WHAT IS YOUR NAME?

DAVID
HELLO DAVID!

READY
LIST

10 INPUT WHAT IS YOUR

NAME;A$
20 PRINT HELLO ;A$,!
30 END
 GOOD NUMBERS
201-694-1234 201-694-1235
201-69201-6 94-12404-1237
201-69201-6 94-12534-1239
201-69201-694-12604-1241
201-69201-6 94-12684-1243
201-69201-4
201-694-1246
694-1271 4-1245
201-694-1247
201-694-1248 201-694-1249
201-694-1250 201-694-1251
201-694-1252 201-694-1253
201-694-1254 201-694-1255
201-694-1256 201-694-1257
201-694-1258 201-694-1259
201-694-1260 201-694-1261
201-694-1262 201-694-1263
201-694-1264 201-694-1265
 12:00

Online Marketing Today

 OF BUYING
DECISIONS
ARE MADE ONLINE
BEFORE CONTACTING A COMPANY
AGENDA
STRATEGY
TRAFFIC
PROCESS
ENGAGEMENT
RESULTS
WHAT YOU ARE ABOUT
TO LEARN MAY CAUSE
YOU TO STOP USING
SOCIAL MEDIA!
TECHNOLOGY
TECHNOLOGY
Act-On Beacon
DoubleClick
Facebook Connect
Facebook Custom
Audience
Google Analytics
Google Tag Manager
Twitter Advertising
DoubleClick
Google Dynamic
Retargeting
Google Analytics
Google Translate
Amazon Associates
AppNexus
DoubleClick
Double Verify
LinkedIn Ads
LinkedIn Widget
Research Now
Scorecard Research
Amazon Associates
ChartBeat
Crete
DoubleClick
Facebook Connect
Google Adsense
Google Analytics
Google Publisher
Krux Digital
Livefyre
Moat
Nativo
Omniture
Optimizely
Outbrain
Rubicon
ScoreCard Research
SOASTA mPulse
Usabilla
Work Life Home
 STRATEGY
Platform Demographics Messaging
 B2B B2C
Ive Tried It Ive Tried It

Doesnt Work Doesnt Work

Not in My Country Not in My Country

My Customers Dont Use My Customers Dont Use

Leads Dont Convert Leads Dont Convert

Too Expensive Too Expensive

PLATFORM
B2B

B2C
DEMOGRAPHICS
B2B

Psycholytics
We start with LinkedIn because LinkedIn is
a name that people trust as a means of
connecting with people on a business level.
We collect our data through LinkedIn and
then through Sneeze Its API we are able to
append the data with email addresses and
other important information. Next, we run
personality profile assessments on each
individual through another proprietary
automated process. We then segment each
group and deliver messaging that will
increase the probability that these people
will take action.
 78
151
Million
Million
52
11 Million
Million

15
Million
46
Million
8
Million
Trade Show
Exhibits
Keyword(s) Years of Experience
Tradeshow 5,290 Geography Senior 3185

Trade Show 11,599 United States Less than 1 year: 2

Senior 3185 1 to 2 years: 40
Director 880 3 to 5 years: 184
VP 320 6 to 10 years: 589
Seniority Level More than 10 years: 2351

Entry 4197 Director 880

Senior 3912 Less than 1 year: 0

Manager 2528 1 to 2 years: 6

Director 1026 3 to 5 years: 21

Owner 928 6 to 10 years: 102

130
CXO 402 Million More than 10 years: 724

VP 362 VP 320

Partner 181 Less than 1 year: 0

Training 111 1 to 2 years: 1

Unpaid 62 3 to 5 years: 5
6 to 10 years: 35
More than 10 years: 276
Job Titles Company Size
United States United States
Senior 3185 Senior 3185 VP 320
1-10: 327 1-10: 59
Trade Show Manager 11-50: 453 11-50: 82
Event Manager 51-200: 498 51-200: 42
Trade Show Coordinator 201-500: 344 201-500: 28
501-1000: 232 501-1000: 13

Trade Show Planner 1001-5000:29
1001-5000: 397
Trade Show Specialist 5001-10000: 164 5001-10000: 10
Director 880 10000+: 556 10000+: 44
15
Director of Trade Show Operations Million
Director of Trade Show Director 880
1-10: 128
Trade Show Manager 11-50: 200
Trade Show Coordinator 51-200: 151
VP 320 201-500: 73
501-1000: 36
Trade Show Coordinator
1001-5000: 72
Trade Show Operations 5001-10000: 37
Trade Show & Event Manager 10000+: 89
Target Profile 1,889

Title Keyword:
Trade Show Manager
Location:
United States
Seniority Level:
Senior
Director
VP
Company Size:
> 200 Employees
Years Experience:
> 3 Years
LINKED IN CONTACT INFO Email Personality
 B2C

Psycholytics
We start with Facebook because its a name
that people trust. Facebook users connect
with others on a personal level. We collect
our data through Facebook and then
through Sneeze Its API we are able to
append the data with other important
information. We then segment each group
through custom audiences and deliver
messaging that will increase the probability
that these people will take action.
Facebook

1.65 Billion 1 Billion 900 Million 400 Million

on Facebook each Month on WhatsApp each Month on Messenger each Month on Instagram each Month

Facebook Reactions
Live Video launched worldwide Access for the blind and visually impaired

2.5 million connected via internet.org Shipped with 50+ games and apps
Fitness Club
Interests Other
Fitness & Wellness 11M Geography & Language Car

3.6M United States Offline Purchases

Texas Education
Spanish 170K Homeownership
Family Size
Income Lifestyle
$50-75K 400K Net worth
$75-100K 190K Charities
170 Clothing
Thousand
Online Behavior
Banking preferences
Gender Citizenship
Female 490K Expats
Political
Digital Activities
Travel
Target Profile 170,000

Interest:
Zumba
Gender:
Female
Location:
Texas
Language:
Spanish
Income:
> $50,000
< $100,000
MESSAGING
Ads Emails
 What
WHAT YOU DO
means to me?
You

How does Customer

WHAT DO YOU WANT ME TO DO?

benefit me?
 Now, save your payment
information.for the next time.

