 Vision: Aims To Become One Of The Top Five

Decorative Coating Companies World Wide By Levering Its

experience In Higher Growth Emerging Markets.

 Core Value: Commitment And Integrity

In Dealing With Internal And External Customer. Strong
Belief In Individual Ability and Creating an Environment In
Which Entrepreneurial Spirit is Encouraged.

Core Purpose: To Continuously

Rejuvenate Every Living And Work Space Of People And
Bring Joy To Their Life
 Started In 1942 By: Chiman Lal Chowksi, Champak
Lal Chowksi, Suryakant Dani, Arvind Vakil.
 Operates In 22 Countries In South Asia, South
East Asia, South Pacific, Middle East And Carribean Region.

 Operates Through It’s Subsidiaries Such As

: Berger Intern Ltd., Apco Coating, Scib Chemicals, Joint
Venture With PPGIL of USA.
 Turnover: US $ 851 Million.
 Market Share: About 44% Of Total Paint Industry.

 29 Manufacturing Facilities World Wide,

Including Five In India, Serving 65 Countries.
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©South-Western College Publishing

8- 3
Strengths Weaknesses
Conversion
Conversion Strategies
Strategies

Matching
Matching Strategies
Strategies

Conversion
Conversion Strategies
Strategies
Opportunities Threats
Strengths and Weaknesses
INTERNAL
 Production Costs
 Marketing Skills
 Employee Capabilities
 Financial Resources
 Available Technology
 Company/Brand Image
 Brand Image of Asian Paints (Market
Leadership ,44%)
Strong And Wide Distribution Network.
Continuous Innovation In Products.
Separate Operational Plants To Cater
Different Geographical Sectors
Research N Development Support
Asian Paints is the World’s largest Paint
Company and control of its empire, despite
its IT advantages, could leave it week in
some areas due to the huge span of control
Inherent Weakness in The Products Such as
Exterior Emulsions, Wood Coatings.
May Not Have The Flexibility Of Some Of Its
More Focused Competitors.
Infrastructure In India Is Also A Big
Limitation.
Opportunities and Threats
EXTERNAL

 Social Technological

 DemographiPolitical/Legal
c
Competitive
 Economic
To Take Over, Merge With, or Form Strategic
Alliances With Other Global Operators.
Consumer becoming Conscious In Terms of
Aesthetic and Lifestyle.
International Style Of Living.
Boom In Industrial Coating
Boom Of Construction Sector.
Growth of Automobile Industry.
Advanced Technological Development.
Continuous Innovation By Competitor.
Rising Raw Material Prices.
Increased Customer Different Colour
Coatings Range Demands
Being a Global Operator It Is Exposed To
Political Problems In The Countries Where It
Has Operations.
Growth Of Local Partner In The Market.
 www.asianpaints.com
www.moneycontrol.com
www.investmentz.com
Research Paper Released By: Dilip
Raghavan ( Editor, Publisher Paint India
)