SMC Flex Sales Training Presentation

SMC Flex Distributor Sales Training
Bulletin 150 Features & Selling Against the Competition
Rick Anderson, Product Manager

Gwenn Peters - SMC Enclosed Product Manager
April 2013
COMPANY CONFIDENTIAL — Internal Use Only
Rev 5058-CO900C Copyright © 2012 Rockwell Automation, Inc. All rights reserved.
Agenda
SMC Flex Overview
Features
Applications
Enclosed Offering
Competitive Comparisons
COMPANY CONFIDENTIAL - Internal Use Only Copyright © 2012 Rockwell Automation, Inc. All rights reserved. 2
Solid State Power Control Portfolio
SMC™-50
Performance / Functionality
SMC™ Flex
SMC™ Dialog*
SMC™-3
SSC
5 25 100 200 500 800 1000 1600
Ampere Rating (Line and Delta) *Dialog supports line configuration only
SMC Flex - Overview
 Architecture Class SMC
 Modular, High Feature, Functionality and Communications
 Complete Range with Built-in SCR Bypass

 Minimizes heat dissipation
 Optimizes enclosure sizing
Frame 2 Frame 3 Frame 4 Frame 5 Frame 6 Frame 7

85A 135A 251A 480A 780A 1250A
COMPANY CONFIDENTIAL - Internal Use Only Copyright © 2012 Rockwell Automation, Inc. All rights reserved.Copyri
SMC Flex - Overview
 Line Ratings  Control Voltage Ratings
 6 Frame Sizes  100-240 VAC or 24V AC/DC
 16 current ranges
 Up to 1250A  -5 - 50° C Operating Temperature
 Inside-the-delta Ratings
 8…1600 Amps
 Three Voltage Ratings

 200 - 480V @ 50/60 Hz or
 200 - 575V @ 50/60 Hz or
 230 - 690V @ 50/60 Hz ( > 108A only)
COMPANY CONFIDENTIAL - Internal Use Only Copyright © 2012 Rockwell Automation, Inc. All rights reserved.
SMC Flex – Standard Start/Stop Modes
 Soft Start  Linear Speed Acceleration
 with Selectable Kickstart  with Selectable Kickstart
 Soft Stop  Dual Ramp

 Current Limit Start
 with Selectable Kickstart
 Full Voltage
 Preset Slow Speed
SMC Flex Optional Start/Stop Modes
 Pump Control
 Braking Control
 SMB™ (Smart Motor Braking)
 AccuStop™
 Slow Speed with Braking
SMC Flex Control Option - Pump Control
 Pump Control benefits for your
applications
 For centrifugal pumps
 Reduces surges caused by uncontrolled
acceleration and deceleration
 Can eliminate the need for specialized flow
control valves
 Provides closed loop acceleration and
deceleration motor control-without the use of
sensors or feedback devices
 Performance not matched by any competitor
SMC Flex Control Option - Braking Control
 SMC Flex with Braking Control

Benefits
 Patented braking process
eliminates need for additional
components
 Reduces stopping time dramatically
in high inertia applications
 Can eliminate or reduce the need
for mechanical braking components
 Zero speed sensing to turn braking
off once the motor has stopped  Braking Control Advantages
 Slow speed offers limited  Reduce hardware / cost
performance for alignment and start  Increased productivity
up processes
 Reduced MTTR
 Performance not matched by any
competitor
SMC Flex Diagnostic & Protection
 Electronic Motor Overload Protection
 Diagnostics
 Condition Monitoring
 Voltage, Current, kW Hours, Power Factor
 Programmable Faults and Warnings

 Two Configurable Inputs
 Option input, Fault Reset, Fault, Network Input
 Four Configurable Auxiliary Contacts

 Normal, Up-to-Speed, Fault, Alarm, Network Output, External By-pass
SMC Flex Monitoring Features
 Power Metering Capabilities
 Three-phase currents
 Three-phase voltages
 Power in kW
 Power usage in kWH
 Motor thermal capacity usage
 Power factor of the running  Advantages
motor  Monitor Line performance
 Elapsed time of motor  Identify events impacting
operation production
 Save Energy and $
SMC Flex – Communication
 Leveraging the DPI Communication Platform