21%
 192+ Ad Variations
4 Ad Images 4 Ad Message 4 Audiences

3 Call To Actions
 Personality Insights
Sneeze It utilizes the DiSC personality
assessment model to provide a common
language that marketers can use to better
understand their target audience.
B2B B2C
D

C
40%
High Dominance
Person places emphasis on accomplishing
results, the bottom line, confidence
 Driven, persistent, trustworthy, usually takes
the lead in groups, and has a tendency to
juggle too many things at once.
20%

Ads Email
 Quick thinker, ambitious, persuasive, resists
formal structure, and likes to take calculated
risks.
10%

Ads Email
 Decisive, energized by ideas, and overlooks
details, so stick to the big picture and get to
your point quickly.
10%

Ads Email
20%
High Influence
Person places emphasis on influencing or
persuading others, openness, relationships
 A natural supporter: friendly, compassionate,
loyal, and finds comfort in groups of familiar
people.
10%

Ads Email
 A skilled communicator with the ability to distill
big ideas down into actions, but probably has
a tendency to take on too much responsibility
at once.
10%

Ads Email
10%
High Steadiness
Person places emphasis on cooperation,
sincerity, dependability
 Is cautious before making decisions and
appreciates steadiness, predictability, and
logic
10%

Ads Email
10% High
Conscientiousness
Person places emphasis on quality,
accuracy, expertise, and competency
 Might lack patience sometimes and has a
pragmatic, forward-thinking attitude, valuing
logic over gut-feeling
10%

Ads Email
TRAFFIC
Social vs PPC
COLD CALLING
T
Transactional

Knowledgeable
Competitor
Price
Professional Seller
Visitor
MAKE ME SMARTER
CONFIRM MY OPINION AND MAKE IT FACT
WILD WEST

Profit
 FACEBOOK
Power Search Retargeting
and more
CUSTOM AUDIENCES
AUDIENCE INSIGHTS
LOOKALIKE AUDIENCE
SWIPE COMPETITORS CLIENTS
80%

60%

Consistency
40%

Builds Trust
20%

0%
1 Call 2 Calls 3 Calls 4 Calls 5-12 Calls
80%

60%

40%

20%

0%
1-3 Visit 4-6 Visits 7-12 Visits
RETARGET
 WHAT WE SAY
ACTIONS
PURCHASED
HOMOPHILY
(i.e., "love of the same")
is the tendency of
individuals to associate
and bond with similar
others. The presence of
homophily has been
discovered in a vast
array of network studies.
TWITTER
Campaigns
WHAT WE SAY
ACTIONS
PURCHASED
KEYWORDS
 LINKED IN
Connections In Mail
and More
 Response
rate reported.

at if people had to pay for

each email sent out, would
they get read?
LINKED IN CONTACT INFO Email Personality
 PROCESS
Call To Action Follow Up
WHERE
DO YOU
TAKE
THEM?
WEBSITE?
Landing Page

Single Product or Service

Focused Call To Action
Mobile
SITUATION
NEED
NEED BEHIND
THE NEED
NEED BEHIND
THE NEED
 A Tale of a Peddler,
Some Monkeys and
Their Monkey Business
 50 Cents

What it
will look like

Buy it now
 He spent all his
resources trying to find
customers.
A,B, ests
WE DO THEY DO
THEY READ IT
SEND AN EMAIL THEY DID NOTHING
THEY CLICKED ON IT

WAIT 1 WEEK
SEND EMAIL AGAIN
WAIT 2 WEEKS
CALL PROSPECT
WE WAIT 1 DAY
WE DO THEY DO
THEY READ IT
SEND AN EMAIL THEY DID NOTHING
THEY CLICKED ON IT

WAIT 1 WEEK
SEND EMAIL AGAIN
WAIT 2 WEEKS
CALL PROSPECT
WE WAIT 1 DAY
 WE DO
SEND AN EMAIL
SENT A FAX
SEND A TEXT
MAKE A CALL
SEND A LETTER
SEND A PACKAGE
 THEY DO
IGNORE US
SPEAK TO US
LEARN ABOUT US
CLICK ON US
VISIT US
GIVE US INFORMATION
Follow Up Sequence
Human Contact
ENGAGEMENT
Content Branding
https://www.facebook.com/ads/tools/text_overlay
DoubleClick
Facebook Custom
Audience
Google Analytics
Google Tag Manager
Twitter Advertising
5 Likes 1 Share 5 Likes 1 Share 6 Likes 1 Share
DoubleClick
Broadstreet
Google Analytics
 Contest

HELP
to
SELL
Zopin
Facebook Connect
Google Analytics
 PATH TO DoubleClick
Google Analytics

THE CASH
DoubleClick
DoubleClick Ad
Exchange-Buyer
Google Analytics
Google Dynamic
Remarketing
Google Tag Manager
LivePerson
 RESULTS
Attract Build Convert Sales
ATTRACT
BUILD
CONVERT
SALES