SOCIAL

NETWORKING
 HOW PEOPLE USED TO CONNECT WITH EACH
OTHER IN THE PAST WHEN THERE WAS NO
INTERNET AND NO NETWORKING ?
 The answer is very simple and we all know is :-
 Via telephone and meetings.

Earlier business, sharing information, data, files, discussion etc was

very difficult but due to the emergence of Internet, it has made
our lives easy and convenient.
This was so because everything was done via personal contacts,
meetings and all… which means through
face to face personal contacts
 BUT TODAY :-
Everything is done over the internet
1. Discussions…

2. finding Solutions …

3. Sharing files…

4. information….

5. Buying/selling of almost everything.

We feel connected with our friends, family members,

colleagues, corporate world, and rest of the world via internet
only coz its cheap and easily available and accessible.

So the question which arises is how do we connect with these

people ?
 You

Rest of the
Friends
World

SOCIAL
NETWORKING
Corporate Family
world members

Colleagues
 SOCIAL NETWORK ?
A  Socialnetwork is a social structure made of nodes (which are generally
individuals or organizations) that are tied by one or more specific types of
interdependency, such as values, visions, ideas, financial exchange, friendship, 
sexual relationships, kinship, dislike, conflict or trade. - Wikipedia

*Not to be confused with social network services.

Kanika

Aastha Kavish

Social
Network

Rahul Neha

Aarti
 SOCIAL NETWORK SERVICE

 A social network service focuses on building online communities of

people who share interests and activities, or who are interested in
exploring the interests and activities of others.
 created new ways to communicate and share information
 chatting, messaging, email, video, voice chat, file sharing, blogging,
discussion groups, and so on are the features of this service.

Popular methods now combine many of these,

 With Face book widely used worldwide;

 MySpace, Twitter and LinkedIn being the most widely used in

North America
 Orkut is famous in India and Brazil.
 NOW…. WHAT IS SOCIAL
NETWORKING ?
 Put simply, social networking is a way for one person to
meet up with other people on the Net.
 Some people use social networking sites for meeting
new friends on the Net.
 Other's use it to find old friends. Then there are those
who use it to find people who have the same problems or
interests they have, this is called niche networking.
Social Network

Social Network
Service

Social Networking
WHY TO USE SOCIAL NETWORKING ?
 Socializing
Make friends
Create groups, communities.
 Lower cost ( via – internet, mobile phone GPRS etc)
 Sharing information – files, music, video, pictures
 Create blogs
 Time utility
 Builds credibility.
 Matchmaking.
 Business
 Discussions.
 Take advices.
 Advertising at a cheap cost.
 SOME POPULAR
SOCIAL NETWORKING WEBSITES
 1995 – YAHOO
 1998 – GOOGLE
 2002 – ORKUT
 2003 – MYSPACE
 2004 – FACEBOOK
 2005 – YOUTUBE
 2006 – TWITTER
 Orkut was launched on November 17, 2002 by the
Google.
 It was the brainchild of Orkut Büyükkökten, a Turkish
software engineer, who developed it as an independent
project while working at Google.
 He developed Orkut as an independent project (all
employees at Google can [Orkut Buyukkokten] spend
20% of their time working on personal interests) 
HOMEPAGE OF ORKUT
 Bebo is a social networking website launched in July
2005. It is owned by Criterion Capital Partners. From
March 2008 to June 2010 it was owned by AOL Inc.
 It was acquired by AOL on March 13, 2008 for $850
million.[4][5] In April 2010, AOL announced it was
planning to sell or shut down Bebo
HOMEPAGE OF Bebo
 MySpace was inspired by the website Friendster. Friendster is
also a social networking website, and allows for individuals to
connect and talk with each other through the Internet.
 In August 2003, the first version of MySpace was launched. The
website used a number of the most popular features from the
Friendster site, but changed them enough that there were no
copyright issues.
HOMEPAGE OF MYSPACE
 YouTube was founded by Chad Hurley, Steve Chen and
Jawed Karim, who were all early employees of PayPal.
 The domain name "YouTube.com" was activated on
February 15, 2005,and the website was developed over
the subsequent months.
 Now Google purchases YouTube for $1.65 billion
HOME PAGE OF
YOUTUBE
 Yahoo! was founded by Jerry Yang and David Filo in
January 1994 and was incorporated on March 1, 1995.
 In 2004, in response to Google's release of Gmail,
Yahoo! upgraded the storage of all free Yahoo! Mail
accounts from 4 MB to 1 GB, and all Yahoo! Mail Plus
accounts to 2 GB.
 As of January, 2010, Yahoo held the world's largest
market share in online display advertising.
HOMEPAGE OF YAHOO
 The origins of Facebook have been in dispute since the
very week a 19-year-old Mark Zuckerberg launched the
site as a Harvard sophomore on February 4, 2004.
 Now the site has become one of the biggest web sites in
the world, visited by 500 million people a month.
HOME PAGE OF FACEBOOK
 Twitter is a social networking and microblogging
service, owned and operated by Twitter Inc., that enables
its users to send and read other user's messages called
tweets.
 Since its creation in 2006 by Jack Dorsey, Twitter has
gained notability and popularity worldwide and currently
has more than 100 million users worldwide.
 It is sometimes described as the "SMS of the Internet.
HOMEPAGE OF TWITTER
AREAS OF BUSINESS THAT USE SOCIAL
NETWORKING WEBSITES
ADVERTISING:-
 Businesses are now tapping into the online world to
advertise their products and services
 Social networking websites post ads for their members
which reach a greater number of people and can be seen
as a form of mass media
 Some examples of successful websites include
Amazon.com, Ebay, and BestBuy.com.
ADVERTISING ON THESE WEBSITES
WE EARN CREDITS THEY EARN
MONEY
 TYPES OF SOCIAL NETWORKS
Goal: carrier and Goal:
Goal: getting
Goal: Socializing business matchmaking,
back in touch
opprtunities soulmate

Online Business Online Alumini

Communities Networks Matchmaking Networks

Facebook Linked in Shaadi.com Facebook

Adult Friend Classmates.co

Orkut Viadeo
Finder.com m

Bharatmatrim
Hi5 XING Orkut
ony.com

Myspace.com
(a place for frds)
GROWTH OF SOCIAL NETWORKING
USERS
GEOGRAPHICAL DISTRIBUTION OF
SOCIAL NETWORK USERS
USER’S OF THESE WEBSITES
 DISADVANTAGES
 Time wastage
 Terrorism
 Misuse of personal information
 Misuse of data
 Creation of Communities and groups for wrong purposes
 Spamming
 Virus
 Misleading and misguiding people
 Social transformation(-ve)
 CONCLUSION
Part of almost everyone’s life.
Every thing is this world has some +ve & -ve’s.
Teenagers are the one’s you use these sites the
most.
These sites are useful to users, owners and
third party.
Huge platform for data & information sharing
Growing increasingly.
Scope for improvement (weak regulatory role)
 Made by:-
Amandeep
Anuj
Jaspreet
Laj