Agenda

• What is Analytics
• Applications of Analytics
• Types of data
• Types of Learning
• Analytics Lifecycle
• Algorithm – Association rule mining, Clustering, Classification
Usecases
1. How many different segments of buyers are we dealing with?
2. Where are they, and what do they look like?
3. How do high value customers differ from others?
4. Who will respond to this campaign, and for what product and through
what channel?
5. Who will stop subscription of your service, and when would that be?
6. What if we spend more money on mass media than on direct channel?
7. What would be the most optimal combination of marketing spending
that yields maximum return?
Types of data
• Structured
• Unstructured
• Semi-structured
Unstructured data
Clustering