KEY STRATEGIC DRIVERS

Engaging with the Nuva should leverage on the lower

government authorities ocular risk associated with Centrixa
and medical and hassle free delivery system
practitioners regarding offered by PFS system
Engagement Product Efficacy /
the safety and Campaigns and talks boosting
possibility of serving practitioners Compliance
awareness of delivery systems
more patients through would ensure patient compliance
PFS too

For a successful launch Nuva Pharma should make all its

of Centrixa PFS, which strategic decisions and actions
is a unique delivery based on the following key
system for AMD. strategic drivers.

Leveraging on existing Nuva should leverage on the lower

certifications about the ocular risk associated with Centrixa
usage of Centrixa, and hassle free delivery system
Nuva need to establish offered by PFS system
superiority over Campaigns and talks boosting
efficacy, safety and awareness of delivery systems would
Competition Product Pricing ensure patient compliance too
compliance