Expansion Plan: Nirnik

PRESENTED BY : NIRITI PORWAL

PRODUCT

Livable and People Centric Cities

1
SERVICES

Master Planning and Landscape Planning

Ecology Based Urban Planning

Environmental landscape documentation and restoration

Knowledge share

2
ORGANIZATION BACKGROUND

Organization Background:
Proprietor Firm
An Architecture consultancy firm, established in 2012

Services:
Projects of urban development through ecologically sensitive and contextual
approach.

Approach:
Through collaborative ways that fuses planning with ecology, cultural diversity,
socio economic factors and local resources.

Team Organization: 3
Niriti Porwal : Co Founder, Principal Architect
Manasi Mhasawade : Junior Architect
Nikita Porwal : HR

3
CURRENT PROJECTS
VISION STATEMENT

An ecosystem that generates ideas, implements and shares the knowledge for sustainable
urban development

Established Establishing
in 2012 in 2016
NIRNIK NIRNIK
CONSULTANCY FOUNDATION
SERVICE

Design School

5
MISSION
With an agenda of creating people centric spaces, Nirnik aspires to do following in the
next two years:

To work on projects in urban sector and contribute in making of livable and sustainable urban
environment.

To establish a research center that creates a culture of experimentation and research based innovation
in the urban sector and spread the same through workshops, training programs and capacity
development programs .

To work comprehensively with highly motivated professionals from various fields for an integrated
approach to the projects

To make Nirnik a comprehensive body that encompasses all the above stated goals so as to create its
own ecosystem and hence, become a self-sustaining organization.

6
NIRNIK TIMELINE

DESIGN SCHOOL
CONSULTANCY

FOUNDATION

1-3 YEARS (2013) 3-5 YEARS 10-15 YEARS

3-5 YEARS 7
INDUSTRY ANALYSIS
Forces Who are they What are they What How can it
Doing / Will do opportunities threaten you
does it provide
Buyers Public Sector, Private Outsource (Unethical Possibility of Liasoning Unethical Practice
Sector, Non Profit practice
Organization )
Current Top Firms (Based in Getting funds Associate as local Beat through
Competitor metro cities) Govt. Clearances architect for larger experience, brand
Consultant Team learning and name
Client Relationship networking
Good Office
infrastructure
Turn Key Solution
Potential New Comers Lobbying with Govt. Increase services in No Measure to
Entrants (Experience in All project allied sector calculate quality
the same sector)
Diploma Holders
Supplier Other Consultants Allied Drawing for Low Rate for Risk of taking away
Completion of Project projects the project

Substitutes Conceptual Implementation of Lobbying and Risk of taking away

Contractor, / Self design formulating an in the project
house team
Government Urban Development Clearances To be in the special Govt. Lobbying
Dept. And Empanelment panel for projects requires monetary
compensation 8
KEY SUCCESS FACTORS
Succeded Not Succeded Point of Difference
Who Has Dronah Local Offices Vision

What Has The comprehensive Lack of Innovation and Getting funds

service they are Growth Govt. Clearances
providing Site Implementation
Hold over other Consultant
Client Relationship
Good Office infrastructure and
Team Building
Turn Key Solution
Vendor Reputation
Associations - Institutional

Where are they Based in Delhi / Based in Udaipur An outsider opportunity

Local offices as per
site location

When Have They 7 -8 years 10 15 years Early Opportunity

How Much have they 3-4 Cr Turnover 70 80 Lac Chances of growth

9
SWOT
STRENGHT: OPPORTUNITIES:

Domain Knowledge of work in Government urban development

Urban Sector dept/ Private sector/ NGOs
Initiator in town Location Tier II
3 years experience Projects In house / in
Comprehensive Approach Collaboration
Team of 3 Government schemes for Tier II
Make Shift Studio cities- Smart City, Hriday, Amrut
Knowledge of Market Dynamics

WEAKNESS: THREAT:

Lack of inter relationship between Competitors (Lowest Pricing,

production and implementation Experience Highest)
Experience Team Small Niche Service Sector
Infrastructure Less Awareness
Liasoning and Client Relationship USP retention
Money
Procrastination
10
BUSINESS STRATEGY (3-5 YEARS)
With an aim to expand the consultancy services, establish the foundation and prepare the base for the design school,
following is the business strategy plan

Finance
Govt. Bodies
Architectural /
Institutions Urban Design
R&D Individuals Services
Consultancy- A mutual relationship
Quality Performance model to reduce the
Market Presence gap between research
Foundation and practice
Towards
Max. possible
sustainable
associations Target Customer
Workshops and livable Government Dept,
Campaigns cities Private Clients
Human Resource NGOs
Consultancy
2 Architects Marketing
1 3D Simulator Strategy
I HR OFFINE
1 Civil Engineer Product Operation Personal Meetings
Sales
Allied Consultants Development of In- Relationship with imp.
Creating a USP
MEP House team for a better stakeholders
Associations for
Foundation control over projects Online
recognition
2 3 People as per the including designing and Website
Resource Building
need implementation Social Media
Association with other
Allied Consultants Facebook/ Linkedin
consultants 11
OPERATION STRATEGY

12
ESTABLISHMENT COST
REVENUE GENERATION MODEL QUANTITY EXISTING YEAR 1 (INR) YEAR 2(INR)

CONSULTANCY FOUNDATION DESIGN SCHOOL CONSULTANCY FOUNDATION DESIGN SCHOOL

10000.00
REGISTRATION (One Time cost)

STUDIO INFRASTRUCTURE
1 REQUIREMENT
Space Rental 1 NA NA 10,000 10,000
Space Making (Interior/
Furnishing) + Maintenance 1 1,36,000
2 Electronic Infrastructure
Computers 5 80,000(40000 X 2) 1,20,000(40000 X 3)
1 Laptop 1 1 NA 80000
1 A4 Black and White Printer 1 1 800 ( Cartridge) 800 (Cartridge)
1 A1 Printer One Time Cost 1
1 Inverter One Time Cost 20000
Softwares
5 Autocad (Basic) 5 1 (Basic) 31500 31500
KNOWLEDGE INFLUX AND
3 LIASONING

Attending Workshop / Courses,

Magzines,Mentors,Travel
53000 53000
4 STAFF SLARIES
Consulting Salaries 5,40,000 6,00,000
Foundation Salaries 60,000 60,000

MARKETTING / CLIENT
5 RELATIONSHIP MANAGEMENT
Online Page (Website, Facebook /
LinkedIn) NA NA NA 10000
Offline (Personal Meeting/ Mouth 30,000 30000
Publicity)
Gifts / Momemtos 15000 20000
6 MISCELLANEOUS NA 10000 10000
7 BAD DEBTS 10% of income 10% of income
8 TOTAL 914000

13
INCOME STATEMENT
SCENARIO 1 (OPTIMISTIC) SCENARIO 2 (PESSIIMISTIC)
Consultancy + Foundation Consultancy + Foundation
Sales Estimated 25,00,000 100,000
Expenditure / annum
Studio Infrastructure
Maintenance 36000 36000
Electronic Infrastructure
Cartridge and Maintence 1500 1500
KNOWLEDGE INFLUX AND
LIASONING
Attending Workshop / Courses 20000 20000
Magazine 3000 3000
Mentor 20000 20000
Travel 20000 20000
STAFF SALARIES
Architects, HR, 3-D Simulator,
Civil Engineer, Clerical 4,94,000 4,94,000
MARKETING / RELATIONSHIP
MANAGEMENT
45000 NA
MISCELLANEOUS
EBITDA 18,95,500 3,97,000
Depriciation (10%) 21000 21000
PBT 1,874,500 376,000
PAT 16,02,698 3,23,480 14
BALANCE SHEET

Balance Sheets
Asset Liabilities

Bank Balance 500000 Salaries 45000

Adv to Consultant 50000

Space Making 100000 Profit from a/c 3,23,480

Computers 80000 capital 391520
Sofware 30000
760000 760000

15
When Architecture tells a story
Dreams Become Reality!
By: Sarah, Student, Manipal
University, Dubai
thank you