Professional Documents
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Time
Effective Ineffective
The person advances to the next level of need only when the lower level need is at least minimally satisfied.
Theory X
- Achievement
- Advancement/Promotions
- Recognition
- Company Policy
- Supervision
- Interpersonal Relations
- Working Conditions
- Salary
Existence Category
• Provides our basic material existence requirements.
• They include Maslow’s physiological and safety needs.
Relatedness Category
• The desire to maintain important interpersonal
relationships.
• Social and status desires require interaction with others.
• They align with Maslow’s social needs.
Growth Category
Growth
Category
Relatedness
Category
Existence
Category
McClelland’s (1961) theory focuses on three needs:
People with high need for power strive for influence over others and prefer to be
placed into competitive and status-oriented situation.
People with high need for affiliation strive for friendship, prefer co-operative
situations rather than competitive ones, and desire relationships that involve high
degree of mutual understanding.
Achievement – ACHn
Affiliation – AFFn
Power - PWRn
Locke and Lathan (1990) proposed the following points: