Journal of Service Management, Vol. 24
Issue: 3, pp.245-267, https://doi.org/10.1108/09564231311326987
Metz, Cade. One billion people now use WhatsApp. Wired. February, 1st (2016).
Retrieved from: https://www.wired.com/2016/02/one-billion-people-now-use-
whatsapp/

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