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CORRECTION
PAPER 4
800/4
QUESTION 1
Study the chart and table below. Using only the information provided, analyse the sales of
three fast food outlets in the first quarter of 2012. In your answer, you are to link the
information presented in both visuals. You should write a report within 150 to 200 words.
2500
2500 Promotional activities
2000 2000 First
Ken Mario Ray's Fish &
2000 quarter
1500 1500 Burger Pizza Chips
1500
1000 1000 Free
January
1000 drink
300 300 400 400 400
500 50%
discount
0 February
January February March April on next
item
Month
Buy 1
March Free drink
free 1
Gift
April
voucher
Write the
Title:
report in 150 –
200 words 1. -Introduction
(What are the stimuli?)
-Overview / Overall trend
(What is the most outstanding idea that LINKS all
stimuli?)
2. - Analysis
- Synthesis (Most outstanding features as opposed to
listing down the obvious features)
3.Conclusion
• At least 3 (Similar to Overview but just written from a different
paragraph angle.)
• Format for Based on the format given, you could easily write 150 -
content: 200 words.
Analysis
synthesis
Sales and Promotional activities of
Title Three Fast Food Outlets.
3500
3000 January Free drink
Sales in RM
3000
2500
2500
50%
2000 2000 discount
2000
1500 1500 February
on next
1500
1000 1000 item
1000
300 300 400 400 400 Buy 1 free
500 March Free drink
1
0
January February March April Gift
April
Month voucher
What is the
relationship
between these two CAUSE AND EFFECT
visuals?
Promotional activities
influenced the sales of the three
outlets in the first quarter of
2012.
Assumption
ERROR
ANALYSIS
This was due to the interesting promotional
activities “Free drink” on that month.
CORRECTION
CORRECTION
Error 2:
In April the sales of Ken Burger increased sharply
compare to the other outlets.
CORRECTION
CORRECTION
CORRECTION
CORRECTION
CORRECTION
CORRECTION
?
In 2012, Ken Burger in February and March the
sale (RM2000), Mario Pizza in February 50%
discount on next item and March buy 1 free 1
(RM1500) and Ray’s Fish and Chip in January
(RM300), February (RM300). This was remained
the same of sale in 2012.
CORRECTION
Sample of answer
Sales and Promotional Activities of Three Fast Food
Outlets in the first quarter of 2012.
Figure 1 shows the sales of three fast food outlets in the first
quarter of 2012 while Table 1 shows their promotional activities in the
first quarter of 2012. Generally, the sales of three fast food outlets in the
first quarter of 2012 is influenced by the promotional activities in the
first quarter of 2012.
“Ken Burger’’ recorded the highest sales of RM2500 in January
compared to ‘‘Mario Pizza’’ (RM1000) and “Ray’s Fish & Chips” (Rm400).
This was because only ‘’Ken Burger’’ had a promotion in January, free
drink. “Ken Burger’s” sales decreased from RM2500 in January to
RM2000 in February because there was no promotion in February. ‘’Ken
Burger’’ had the highest sales in April with RM3000 probably due to the
offering of gift voucher.
Sales of ‘’Mario Pizza’’ increased from RM1000 in January to
RM1500 in February when they offered 50% discount on the next item.
The sales remained the same in March (RM1500) probably due to buy 1
free 1 promo. With no promotional activities in January and April,
‘’Mario Pizza’’ sales were at it lowest with RM1000 respectively.
‘’Ray’s Fish & Chips’’ recorded the lowest sales at around RM400
across the 4 months despite the offering of free drink in March. ‘’Ray’s
Fish & Chips’’ was the only outlet that had 1 promotional activity.
In conclusion, the sales of three fast food outlets in the first
quarter of 2012 is influenced by the promotional activities in the same
Basically, as I have mentioned before, a high band answer will have more
synthesis than analysis because it is stated very clearly in the instructions/rubrics
that you should ANALYSE the results of the survey and LINK the information
presented in the two visuals. You will still get marks if you analysed the visuals
correctly, but if you were to relate the data using a month to month explanation
this would not award you many marks as you are merely stating the features.
Therefore, a good MUET student would be able to identify which points ARE THE
MOST OUTSTANDING ideas you can get from LINKING the visuals rather than
merely retelling the data which everyone can see for themselves. I do hope you
know the difference between FEATURES and KEY FEATURES by now.
Therefore, teachers, the challenge is for you to make students realise the
difference between Key Features vs Features and Analysis vs Synthesis. Easier
said than done,right?! Hence the need for higher critical thinking skills.
So, does anyone want to submit a sample answer for this report? Good luck!