Chapter 3 Title Slide

Introduction Slides:

Business 478: Strategy

PART 0 Help with Strategy

Essen
Essential
tialIntro.
Intro.Slides
Slides 11/13
/ 13 Course
2015 Jerry Sheppard.Text & Course
All rights reserved. May Grades & scanned,Group
not be copied, Class
or duplicated, in whole or in part, except Strategic
for use Group Peer Self Evaluation
Presentation design by Jerry Sheppard.
Introduction Description
as permitted in a license Grading
distributed with a certain Selection
product or service or otherwise on a Assignments
website for classroom use.Analysis Evaluations & Sundry
 Learning Objectives
Learning Objectives
Studying this material should provide you with
the strategic management knowledge needed to:
1. Know how to pass this class.
2. Know how to find the resources to perform an
acceptable strategic analysis in this class.
3. Know that you could maybe not possibly ask for more!

Essen
Essential
tial Intro.
Intro. Slides
Slides 22 // 13
13 Course
2015 Jerry Sheppard.Text & Course
All rights reserved. May Grades & scanned,Group
not be copied, Class
or duplicated, in whole or in part, except Strategic
for use Group Peer Self Evaluation
Presentation design by Jerry Sheppard.
Introduction Description
as permitted in a license Grading
distributed with a certain Selection
product or service or otherwise on a Assignments
website for classroom use.Analysis Evaluations & Sundry
 Intro. to Bus. 478: Strategy / 2016-1
Prerequisites: Bus. 207, 312, 343, 360 & 374 or 381 & 90 credits.
INSTRUCTOR: Jerry Sheppard
CONTACTS: ( 778-782-4918 : Sheppard@sfu.ca
NOTES: : http://www.sfu.ca/~sheppard/index.html
OFFICE: J WMC 4387
HOURS: 6 Tue. 2:40 4:10, & by Appt.
For an appointment contact me in person,
by phone or E-mail & well set-up an appt.

The Web page includes cases & exercises.

Essen tial Intro. Slides 3 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Course Description & Text
Course Description:
Provide you with an introduction to Strategy.
Goal: enhance your ability to insightfully
develop, articulate, implement a strategy.
Coverage: strategic mgmt. process:
i.e. strategy formulation and implementation.
See how
Short lectures, case studies and I kept
classroom exercises will support that to a
lecture & discussion of course topics. minimum

Text:
Hitt, Ireland, & Hoskisson
Strategic Management:
Competitiveness & Globalization, Concepts, 11th Ed.
Essen tial Intro. Slides 4 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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Grading (more on this when I get to grade sheets )

Individual Grade (73%)

28% Individual Paper
28% Midterm
12% Participation
5% Contribution to group (5 X 1% each)
Group Grade (27%)
5% Case Synopsis
10% Written Analysis
12% Case Presentation
Ethical Considerations
Not doing your own work on individual assignments,
plagiarism or insufficient citation may get you a zero.
Essen tial Intro. Slides 5 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Group Selection Form
You need
Name Student ID # Title Concentration to find a
group &
Steve Jobs 20311-1234 CEO Marketing a firm to
analyze
Andy Grove 20302-1415 COO Mgmt. Science by the 3rd
week.
Phillip Kives 20210-1234 CMO Marketing
Ill put
Mike Milkin 20311-5678 Finance you in a
CFO
group if
Mark Wexler 20102-1234 H.R.M. you cant
CHR
find one.
If you are your groups CEO Assuming
you have no real power.
he was still
YOU ARE NOT BRUCE SPRINGSTEEN
Youre just the first among equals. around

Essen tial Intro. Slides 6 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Class Assignments: The Basics
Date Topic Class Details Readings
Jan. 05 Strategic Mgmt., Strategic Mgmt., Ch. 1, Case PPT,
Performance & Cases Performance PPT
Jan. 12 External / Internal Insourcing, IMI Case, Ch. 2 & 3, Insource reading,
Environment Double-practice #1 IMI case, Double-practice 1
Jan. 19 Bus. & Corp In-Class exercise #1, Ch. 4 & 6, Toms case,
Level Strategy Toms case In-Class exercise 1
GROUP LISTS DUE
Jan. 26 International and In-Class Exercise #2 Ch. 8 & 9, Double-practice
Co-op Strategy Double-In-Class Practice #2 2, In-Class exercise 2
Feb. 02 Dynamics, Kaskazi 1 & 2, In-Class Ch. 5 & 7, Kaskazi 1 & 2
Restructuring Exercise 2, Chapter Review
Feb. 05 New Synopsis Due Date FIRM SYNOPSIS DUE
Feb. 09 Reading Break
Essen tial Intro. Slides 7 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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Class Assignments: Applications & Ends

