Professional Documents
Culture Documents
Theory
Prepared by:
Mr. Bonjovi H. Hajan
MIL Teacher
O Media literacy is a framework
that proves us with the tools
and techniques to navigate
media and its myriad of
messages.
Understanding Media Literacy
-UNESCO
The Need for a Media Literate
Citizen
O Why do we need to be media literate?
O Media literacy is not about being
technical experts of certain gadgetry; it
is all about being knowledgeable of
certain democratic processes that
transpire through the use of media.
Basic Concepts and
Principles
The American Frameworks
All media messages are constructed
Media messages are constructed using a creative
language with its own rules
Different people experience the same media
messages differently
Media have embedded values and points of view
Most media messages are organized to gain profit
and/or power
There is a need…
O “Information competency” or
“information fluency”
Knowledge
Characteristics of the
Information Literate Person
Critical thinking
Analyzing information and using it for self-
expression
Independent learning
Producing
Being informed citizens and professionals
Participating in the governance and
democratic processes of their societies
Characteristics of the
Information Literacy Process
1. Identifying/recognizing information needs
2. Identifying sources of information
3. Locating or retrieving information
4. Analyzing and assessing the quality of information
5. Organizing, storing, or archiving information
6. Using information in an ethical, efficient, and
effective way
7. Creating and communicating new knowledge
8. Knowing when to stop information search.
Media and Information
Literacy in Practice
Intersecting Media Literacy
and Information Literacy
O There are various meanings we get
from different types of media
messages. How are you so sure if
the meanings we are consuming
are healthy or not?
O Information needs a vessel, the
media, to transfer its body of
organized data; from one entity to
another; while media needs
information to carry and deliver
content.
UNESCO
Interactive skills
Security skills
Description
Analysis
MIL Stages:
Critical Interpretation
Analysis
Evaluation
Engagement