WElCOME TO THE

PRESENTATION PROGRAM
PRALOY CHOWDHURY
ID:11507044
 Types of Data

1. Primary Data

2. Secondary Data
Methods of collecting Primary Data

Observation Method

Personal Interview Method

Telephone Method

Mail Survey Method

 Work Together

1. Observation Method: Investigator/Fieldworker-

 Will collect data through personal interview;

 Will deal with the recording of the behavior;

 Will observe the behavior of the respondants in disguise.

2. Personal Interview: Employers/Users-

 Will collect quantitative research;

 Will use euestionnaire.

Work Together

Personal Interview Methods-

 Door to door Interview

 Executive Interview

 Mall Intercept Survey

 Self Administered Questionnaires

 Purchase Intercept Techniques

3. Telephone Interview Method-

 Will use telephone as a way to collect data;

 Travel time of interviewers are totally eliminated;

 No way to employ visual aids.

4. Mail Survey-

 Questionnaire will mail to fill and return to the researcher;

 Low cost of data and less wastage of time;

 Lower possibility of returning the questionnaires.