PROFESSIONAL

TALK
Razali Ismail
Pengarah Pendidikan Guru

RAZALI ISMAIL
 KNOWLEDGE
MANAGEMENT
CREATING DIFFERENTIAL
ADVANTAGE FROM
INTELLECTUAL CAPITAL

RAZALI ISMAIL
K-management Strategy
An investment in knowledge still yields
the best returns. Benjamin Franklin.

Knowledge itself is power. Francis

Bacon.

Knowledge sharing is power. 21st

Century in the new economy.

RAZALI ISMAIL
KNOWLEDGE MANAGEMENT
IS ABOUT
creating system that enable
organizations to tap into the
knowledge, experience, and
creativity of their staff to improve
their performance
FASTER, BETTER, SMARTER
AND AT LOWER COSTS.
RAZALI ISMAIL
SYMPTOMS THAT KNOWLEDGE IS
MANAGE POORLY IN AN
ORGANIZATIONS
1. Unstructured knowledge creation and
transmission.
2. Decisions made without the benefit of the
best knowledge.
3. Knowledge is not reused or shared
reinvent the wheel or duplicate the efforts
of others.

RAZALI ISMAIL
4. People are overwhelmed with
information that detracts from, rather
than adds to their ability to do their job.
5. Knowledge hoarding by staffs.
6. Little organizations interest in the value
of developing knowledge capacity among
staffs.

RAZALI ISMAIL
 Technological Determinism
(you must buy this, it will change your life)

VS

Social Constructionism
(how can I use and adapt it to meet my
existing needs)

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 High Successful
K-management

K-stocks

High
Low K-flows

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SUCCESSFUL K-Management
 Information

Technology Culture

Best Practice of K-Management

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ELEMENTS KNOWLEDGE MEDIUM CULTURE

PURPOSE STOCKS FLOWS

ORGANIZATIONS

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 The 3 Critical Components
1. The right knowledge streams and
sources feeding into the school
organization.
2. The right technology to store and
communicate the knowledge.
3. The right workplace culture so that the
teachers/students are motivated to make
use of the knowledge.

RAZALI ISMAIL
 How can you increase the K-
stocks in your organization?
1. Acquisition: Copy the good ideas you have seen,
heard, or read about.
2. Renting: Hire a consultant, sponsoring research
projects.
3. Dedicated resources: Libraries, training units, R&D
Department.
4. Fusion: Brings staff from different divisions together
to work on the same problem.
5. Adaptation: To new technologies, competitors, social
and economics changes.
6. Networks: Creating powerhouses for network, formal
and informal.
RAZALI ISMAIL
 How can you ensure the K-flows?
1. Knowledge map: Directory of who knows what,
where (Yellow Pages/Knowledge Marketplace).
2. Talks spaces for synergies to occur.
3. Smart office layout: With a culture that encourage
mingling.
4. Knowledge fair.
5. Knowledge leaders, leaders are always on
displaythey must talk the talk and walk the walk
because someone is always watching
6. Create room for tension.
RAZALI ISMAIL
 ET: Communication Model

feedback

Source
encode decode Receiver
message
medium

RAZALI ISMAIL
 Communication In Reality:
Teaching Learning Situation

X MABCX
(student)

Distraction
(A)
Message Y
Medium MABC (student) MABCY
(m)
(B)

Other factors
(C) Z MABCZ
(student)

RAZALI ISMAIL
TERIMA KASIH

RAZALI ISMAIL