 Multi-lingual User Interface
 Communication Modules
 Human Interface Modules
 Software Packages
Consistency in Communications
SMC & Drives
Agenda
SMC Flex Overview
Features
Applications
Enclosed Offering
SMC Flex Applications
 Compressors / Chillers  Centrifugal Pumps
 Soft-Start  Soft-Start
 Current Limit  Current Limit
 Pump Control (SMC-
 Conveyors / Bar Mills Flex)
 Soft-Start
 Current Limit  Centrifuges
 Kick-Start  Soft-Start
 Soft-Stop  Current Limit
 Slow Speed w/Brake  Smart Motor Brake
 Accu-Stop
 Fans
 Soft-Start
 Current Limit
 Conveyors
 Soft-Start provides smooth start and ramp up to full speed
 Soft-Stop delivers extends stopping time minimizing load shifts when stopping application
 Kick-Start delivers a boost at start up to break away loads that require more starting torque
 Centrifuge – Water/Wastewater, Food Processing
 Current-Limit Start – Power company Limitations & Mechanical Stress
 Smart Motor Braking – Eliminates mechanical braking
Current Limit
Smart Motor Braking
Agenda
SMC Flex Overview
Features
Applications
Enclosed Offering
Enclosed SMC-Flex Offering
 Enclosed solutions include :

 Non-combination, fusible disconnect or circuit breaker
 NEMA Type 1/12/4
 Any desired options:
 Transformer
 Pilot lights
 Push buttons
 Selector switches
 Protective modules
 Human interface module
 Communication modules
 Auxiliary contacts
 NEMA / IEC bypass or isolation contactor
 Service entrance label
 Oil pump starter
Agenda
SMC Flex Overview
Features
Applications
Enclosed Offering
ABB PSE vs. SMC Flex
 PSE Strengths
 Internal bypass and overload
 Illuminated display
 Torque control for pumps
 PSE Weaknesses
 Two phase control
 No Inside-the-delta motor connection PSE
 No 24VAC/DC control
 Only up to 370A ratings NOTE: If comms or torque
control are not required, SMC-3
may be a lower cost alternative
ABB PST vs. SMC Flex
 PST Strengths
 Internal bypass 370 to 1050A
 No internal bypass below 370A
 Torque control for pumps
 Normal & Heavy Duty ratings
 Advanced motor protection
 Under-load & Locked rotor protection
 PST Weaknesses
 Internal bypass on larger frame sizes only – PST
SMC Flex offers bypass throughout
 No pump control profile
 No power metering capabilities
Benshaw RB2/RC2(MX2) vs. SMC Flex
 RB2/RC2 Strengths
 Focused channel through direct sales force
 Several operating modes
 Advanced protection & diagnostics
 Slow-Speed forward/reverse
 Configurable IO
 RB2/RC2 Weaknesses
 Open chassis design – not IP20 finger safe
 No pump profile control
 No RSLogixTM Add-on-profiles
 Ratings only to 838 A
Danfoss MCD 500 and
Emerson Digistart IS vs. SMC Flex
 MCD 500 & Digistart IS Strengths

