Chetana’s

PepsiCo India

Project Lakshya
 Chetana’s

Vision
"To build India’s leading total beverage company,

delighting consumers and stakeholders,

by delivering performance with purpose,

through talented people.“

Project Lakshya
 Chetana’s

Mission
To be the world's premier consumer products
company for convenience food and beverages.

To produce healthy financial rewards to investors.

Provide growth opportunities to employees,

business partners and community.

Project Lakshya
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Goals and Commitments

• International revenues at double the global GDP gth rate.

• Attain snacks and beverage mkt share in top 20.

• Sustain brand equity scores for 19 billion $ brands in top 10
mkts.
• Rank amongst top two suppliers in customer surveys.

• Expand the operating margins.

• Offer shareholder returns in the top quartile of industry.

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Basic Information
Establish Business Operations in the year 1989

4th Largest consumer products company in India

Invested more than $ 1 Billion in India

 36 bottling plants in India - 13 company owned and 23

franchisee owned.
 PepsiCo’s Frito Lay division has 3 state-of-the-art plants
Provide employment to 1.5 lakh people

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Pepsico International

• TFour major divisions:

PepsiCo Americas Beverages
PepsiCo Americas Foods
PepsiCo Europe
PepsiCo AsiaMiddl

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Product Range of Pepsico

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Product Range of Pepsico

Rs 25 for 600 ml bottle

Rs 23 for 600ml

Rs 5 / 22 g & Rs 10/45 g
Rs 5 /14g
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Product Range of Pepsico
Rs 15 for 350 ml bottle
Rs 18 for 200 ml bottle &
Rs 75 for 1 L pack

Rs 10 for 200 ml bottle

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Print Ads of PepsiCo

Yeh hai Youngistan

ka meri jaan

Orange dikha to mooh bole Mirinda

Project Lakshya
TV Ads of PepsiCo

Choose the flavors with me

Yeh Dil
Maange More
Tedha hai per mera hai
 Chetana’s
Key Competitor-1
Coca Cola

Project Lakshya
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Key Competitor – 2
Godrej Foods & Beverages

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Key Competitor- 3
Parle Agro

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Key Leadership team

Sanjeev Chadha
CEO, PepsiCo (I)

Rajeev Bakshi
CEO, PepsiCo
Asia Pacific

Indra Nooyi, Chairman & CEO

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Pepsico Sales data

Sales Performance
220000

215000

210000

C 205000
Sales
r
o 200000
r
e
s 195000

190000

185000
07 08 09

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Net Profits (Cr.)

40000

39000

38000
C
r
o 37000
r Net Profits
e
s
36000

35000

34000
07 08 09

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EPS for last 3 yrs

190

185

180

175
Earnings Per Share

170

165

160
07 08 09

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Recent developments
• Indra’s advisors search ends at IIM Lucknow
based on a Case study contest.

• Mirinda brings 'Goldmine‘ during Pongal by offering gold

worth Rs.50 L in T Nadu

• Think gold this summer with 7UP 'Sone Ke Nimbu‘ offer

• Investments spread across mfg., market infrastructure,

supply chain & R&D. Investments to continue in 2010.

• Pepsico plans to add fresh equity of $200 million over the

next two years in India.

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Current Affairs
• PepsiCo India has grown its beverage business over
32% in 2009, its highest vol. growth in recent years.

• PepsiCo becomes fastest growing beverage Co. in India for

2nd consecutive year.

• India is top priority market for PepsiCo, hosted its global

board meeting in Mumbai in Nov ‘09.

• PepsiCo’s investments spread across mfg., mkt infrastructure

supply chain & R&D. Investments to continue in ‘10.

• Pepsico secured clearance from FIPB to inject fresh equity

of $200 million over next 2 years.

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Key Challenges : Strengths & Opportunities

• Strength - it's a global brand name.

•PepsiCo (or “the company”) is one of the largest food and beverages
companies in the world.

•The company has 18 brands in its portfolio which generates over

$1,000 million each in annual retail sales.

• Opportunities - Further diversification into healthier nutritious

foods.

•Snack foods with good acceptance in Indian market are being

launched in newer flavors.

•Other global brands like Gatorade can be launched in India.

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Key Challenges : Weaknesses &

Threats
• Weakness - Fizzy drinks have gained a bad reputation.

• Slow down in the U.K market to consume fizzy drinks.

• Threats – Coke from Coca- Cola is a major threat.

• Consumer awareness to avoid carbonated drinks for

healthier alternatives.

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CSR activities of PepsiCo (I)

• Replenishing Water
In ‘09, Pepsico gave
back more than what was consumed
in manufacturing processes.

• Waste to Wealth
To convert bio-degradable waste into
high quality organic manure and
recyclable waste is recycled.

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CSR activities of PepsiCo (I)
• Partnership With Farmers
PepsiCo (I) continues to strengthen
it’s partnerships with farmers across
India to boost productivity & income.

• Healthy Kids
PepsiCo’s ‘Get Active’ a Good nutrition
and Active Lifestyle Program for
children has seen robust gth. and
implementation of PepsiCo (I) stays
committed to health & well-being.

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Future Plans or Projects in hand

PepsiCo, plans to invest U.S. $1 billion in India over
the next four years.

Strategic plans to expand in emerging markets and

broaden its portfolio of locally-relevant products.

To support those who generate innovative, optimistic

ideas, Pepsi Refresh Project, will award over $20 million
in 2010 to move communities forward and Individuals by
grants to benefit in a variety of projects.

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Career Opportunities

http://www.pepsiindia.co.in/career.aspx
Career options available:
• Management Trainees
• Sales Executives
• Brand Executives
• Marketing Trainees

New Graduates
Start your career path at PepsiCo and start making a difference. Find
campus career events near you, search available positions, stock up
interview tips and more.

Time-Based
Become a valued asset to the PepsiCo team as an hourly
or commissioned associate. Discover career opportunities near you.
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Links for addtional information.

www.pepsiindia.co.in/ - Cached – Similar

www.pepsiindia.co.in/career.aspx

www.redorbit.com/.../pepsico_plans_to_invest_1_billion_in_
china_over_the/ - United States - Cached – Similar

www.moneycontrol.com/.../indra-nooyiglobal-growth-future-
planspepsico_448549.html - Cached

http://www.pepsico.com/PressRelease/From-Pepsi-
Optimism-Project-POP-Americans-Believe-Ideas-from-
Regular-People-Will01112010.html

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