WELCOME TO THE

PRESENTATION
PROGRAM
PRALOY CHOWDHURY
ID:11507044
Factors Affect Purchasing Organic
Food
(Comparison in Two Markets)
Consumer Attitude and Behavior
• Customer”s intellectual level;
• Their performance; and
• Their surroundings.
Internal Factors Affecting
Consumer Attitude and Behavior
• Demographics and personal choices;
• Consumer attitudes;
• Consumer motivations;
• Learning and knowledge;
• Comparison of organic and conventional
fruits and vegetables.
Factors affect in purchasing organic food
in Sole Proprietorship Market
There is an increase in transactions in the organic
baby food department by almost 7% and moderate
increase in sole proprietorship market.
The organic sector has had a fall in their market by
almost 4%.
Private companies and farms are still trying to
emerge and take a stand in the organic product in
the sole proprietorship market.
Out of 10 families eight of them buy organic
products.
SPENDING ON ORGANIC AGRICULTURE IN
SOLE PROPRIETORSHIP MARKET
Factors Affect in Purchasing Organic
Food in Co-operative Market
The organic food industry in co-operative
market is export oriented.
Production growing rapidly.
Remains relatively small.
Surveys say 432 consumers from three cities
in Bangladesh consequently choose the co-
operative market.
Degree of trust in organic food.
Degree of acceptance of organic food price,
consumers' concern on self-health.
SPENDING ON ORGANIC AGRICULTURE IN
CO-OPERATIVE MARKET