stage-gateprocess

1 scoping

2 build business case

3 development

4 testing & validation

5 market launch

source: Robert G. Cooper, winning at new products, USA, 1986

provenmodels
stages

stage description

a quick-scan of the projects technical merits and market

1 scoping prospects.

innovations are watched by their neighbours, but they are not

2 build business case followed immediately in new practices.

the critical paper based stage that can make or break the project.
3
technical, marketing and business feasibility are assessed and
development result in a business case with three main components: product and
project definition; project justification; and a project plan.
provide validation of the entire project: the product itself is
4 testing & validation evaluated as is the production process, customer acceptance, and
the financial merit of the project.

full commercialization of the product - the beginning of full

5 launch production and the commercial market introduction.

provenmodels
1. scoping deliverables

nr. deliverables

1 preliminary market assessment

2 preliminary technical assessment

3 preliminary financial assessment

4 action plan for Stage 2

gate does the idea justify extensive investigation?

source: Robert G. Cooper, doing it right: winning with new products, The product development institute, USA, 2006

provenmodels
2. build business case deliverables

nr. deliverables
1 user needs & wants study

2 competitive analysis

3 value proposition defined

4 technical feasibility assessment

5 operations assessment

6 product definition

7 financial analysis

gate is the business case sound?

source: Robert G. Cooper, doing it right: winning with new products, The Product Development Institute, USA, 2006

provenmodels
3. development deliverables

nr. deliverables
1 technical development work

2 rapid prototypes

3 initial customer feedback

4 prototype development

5 in-house product testing

6 operations process development

7 full launch & operations plans

gate should the project be moved to external testing?

source: Robert G. Cooper, doing it right: winning with new products, The Product Development Institute, USA, 2006

provenmodels
4. test & validate deliverables

nr. deliverables
1 extend in-house testing

2 customer field trials

3 acquisition of production equipment

4 production/operation trials

5 test market/trial sell

6 finalized launch and operations plans

7 post-launch & life cycle plans

gate is the product ready for commercial launch?

source: Robert G. Cooper, doing it right: winning with new products, The Product Development Institute, USA, 2006

provenmodels
5. launch deliverables

nr. deliverables

1 market launch & roll-out

2 full production/operations

3 selling begin

4 results monitoring

5 post-Launch & life cycle plans under way

gate how did we do versus projections? what did we learn?

source: Robert G. Cooper, doing it right: winning with new products, The Product Development Institute, USA, 2006

provenmodels