Vision

We aim to be the most successful company by

producing different range of cars and solutions by
providing the most innovative creation and
environmental friendly cars which are high in quality,
safety and satisfy customers needs and preferences
 Mission of the company

• Produce a cars which can prevent from collision happen by end of this
year.
• Able to compete with other competitor by becoming Top 5 in car sales.
• To increase the market share for 20% by end of 2020.
 Dhalisha Raja Girisha Ranjhini
Sadhan Choo Xiang Wei Sagran Nethiyanandan
Balachantar Marketing
Finance Human Resource
CEO manager
Manager manager
Marketing
 MARKETING STRATEGY

• FOR ALL PRODUCTS OF BOST

• -POPULARITY
• -AGE GROUP
• -AVERAGE FINANTIAL STATUS
• -COMPETETIVE PRICE
 MODEL BOST M2

 41-55 YEARS OLD

 DEMAND OF THE AGE GROUP
 LIFESTYLE OF THE AGE GROUP
 TARGET AT COMFORT AND LUXURY
 OPTIONS ARE MORE AND DIVERSE
 MODEL BOST M3

 25-40 AGE GROUP

 YOUNG WORKING ADULTS
 THEIR PRIORITIES
 WORKING ADULTS
 PEOPLE THAT JUST STARTED A SMALL FAMILY
Finance
 Sales (Million)
9000

8000

7000

6000

5000

4000

3000

2000

1000

0
2014 2015 2016

Sales (Million) Linear (Sales (Million))

 Gross Profit (Million)
3000

2500

2000

1500

1000

500

0
2014 2015 2016

Gross Profit (Million) Linear (Gross Profit (Million))

 Post Tax Profit (%)
18

16

14

12

10

0
2014 2015 2016

Post Tax Profit (%) Linear (Post Tax Profit (%))

 Gross Margin (%)
35

30

25

20

15

10

0
2014 2015 2016

Gross Margin (%) Linear (Gross Margin (%))

 Return On Shareholders Funds (%)
30

25

20

15

10

0
2014 2015 2016

Return On Shareholders Funds (%) Linear (Return On Shareholders Funds (%))

 Liquidity Ratio Quick Ratio
Quick Ratio
Liquidity Ratio 6
6

5
5

4
4

3
3
2
2
1
1
0
2014 2015 2016
0
2014 2015 2016
Liquidity Ratio Linear (Liquidity Ratio) Quick Ratio Linear (Quick Ratio)
Risk faced by the company
 company have loss the opportunities
- does not focus on research and development
 having out of stock during that year
- wrongly predicted by the Board of Directors
 having a lot of competitors
- MANY CAR MODELS
 having problem in term of sales dropping
- increase of raw materials
 consumer expectations are changing drastically
- expectation cannot be predicted
FUTURE PLANS
• FOCUSING ON HYBRID CARS IN FUTURE
• PLAN TO MOVE OPERATION COMPANY TO CHINA
• PROVIDE ADVANCE GPS SYSTEM IN EVERY MODELS
-TRACK TRAFFIC JAMS
-HIDDEN SPEED TRAP
• AUTO DRIVE WHILE HEAVY TRAFFIC