Date Topic Class Details Readings

Feb. 16 Midterm PANIC PANIC

Feb. 23 Innovation & Corp. Renewal & Innovation, Ch. 10 & 13, Juwi case
Governance Corp. Governance, Juwi case
Mar. 01 Control & Control & Rewards, Ch. 11, Van Halen reading,
Rewards, Van Halen, Corning case Corning case
INDIVIDUAL Preferred: Hopworks Hopworks Urban Brewery
Mar. 08
CASE DUE: Optional: H Y D S or the HYDS case
Mar. 15 Leadership BP Deepwater Horizon case Ch. 12, BP Deepwater case
Mar. 22 Case Presentations (Written Analysis due Mar. 24)
Mar. 29 Case Presentations (Written Analysis due Mar. 31)
April 05 Case Presentations (Written Analysis due April 07)

Essen tial Intro. Slides 8 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Grade for Strategic Analysis
Section of report
Grade range is 0.0 4.3
Form Content SUBHEADINGS!
3.0 3.3 Include Corp. Philosophy
Mission, Objectives,
Goals, Stakeholders 1 and stakeholder analysis.
3.0 3.5 General External Environment, Porters 5
General & Industry
Environment 2 Forces, Competitor Analysis & Dynamics.
3.3 3.3 Subheadings. Including explaining
Resources,Capabilities
& Core Competencies 3 the firms core competences (VRIO).
Bus., Corp., Co-op. & 3.3 3.5 Subheadings include Business, Corp.,
International Strategies 4 International & Co-op. Strategies.
3.5 3.5 How Strengths match the Opportunities &
Synthesis 5 how the weaknesses match the threats.
Criteria, Evaluation 3.5 3.5 Create criteria & alternatives,
& Recommendation 6 evaluate & recommend something.
3.3 3.4 State an action plan & needed structural &
Implementation
7 control changes that may be required.
Average 3.35 Average
Essen tial Intro. Slides 9 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Group Peer Evaluations
Group
Name: ________________

Grade range Fill in only the column that

is 0.0 - 4.3. applies to your group
Title 4 Person
Comments
Group
CEO: 3.7 OK
COO: 3.5 So-So
CMO: 3.8 Good!
CFO: 1.4 zzzzzz Dont be the free rider!
CHR: You get a higher grade
by not filling this out !
Total: 12.4
This is due April 5, 2016.
Essen tial Intro. Slides 10 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Self Evaluation
STUDENT INPUT FOR CLASS Name _______________________
PARTICIPATION GRADE (Due last Class)

General attendance A+ A A- B+ B B- C+ C
Student # _______________________

C- D F
Self Evaluation
(Missed Classes)
Comments: I missed because of a flood at my house.

On-time attendance A+ A A- B+ B B- C+ C C- D F
(Late Classes)
Comments: ______________________________________

Minutes of Sleep or A+ A A- B+ B B- C+ C C- D F
Newspaper Reading
Comments: ______________________________________

Contribution A+ A A- B+ B B- C+ C C- D F
Quantity
Comments: I said an incredibly enormous amount.

Contribution A+ A A- B+ B B- C+ C C- D F
Quality
Comments: What I said was not all that informative.
The comments are the
Other (Specify) A+ A

A- B+ B

B- C+ C

C- D

F
thing I really read!
Comments: ______________________________________

Other (Specify) A+ A

A- B+ B

B- C+ C

C- D

F
This is due April 5, 2016.
Comments: ______________________________________

Essen tial Intro. Slides 11 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 Most sessions will be 20% short lecture,
% % A rose means
40 strategy exercise, 40 case analysis. Uber-Text notes
On-line lectures are from concepts chapters.
Exam will be theory and application.
Power Point Audio Lectures are available at:
http://www.sfu.ca/~sheppard/478index.html
All power point presentations include: A star means an
important point

Theres
For fun,also
thissome material
guy, Alfred E. on
the bottom
Neuman of the
(NOT anslide
examso?),you
S O U N D
know
will behow muchslide
in every longer the
prof. is going at
presentation to least
ramble on.
once!
Sound Unsound
Essen tial Intro. Slides 12 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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 You mean to tell
me that not
everyone at the
door is trying to
kill us all?

Essen tial Intro. Slides 13 / 13 Course Text & Course Grades & Group Class Strategic Group Peer Self Evaluation
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