Professional Documents
Culture Documents
Chapter 5
Evolution of Mass Media over
nearly 170 years
• The age of Print
• The pre-Cinema Period 1839-1895
• Arrival of Cinema 1895
• Arrival of Radio 1901
• Arrival of TV 1926
• Arrival of Internet 1990
The Age of Print
Find out and write down the meanings of the
terms
• Broadsheet
• Tabloid
• Supplement
Why are they called so?
Broadsheet
Broadsheet
Activities
Compare the old
broadsheet with new
broadsheet in terms of size,
composition and layout.
Tabloid
Supplement
Activities
Do you think supplements have become
more glossy and colourful due to the
competition from the television? If so,
explain how & why?
• The editorial page (also known as the
opinion page) is the page reserved in a
newspaper or magazine for the
publication's editorial. Frequently letters to
the editor, the masthead, and editorial
cartoons are also printed here
• The Masthead is a list, usually found on
the editorial page of a newspaper or
magazine, of the members of the
newspaper's editorial board. If no editorial
board exists, the masthead will often
feature a list of top news staff members.
Some mastheads also include information
such as the publication's founding date,
slogan, logo and contact information
• An editorial is an opinion piece written
by the senior editorial staff or publisher of
a newspaper or magazine. Editorials are
usually unsigned and may be supposed to
reflect the opinion of the periodical.
• An editorial cartoon, also known as a
political cartoon, is an illustration or
comic strip containing a political or social
message, that usually relates to current
events or personalities.
An Editorial give the
reader some impression
of the political affiliation
of the writer
The Pre- Cinema
Period
The age of still
Photography and
phonograph
Activities
century
An outdoor scene
Portrait of a person
A close view of objects
Create a simple toy, to demonstrate the
principle of persistence of vision. The toy
could be a flip book or a flat revolving disc
with visuals on both sides.
Have you ever thought what the
original still camera looked like?