PAPER PLATE

THINK SMALL/LEMON
Aquino, Melai & Carlos, Ysabel
Paper Plates
Meet May:
Maria Clarang Virginia

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May, Maria Clarang Virginia

Age: Income: Interests: Arts, fashion,

social media
25-29 years old 18K-20K/month
Hobbies: Arts and crafts,
reading and writing,
cooking, blogging,
vlogging

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May, Maria Clarang Virginia

Books: Shows: Radio show:

Nicholas Gilmore Girls, The Morning
Sherlock, Gossip
Sparks books, Girl
Rush/The
Young Adult Mommy Show
Genre

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May, Maria Clarang Virginia

Magazine: Music: Ed
Movies: Love
Sheeran, Actually, The
Preview, Metro,
Coldplay Notebook, La la la
Real Living Land

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May, Maria Clarang Virginia

Message: Tone: Your helpful and Peg:

well-kept older sister
Convenient or bff who knows how Tricia
and ready for to handle anything Gosingtian
regarding events,
anything but fashion, and arts
still tasteful

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TRICIA GOSINGTIAN
Thru a vlog:

Hey guys! So the ber months are here again! And

you know what that means! Christmas parties!
Anyway, that means you will have to deal with the
Christmas rush and endless stress! So, I’m gonna
tell you my secret to a good Christmas party!
These readily available and adorable paper
plates that come in sets. Alright? So don’t fret, just
get ready to party!
Target Market Maria Clara Virginia

Name: May

Product: Paper Plates

Message: Convenient and ready for anything

Tone: Your helpful and well-kept older sister or bff

Age: 25-30

Monthly income: 15,000-20,000

Interests: Self-grooming, clothing, shoes, arts

Hobbies: Arts and crafts, reading and writing, cooking, blogging, vlogging

Books: Nicholas Sparks books, Young Adult genre

TV Show: Gilmore Girls, Sherlock, Gossip Girl

Radio Show: The Morning Rush/The Mommy Show

Magazine: Candy Magazine, Meg Magazine, Preview, Metro

Meet Angie.
Babaeng Bakla

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Angie. Babaeng Bakla
20-30 years old 20K-30K/month Fashion, makeup,
AGE travel,
(makeup &
entrepreneurship
eyebrow artist)
INTERESTS
INCOME

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Angie. Babaeng Bakla
Vlogging (make Stupid is Forever Cheerleading,
up tutorial), by Miriam Running (fun
surfing net, Santiago, runs)
reading Shoaholic Books SPORTS
by Sophie Kinsella
HOBBIES
BOOKS

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Angie. Babaeng Bakla
It Girls Magic 89.9 Cosmopolitan
Showtime Yes FM 101.1 Yes Magazine
Entrepreneur
TV SHOW MAGAZINE

RADIO SHOW

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Angie. Babaeng Bakla
Angelica Excitable Tadhana by Up
Panganiban Driven Dharma Down,
Shut Up & Drive
“Echosera”
by Rihanna
CELEBRITY
Street smart MUSIC
PERSONALITY

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Angie. Babaeng Bakla
One More Primarily Tagalog Stretches vowels
Chance, Can we with swardspeak with tone rising
still be Friends, and English words. and falling to
Friends with emphasize an
Benefits emotion.
VERBAL NUANCES
MOVIE VERBAL NUANCES

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TARGET MARKET Babaeng Bakla
AGE 27-30 years old
MONTHLY INCOME 20,000-30,000 (make up/eyebrow artist)
INTERESTS fashion, makeup, travel, entrepreneurship

Angie. Babaeng Bakla

HOBBIES vlogging – make up tutorial, surfing net
BOOKS Stupid is Forevery by Miriam Santiago
Shopaholic books by Sophie Kinsella
Fifty Shades of Grey by E.L James
SPORTS Cheer leading, Running (Fun Runs)
TV SHOW It Girls, Show time
RADIO SHOW Yes FM 101.1, Magic 89.9
MAGAZINE/PUBLICATIONS Yes Magazine, Star Studio, Entrepreneur
CELEBRITY/PERSONALITY Angelica Panganiban, “echosera”, excitable, sassy, “Santa-
Santita”, street smart, driven
MUSIC Tadhana by Up Dharma Down
Sorry Not Sorry by Demi Lovato
Shut Up and Drive by Rihanna
MOVIE One More Chance (John Lloyd and Bea)
Can We Still Be Friends (Gerald and Arci)
Friends with Benefits (Timberlake and Kunis)
VERBAL NUANCES Clipped voice. Primarily Tagalog language mix with Swardspeak
and English words. Stretches the vowels with rise and fall of tone
to emphasize an emotion.

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PRODUCT: Paper Plate

MESSAGE: Using Beki Paper Plate gives

you more time to do important things. You don’t
need to wash your plates anymore. Even a few
minutes saved matters a lot.

TONE: “Echosera”, excitable, street smart,

driven. Tone is based on a Babaeng Bakla who is
really a lot smarter than what she lets people see
about her.

PEG: Angelica Panganiban. She is known as a

Babaeng Bakla but she really is quite smart in the
choices she made in her career.

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Meet Angie.
Ibang klase ang happiness right noooow!

Kebs na wash ng plate. Because with Beki Paper

Plate, I am free to do more and follow my
dreaaaaams... yezz! (halakhak/laugh out loud)

Beki Paper Plate.

Bonnga talaga to the max! Chos!

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