LILLY CHOCOLATE COMPANY LTD.

PRESENTED BY
NAME :-SAGAR SINGH
ROLL NO. :-BBA/3021/15
LILLY CHOCOLATE COMPANY LTD.
Year of Established :- 2017
Manufacturing Plant :- Allahabad,
Rewa road near Shayam dairy.
Product :- Chocolate
Export :- Uttar-Pradesh , Chhattisgarh
Bihar , Jharkhand
Aim , Vision , Mission
To constantly reinvent ,innovate and
implement ideas. To create finest
quality,world class,value for money products
through continuous research to deliver the
best product.
 OBJECTIVE
To manufacture and provide the customers
with the quality products to the best interest
of the customer.
To create a price competitive products as part
of the effect to increase the world access to
high quality chocolates.
To ensure a hygeine and clean working
environment to continue to produce safe and
tasty product
 STP
Segment :- People loving chocolates
Target group :- People in upper middle
class and higher classes
Positioning :- Premium chocolates
 SWOT ANALYSIS
STRENGTHS

1. Smooth and creamy chocolate

2. Excellent quality of the chocolates
3. Good availability in parts of Northern India .
 WEAKNESSES

1. Lots of foreign players are there in the market which

results to limited market share.
2. Dental issues associated with consumption of
chocolates .

OPPORTUNITIES
1. Increase its presence in other parts of India
2. Increase exports by leveraging on its quality
3. Concentrate on branding and advertising
4. Introduce dark chocolate
 THREATS
1. Competition from existing domestic players
2. Increase of unorganized sector in the chocolate
business.

COMPETITION
1. Cadbury
2. Amul
3. Nestle
4. Parle
 BUSINESS PLAN & STRATEGY
Low promotional price for the chocolate for
time being
Festival chocolate packs.
 INITIAL INVESTMENT
Land and building ( 8,98,000)
Machinery (10,00,000 )
Transportation ( 80,000)
Labour cost ( 370 /labour , 100 labours)
Raw material (Milk, Sugar, Coco powder, Vanilla , Dry
fruits) ( 4,00,000)
Electricity charges ( 1,00,000)
Fuel charges ( 4,00,000)
Office Equipment ( 43,000)

TOTAL COST = 29,58,000

 FINANCIAL FEASIBILITY
Loans from financial institute( 10,00,000) from icici
bank
Proprietor funding .( 15,00,000)
Loan from suresh uncle ( 5,00,000 )
 MARKET FEASIBILITY
Wide area of operation
Potential buyers
Cheaper in price in compare to other product
available in market .
Product for all age groups
Product available for Diabetic patients too .
Unending demand of chocolates .