Anand Institute of Social Work

CSR of
SONY CORPORATION
MS. NUPUR GAJJAR
All About Sony Corporation
Sony Corporation commonly referred to as Sony, is a
Japanese multinational conglomerate corporation.
headquartered in Tokyo, Japan.

Its diversified business is primarily focused on the

electronics , game, entertainment and computing etc.

The company is one of the leading manufacturers of

electronic products for the consumer and professional
markets. Sony is ranked 113th on the 2016 list of
Fortune Global 500.
Business Units
Sony offers a number of products in a variety of product lines around the world.
Sony has developed a music playing robot called Rolly, dog-shaped robots called
AIBO and a humanoid robot called QRIO.
As of 1 September 2016, Sony is organized into the following business segments:
Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications
(MP&C), Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial
Services and All Other. The network and medical businesses are included in the All
Other.
Corporate Social Responsibility (CSR)
Corporate Social Responsibility or CSR has been defined by Lord Home and
Richard Watts in The World Business Council for Sustainable Development’s
publication ‘Making Good Business Sense’ as
◦ “…the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and
their families as well as the local community and society at large".

CSR is one of the newest management strategies where companies try to create
a positive impact on society while doing business.
Social Responsibility or CSR of Sony
Corporation
"It is the core corporate responsibility of Sony
Group to the society to pursue its corporate
value enhancement through innovation and
sound business practice."

(Sony Group Code of Conduct, adopted in May

2003)
Cont.
Sony's corporate social responsibility (CSR) activities reflect its philosophy of
1. Implementing sound business practices;
2. Innovating to realize products, services and content that inspire and excite;
3. Assisting the communities in which we operate;
4. Helping to shape a better, more sustainable society.
Sony believes that these activities both benefit society and enhance
Verifying Key CSR Agenda and
Determining Materiality
1. Objective of Conducting Materiality Assessment

2. CSR Organizational Structure

3. CSR Materiality Assessment Process

CSR / Environment of Sony
Youth on Assignment (YoA)
Working in conjunction with the World Photography Organization (WPO), as well
as collaborations between various NPOs, the Youth on Assignment programme
harnesses the power of imaging to generate awareness of some of the
challenges currently confronting various sectors of the global community
Programme Outline
By documenting the work being
undertaken by various NPOs
worldwide,
◦ The Youth on Assignment programme
provides aspiring photographers and
videographers with a training ground in
which to take their first steps towards
realizing career ambitions and dreams.
One of the Sony’s CSR projects
EYE SEE UNICEF Child Photography
Workshop

The EYE SEE Photography Workshop

encourages visual literacy among children,
and increases involvement in
understanding and promoting positive
social change. Sony has been supporting
EYE SEE since 2006, and been showcasing
children's photography and messages
around the world.
Cont.
Malawi Folktales Project
Malawi, a landlocked country in the southern part of the African continent, is
full of folktales and children’s stories that have been passed down orally through
the generations. However, as they are oral stories, almost none of them have
ever been recorded in print or audio.
As the storytellers age and it becomes harder and harder to pass their stories
on, Sony is working to help record these valuable intangible cultural assets as
videos and audio by providing equipment to UNESCO and the Global Future
Charitable Trust which are spearheading this venture, as well as having our
engineers provide technical guidance on how to operate this equipment.