About the company

 ACC (ACC Limited) is India's foremost

manufacturer of cement and concrete.
 ACC's operations are spread throughout
the country with 17 modern cement
factories, more than 50 Ready mix
concrete plants, 21 sales offices, and
several zonal offices.
 It has a workforce of about 9,000 persons
and a countrywide distribution network
of over 10,000 dealers.
 It's registered office is called Cement
House
 On 1 September 2006 the name of The
Associated Cement Companies was
changed to ACC Limited
Company products
 OPC 43
 OPC 53
 Portland Slag Cement
 Concrete plus
CUSTOMER SERVICE
DEPARTMENT (CSD)
 The main objective of the customer service
department is to understand the various
problems which is faced by their customer,
home builders and engineers and trying to
provide the best remedy available for them
 Customer Services Cells manned by
qualified Civil Engineers who interact with
customers to assess their needs and
problems, offer advice before and after sales
including educating users and customers on
correct usage of cement and concrete and
good construction practices
FINANCE DEPARTMENT
 Finance is referred to as the life blood of
a business.
 Being a cement company huge amounts of
investment is required for the company
 ACC has registered consistent
improvement in its financial and overall
economic performance. The company’s
operations are aligned to maximize
shareholders value.
MARKETING DEPARTMENT
 ACC’’s brand name is synonymous with
cement and enjoys a high level of equity in
the Indian market.
 ACC’s brand name is maintained and
developed by a well-designed marketing
team.
Functions of Marketing Department
 SUPPLY CHAIN MANAGEMENT
 ADVERTISEMENT ACTIVITIES :
◦ National team
◦ State level sales unit team
 MARKETING INTELLIGENCE
 SALES PROMOTION
LOGISTICS DEPARTMENT
 ACC have strong and well build logistic
team
 The main function of the logistics
department is to reduce the logistic cost
 There are two types of freight:
◦ PRIMARY FREIGHT – From plant to ware
house
◦ SECONDARY FREIGHT – From ware house
to dealer
FUNCTION PERFORMED BY
LOGISTICS DEPARTMENT
 Ensuring all the requirements of the
customers are met on time in an efficient
and safe manner.
 To coordinate with third party logistics
(3PLs).
 To ensure that there is a safe and timely
dispatch of goods.
 To create and maintain customer support.
 To ensure timely supply and payment of
goods and reduce inventories.
STOCK KEEPING BY LOGISTICS
DEPARTMENT
 Safety stock (also called buffer stock) :
500 tonnes
 MINIMUM STOCK: 5-6 days stock .
Which is roughly around 1000 tonnes
 MAXIMUM STOCK : 2500 tonnes
Most suitable cement which can be
used for RCC work
RCC WORK

21% 18%

RAMCO ACC

32% PRIYA BIRLA

29%
PHYSICAL PURCHASE vs PHONE
PURCHASE
PHYSICAL PURCHASE VS PHONE PURCHASE

25%

PHYSICAL
PHONE

75%
MAIN COMPONENTS OF
CEMENT
STRENGTHS

 EFFICIENT WORKFORCE
◦ ACC LIMITED has a strong, efficient and a
dedicated workforce of around 10,000
employees
 VAST NETWORK AND UNINTERRUPTED
SUPPLY CHAIN
◦ ACC has a large supply chain managed by an
energetic sales force from an extensive spread of
sales offices spanning India, Countrywide network
of highly channel partners comprising more than
9000 dedicated dealers complimented by a chain
of retailers
 PRODUCTS ASSURING QUALITY :
◦ ACC promotes the use of blended cements
which are environment friendly and
acknowledged for their superior and
unmatched durability as compared to
ordinary cements.
 MANUFACTURING EXCELLENCE
◦ ACC strive to retain their position as India's
foremost manufacturer of cement and
concretes with a countrywide bouquet of 60
modern cement factories
WEAKNESS
 PRICE SENSITITVITY :
◦ ACC has the highest sensitivity to cement
prices and its fragmented capacity results in
not being able to influence the price in any
significant manner
 PRICE FOLLOWER :
 ACC is a price follower despite being the largest
cement manufacturer in the country. It’s sensitivity
to prices ensures that it can never lower prices to
gain market share without hurting itself more than
the competitor.
OPPORTUNITIES

 LOW PER CAPITA CONSUMPTION :

◦ INDIA being a developing company has a Low
per capita consumption of 176kg when
compared to a developed country having a
per capita consumption of 256kg. This leads
to the more utilisation of cement for the
infrastructural facilities of a country in order
to become a developed country.
THREATS

 IMPORT DUTY :
◦ Gypsum being one of the main components for
the production of cement. It is imported, due to
low quality of gypsum in India, which impact on
price of production by paying the import duty.
 CURRENCY RISKS :
◦ India being the 2nd most producer of cement in
the world, most of the cement produced is
exported to other countries. The change in the
monetary value of Indian currency adversely
effects the cement as the cost of exporting
increases
THANK YOU