1-1. The Five-Minute Business Degree • Two main goals of all successful companies: – Having products or services highly valued by customers – Selling products/services at prices high enough to cover costs and reward investors • The key attributes of successful companies: – Having skilled people – Having strong external relationships – Having sufficient capital
1-3. What Should Be Management’s Primary Objective? • The primary objective should be shareholder wealth maximization, which translates to maximizing the fundamental share price, not just the current market price. – Should firms behave ethically? YES! • Business ethics are a company’s attitude and conduct toward its employees, customers, community, and shareholders.
1-3. Stock Price Maximization and Social Welfare • Do firms have any responsibilities to society at large? Yes! • Unethical behaviour destroys public trust and confidence. • Maximizing share price is good for society. Why? • Shareholders are also members of society.
1-3. Is Maximizing Stock Price Good for Consumers? • To maximize stock price, corporations have to produce and deliver high-quality goods and services at the lowest possible cost to consumers. • Consumers can improve quality of life by their direct or indirect investments in the stock market.
1-3. Is Maximizing Stock Price Good for Employees? • Employment growth is higher in firms that try to maximize stock price. On average, employment goes up in: – Firms that were previously owned by the government but that have been sold to private investors.
1-3. Managerial Actions to Maximize Shareholder Wealth • Improve a firm’s ability to generate cash flows now and in the future by focusing on: – The amount of expected cash flows (bigger is better). – The timing of the cash flow stream (sooner is better). – The risk of the cash flows (less risk is better).
1-3. Free Cash Flows (FCF) • FCF are cash flows available (or free) for distribution to all investors (stockholders and creditors). • FCF = sales revenues – operating costs – operating taxes – required investments in operating capital. • There are many ways firms can increase free cash flows.
1-3. Weighted Average Cost of Capital (WACC) • In addition to FCF, another factor of determining a firm’s value and its long-term stock price is WACC. • WACC is the average rate of return required by all of the company’s investors. • WACC is affected by: – Capital structure (the firm’s relative amounts of debt and equity) – Interest rates9 – Investors’ overall attitude toward risk