 Adaptive Acceleration Control
 Forward/Reverse jog (slow speed)
 Multiple start and stop modes
 Communication options
MCD 500
 MCD 500 & Digistart IS Weaknesses
 Adaptive control, jog and brake modes do not
work for Inside-the-delta connections
 No add-on-profiles for Logix integration
Digistart IS
Eaton S811/811+ vs. SMC Flex
 S811/811+ Strengths
 Integral bypass & OL protection
 Simple plain text LCD display (remote mount option)
 Pump control
 Line and Inside-the-delta connections
 Compact size
 S811/811+ Weaknesses
 24V DC control only – separate PS required
 Limited stop modes
 Not modular – power structure not repairable S811/811+
 English only HIM
..
Schneider ATS22 vs. SMC Flex
 ATS22 Strengths
 Internal overload & bypass
 Under-load & overcurrent protection
 Current limit with voltage ramp
 Embedded Modbus communication
 ATS22 Weaknesses
 No preset slow speed operation
ATS22
 No braking features
 Limited to Modbus communications
 Limited to 590 A ratings
Schneider Altistart 48 vs. SMC Flex
 ATS48 Strengths
 Torque Control System (TCS)
 Severe duty rating 10-500 HP
 Built in overload and monitoring
 Communication options
 No internal bypass
 Symbolic 7 segment built in display
 Limited metering and communication
capabilities
COMPANY CONFIDENTIAL - Internal Use Only Copyright © 2012 Rockwell Automation, Inc. All rights reserved.
Siemens 3RW44 vs. SMC Flex
 3RW44 Strengths
 Integral bypass
 Torque control
 Error log & event list
 User friendly LCD Display
 Frame sizes to 1076A
 3RW44 Weaknesses
 No braking modes with Inside-the-delta connections
 Basic protection features
 Limited to Profibus DP communications
..
Controller Ratings
SMC Flex Vs. Competition
Ratings
Manufacturer Product
Current
9-520A
Rockwell Automation SMC Flex
18-370A
PSE
ABB
30-1050A
PST/PST(B)
27-838A
Benshaw MX2 (RB2/RC2)
27-838A
Benshaw MX3 (RB3/RC3)
21-1600A
Danfoss & Emerson MCD 500 & Digistart IS
Eaton 11-1000A
S811/811+
Schneider 17-1200A
ATS22
29-1214A
Siemens 3RW44
Enclosed SMC Flex Strengths
 NEMA Type 1/12/4 satisfied by a single  One piece foam in place door seal and
enclosure flanged lip to prevent water ingress
 Customizable option set  Painted mounting plate increases
 Push buttons are durable and feature visibility
chrome bezels  Easy to read wire labels
 Color coded disconnect handle provides  Ships in 5-10 days (460V, Std. control)
easy lockout
Enclosed
ABB PSE vs. SMC Flex
 The PSE has no enclosed offering
Enclosed
ABB PST/PST(B) vs. SMC Flex
 PST/PST Strengths
 Type 1, 12, 3R, 4 and 4X enclosures offered
 Enclosed available non-combo, fusible disconnect,
non-fusible disconnect, thermal magnetic circuit
breaker, and magnetic only circuit breaker
 Extreme Duty starters offered
 Quick Ship program for extreme duty
 PST/PST Weaknesses
 Limited factory installed options
 Disconnect handle not color coded
 Less robust pilot devices
 Long factory lead times based on our experience
 No wire labels
Enclosed
Benshaw MX2PB/MX2PC vs. SMC Flex
 MX2PB/MX2PC Strengths
 Same or next day shipment on some enclosed starters
 LED interface on control board
 Galvanized steel mounting plate prevents corrosion
 Easily accessible terminal block
 MX2PB/MX2PC Weaknesses
 No 208 or 600V offering
 Fusible disconnect panels must be custom ordered
 Only one control option group may be selected
 Multi-piece door seal may allow leakage
 Mounting plate does not improve visibility
 Lockout tag out mechanism not easily operated
 Programming buttons on board expose user to high voltage and
increase risk of product damage
 Wobbly push buttons
 Printed-on wire labels are difficult to read
Enclosed
Danfoss MCD 500 & Emerson Digistart IS vs SMC Flex
 Danfoss & Emerson Strengths

 Small footprint (MCD500 soft starters are rated Type 1)
 Danfoss & Emerson Weaknesses MCD 500

