Lesson 2

Managing And Management

Management Information Systems

Mrs. Rosemarie M. Coronejo
Math-IT Dept, IAS, FEU
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 Learning Objectives:
Summarize major challenges of managing in the new
competitive landscape
Describe the drivers of competitive advantage for a
company
Explain how the functions of management are evolving in
todays environment
Compare how the nature of management varies at different
levels of an organization
Define the skills you need to be an effective manager
Discuss the principles that will help you manage your
career
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 Managing in the New Competitive
Landscape

Globalization
Technological Change
Knowledge Management
Collaboration across boundaries

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 Globalization

Strong demand for products/services

Internet access across the globe
Strong demand for talent
Global marketplace

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 Technological Change

The Internets impact on globalization

Increased speed of communication
The Internet as a marketplace

Problems
Stress when employees/supervisors do not set
limits on being connected
Lengthening of the workday due to constant access

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 Knowledge Management

Growing need for good, new ideas generates

demand for knowledge workers
Managers cannot simply measure output of
knowledge workers
Managers should provide knowledge workers with
interesting work to increase motivation

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 Collaboration across Boundaries

People in different parts of the organization

must collaborate with one another

Collaboration also entails moving beyond the

boundaries of the organization itself

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 Managing for Competitive Advantage
Key Concept Definition
Innovation The introduction of new goods and
services
Quality The excellence of your product
Service Giving customers what they want or
need, the way they want it
Speed Fast and timely execution, response, and
delivery of results

Cost Keeping costs low to achieve profits and

competitiveness offer prices attractive to customers

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 Innovation
Managers must adapt to
Changes in consumer demand
Changes in new competitors

Alternative product/service delivery can be

as innovative as new products/services
themselves

Innovation is driven by globalization

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 Quality
Quality standards are increasing

Total quality management

Preventing defects before they occur
Achieving zero defects in manufacturing
Designing products for quality

Goal: Continuous improvement in how the

company operates

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 Service

Continually meet customer needs to establish

mutually beneficial long-term relationships

Make it easy for customers to experience a

service or buy and use products

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 Speed

Speed involves rapidly

Developing and getting products to market
Responding to customer requests

Speed combined with quality is a measure of

whether a company is operating efficiently

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 Cost Competitiveness

Managing costs requires efficiency

Efficiency is accomplishing goals by using
resources wisely and minimizing waste

Understanding all product/service specific

costs is essential to managing for cost
competitiveness

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 Defining Management
Management
The process of working with people and resources to
accomplish organizational goals effectively and
efficiently

Effectiveness
Achieving organizational goals

Efficiency
Achieving goals with minimal waste of money, time,
materials, and people
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 The Functions of Management
Planning Delivering strategic value

Organizing Building a dynamic organization

Leading Mobilizing people

Controlling Learning and changing

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 MANAGERS AS INFORMATION
SYSTEM USERS
Managers exist at various managerial levels
and within various business areas of the firm
What level an IS is developed for influences
how it operates (see Figure 1.11)
The 3 primary management levels are (see
Figure 1.12):
1. Strategic planning level
2. Management control level
3. Operational control level

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 What Managers Do
Managerial Functions (Managers do the
following):
Plan what they are to do
Organize to meet the plan
Staff their organization with resources
Direct them to execute the plan
Control the resources, keeping them on course (see
Figure 1.13)
Managerial Roles:
Mintzbergs framework is made of 10 roles that
managers play, grouped into interpersonal,
informational, and decisional activities (see Table 1.1)
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 Management Skills
Key Skill Definition
Technical skill The ability to perform a specialized task involving
a particular method or process

Conceptual and The ability to identify and resolve problems for the
decisional skills benefit of the organization and its members

Interpersonal and People skills; the ability to lead, motivate, and

communication skills communication effectively with others

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 You and Your Career

Emotional intelligence
Understanding yourself
Managing yourself
Dealing effectively with others

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 You and Your Career
Understanding yourself
Realizing your strengths and limitations

Manage yourself
Dealing with your emotions
Making good decisions
Seeking and using feedback
Exercising self-control

Deal effectively with others

Listening
Showing empathy
Motivating
Leading
Other similar traits 24
You and Your Career

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 You and Your Career
Tips for Success

Be both a specialist and a generalist

Be self-reliant

Be connected

Actively manage your relationship with your

organization
Survive and thrive

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 You and Your Career

Social capital
Goodwill stemming from your social relationships

Business decisions both inside and outside the

organization involve networks of people

Social capital leverages your goodwill to make

you and your organization more successful

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 THE ROLE OF INFORMATION IN
MANAGEMENT
Businesses use information systems
To make sound decisions
To solve problems
Problem is any undesirable situation
Decision arises when more than one solution
to problem exists

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 THE ROLE OF INFORMATION IN
MANAGEMENT
While a problem can be harmful or potentially
harmful to a firm in a negative way, it can also be
beneficial or potentially beneficial in a positive way
The outcome of the problem-solving activity is a
solution
A decision is a particular selected course of action
Simon described problem-solving as being made up
of four phases:
Intelligence activity
Design activity
Choice activity
Review activity 29
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 THE ROLE OF INFORMATION IN
MANAGEMENT
Problem solving and decision making require
information
Keys to success in business are
Gathering correct information
Storing information
Using information

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