Management Information System

Project

MIS For Marketing Management

By
Rida Zahid (160023)
Nawal Abid (160100)
 Table of Contents
 Introduction to E-business sites, Domain site-Dell Inc.
 Technology Used by Dell Inc., Hp & Wal Mart
 Site Map’s Analysis of Dell
 Main Modules of MIS for Marketing Management
 Common and Different features of the systems
 CRM- As one module of Marketing Information System
 Major Types & designs ( Tables & Data Types)
 Authorization for Users, Admin & Visitors
 Ten reports generated from the system
 Categorization of the reports in Business Intelligence
 Challenges & Errors witnessed in the system
 Recommendation as a User & as a Manager
Introduction to Dell Inc.

Dell is one of the largest organizations in the world with

respect to its personal computer products. The success of
the organization has been because of its ability to reduce
costs and create a streamlined supply chain management
system along with many marketing information system
tools.
Competitor’s Analysis

HP- Hewlett Packard

Acer
Lenovo
IBM
Compaq
Suppliers of Dell Inc.
Dell
AMD
Delta Products
Sony
Xerox International Partners
Technology Used By Dell
HTML
Customer Relationship Management
Order Management System
Hotlink
Direct Marketing Software
Sales Force Automation Software
 Site Map of Dell

E-Business site data

About Us
Dell Community & Learning
Small & Medium Business Solutions Learning Center
Shopping Choices
Dell News Room
Careers
 Introduction to Hp
An American multinational information technology company
“The Hewlett-Packard” i.e. commonly referred to as HP is
headquartered in Palo Alto, California. It produces and delivers a
wide range of hardware as well as software components.
Competitor’s Analysis
Dell
Lenovo
Compaq
Acer. Inc
Canon. Inc
IBM
Suppliers of Hp
ADVANCED MICRO DEVICES
CANON
COMPAL ELECTRONICS
COMPEQ
MICROSOFT
 Technology Used By Hp
• HTML Source
• Java Script
• Customer Relationship Management
• Order Management System
• Sales force Automation Software
• Digital Marketing Software
• Decision Support System
 Introduction to Wal-Mart
Walmart, is an American multinational retailing business enterprise that
operates as a series of hypermarkets, cut price department stores, and
grocery stores.
Competitor’s Analysis
Target
Amazon
Best Buy
Apple Inc.
Dell
Hp
Major Brands that Wal-Mart supplies
Suppliers of Wal-Mart
 Competitor’s Analysis
• Target
• Amazon
• Besy buy
• Apple
• Dell
• Google
Technology Used By Wal-Mart

• HTML source
• Customer Relationship Management
• Direct Marketing Information System
• Direct Marketing via Online Surveys
• The Savings Catcher
• Sales Force Automation Software
Mains Module of MIS for Marketing
Management

• Interactive Marketing
• Sales Force Automation
• Customer Relationship Management
• Sales Management
• Market Research & Forecasting
• Advertising & Promotion
• Product Management
 Common features of E-Business Sites

• HTML Source
• Customer Relationship Management
• Order Management System
• Sales Force Automation Software
• Digital Marketing Software
Different Features of the System

• Hotlink- Marketing Automation Software

• Java Script
• Direct Marketing Management Online
• Decision Support System
Static Parts Of the System

• About us
• Contacts
• Privacy Policy
• Terms and Conditions
• Feedback
Dynamic Parts Of the System

• Adds & Emails

• Product lines
• Services
• Return Policies
• Popular Brands
• Events
CRM-One Module of the Marketing Information System

Marketing &
Fulfillment

Retention &
Store Front &
Loyalty
Field Service
Programs

Customer
Sales( Cross
Support &
sell & Up Sell)
Service
 CRM- Database & Design
Table name: Customer Basic Information

Field name Data type

Client/ Customer name Text

ID Autonumber

Contact no. Text

Job Status Text

Address Memo

Date of birth Date/ Time

Marital Status Text

Email Address Text

Country Text
Customer Detailed Information
Table name: Customer Detailed Information
Field name Data type

Customer name Auto number

ID Number

Date of birth Date/ Time

Address Memo

Job Status Text

Marital Status Text

Salary Currency

Company name Text

Email address Text

City/ district Text

State/ Province Text

Zip code Text

Fax Text

Customer feedback Text

Country Text

Family member’s details Text

Notes Text

Work Function Text

Choices Text

Invoice Number

Contact. no Text
 Customer Contacts

Table name: Customer Contacts

Field name Data Type

Customer ID Auto Number

Home Phone Text

Mobile Phone Text

E-mail address Text

 Company Programs
Table name: Company Programs
Field name Data type

Loyalty programs Text

Sales Number

Customer Retention Programs Text

Inventory Text

Purchase orders Number

Invoice Text

Payment orders Text

Payment option Text

Estimated sales Number

Notes Text
Status list of Customers
Table name: Status list of Customers
Field name Data type

Customer name Text

ID Auto number

Job status Text

Marital status Text

 Authorization for Dell’s Users

Dell has given somehow authorization to its users such as

• Products
• Services
• Product Policy
• Dell privacy policy
• Inventory catalog
• Important Contacts
• Some IS information
 Authorization for Dell’s Admin

• Dell’s products and services important information

• Top secret business operations
• Information systems' knowledge in depth
• Financial Status
• Statistics
• Overall data about all customers of Dell
• Overall data about business site
 Authorization for Dell’s Visitors

• About us
• Products
• Contacts
• View knowledge base articles
• View- how to videos
• Engage in community discussions
Reports Generated From The
CRM System
 Customers Phone List

Evidence Based Management

Customers Agreement on Policies

Executive Support System

 All Customers Details List

Evidence Based Management

 Customers Feedback

Executive Information System

 Customers Priorities

Data Visualization & Decision Support

System.
Customers Rating About E-Business Site

Data Visualization
Possible Actions On The Customer’s Recommendations

Business Intelligence System

 Company programs

Business Intelligence System

Challenges and Errors witnessed in the
system

Management Commercial Support

Source of language used
Other portions of Marketing Information System
Store Locator
Public Sector Purchasing
Investors relations
Some Dynamic parts of the system
Categorization of main components in Dell Inc’s site map.
 Recommendations

Dell Inc. should update its e-business site so that users and
visitors can easily access about the main things they need to
know. It should briefly explain all the Management Information
Systems Dell is currently using for fulfilling its operations. All
the dynamic parts of the system should be mentioned.
Any Questions???