 Component device only
 Limited current ratings (21-105 A)
 No additional features or options Digistart IS
Enclosed
Eaton S811/811+ vs. SMC Flex
 S811/811+ Strengths
• Type 1, 12, 3R, 4, 4X and 7/9 enclosures available
• Enclosed available 37-1000 A
• UL Listed 508
• SCCR of 100 kA fusible disconnect or 10-42 kA with
circuit breaker
• Size of circuit breaker is customizable
• 24V DC improves safety
• S811/811+ Weaknesses
 Multiple door latches are inconvenient
• No curved lip of flange on unit opening
• Nameplate label must be user applied
• Power supply required for 24V DC control
• No wire labels
Enclosed
Schneider ATS22 vs. SMC Flex
 ATS22 Strengths
 Available in Type 1, 12, and 3R enclosures
 UL 508
 Some are Seismic qualified
 SCCR of 100kA
 50 deg. C rating (Type 3R)
 Resistive heater element (Type 3R)
 Pre-punched conduit knockouts or top and bottom removable
conduit entry plates
 Shunt trip
 Thumb screw door open/close
 Nylon wire wrap for pilot device wires
 ATS 22 not available in Type 4 (outdoor) enclosure
 Non-combination is not available
 Assembled enclosure requires multiple gaskets
 No way to latch door open
 Less robust pilot devices
 No wire labels
Enclosed
Siemens 3RW44 vs. SMC Flex
 3RW44 Strengths
• Available in Type 1, 12, 3R, and 4 enclosures
(also 4X in smaller ratings)
• Wide variety of pilot light colors, circuit breaker
shunt trip, alarm package and other options
• 6 controller ratings available through Controls
Express
 3RW44 Weaknesses
 Different enclosures needed to satisfy NEMA
Types 1, 12, and 4
 Shunt trip prevents network diagnostics and reset
Door Seal Comparison
Enclosed SMC-Flex vs. Competition
*Single continuous piece seal *Four separate pieces
*Four separate pieces
*Single continuous piece seal

(Based on online appearance)
*Four separate pieces
Enclosure Overview
SMC-Flex vs. Competition
Manufacturer Product Type 1 Type 12 Type 3R Type 4 Type 4X Type 7/9
Rockwell Automation SMC Flex P P * P *
PSE
ABB
PST/PST(B) P P P P P
Benshaw MX2PB/MX2PC P P P P
Danfoss & Emerson MCD500 & Digistart IS P

Eaton S811/811+ P P P P P P
Schneider ATS22 P P P
Siemens 3RW44 P P P P P
* Available through Modified Standards
Controller Ratings Overview
Enclosed SMC Flex vs. Competition
Ratings
Manufacturer Product
Current / Horsepower
9-520 A
Rockwell Automation SMC Flex
-
PSE
ABB
30-1050 A
PST/PST(B)
30-400 Hp
Benshaw MX2PB/MX2PC
21-105 A
Danfoss & Emerson MCD 500 & Digistart IS
Eaton 37-1000 A
S811/811+
Schneider 10-480 A
ATS22
26-1076 A
Siemens 3RW44
Thank You.
COMPANY CONFIDENTIAL — Internal Use Only
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Rev 5058-CO90C Copyright © 2012 Rockwell Automation, Inc. All rights reserved.

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SMC Flex Distributor Sales Training

Bulletin 150 Features & Selling Against the Competition

Rick Anderson, Product Manager

COMPANY CONFIDENTIAL — Internal Use Only

SMC Flex Overview

 Complete Range with Built-in SCR Bypass

Frame 2 Frame 3 Frame 4 Frame 5 Frame 6 Frame 7

 Three Voltage Ratings

 Soft Stop  Dual Ramp

 SMC Flex with Braking Control

 Programmable Faults and Warnings

 Four Configurable Auxiliary Contacts

 Leveraging the DPI Communication Platform

SMC Flex Overview

Smart Motor Braking

SMC Flex Overview

 Enclosed solutions include :

SMC Flex Overview

 MCD 500 & Digistart IS Strengths

 The PSE has no enclosed offering

 Danfoss & Emerson Strengths

 Danfoss & Emerson Weaknesses MCD 500

*Single continuous piece seal *Four separate pieces

*Four separate pieces

*Single continuous piece seal

Manufacturer Product Type 1 Type 12 Type 3R Type 4 Type 4X Type 7/9

Rockwell Automation SMC Flex P P * P *

Danfoss & Emerson MCD500 & Digistart IS P

* Available through Modified Standards

COMPANY CONFIDENTIAL — Internal Use Only

Follow ROKAutomation on Facebook & Twitter.

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Single continuous piece seal Four separate pieces