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Sample size:
The sample size is selected around 50.
DATA COLLECTION
Primary data
Primary survey was conducted to assess the market structure, size and growth trends of the sector in
India. The primary survey was carried out through interviews based on structured questionnaires
from retailers, suppliers, local market & relatives in Delhi/NCR , Haryana.
Secondary data
It will be collected through the old research and internet, and old data which is place in the Company
Macro-economic scenario of Indian economy
Import-Export data
Company Websites
Catalogues of Indian manufacturing and marketing companies
1.How much importance do you give to each of these
parameters before buying appare?
Quality 15 30
Comfort 8 16
Style 5 10
Price 8 16
Aethetics 2 4
Brand 6 12
Fashion sense 6 12
Total 50 100%
importance given to these
parameters
quality comfort style price aethetics brand fasion sense
12%
30%
12%
4%
16%
16%
10%
INTERPRETATION: -Quality is ranked to the highest with 30 % following comfort and price with 16 %.
Q2. What is the frequency of purchase of fabrics for shirt,
pants, suit etc?
Response No. Of respondents % of respondents
Once in 3 months 10 20
Once in 2 months 23 46
Once in a month 12 24
More than once in a month 5 10
Total 50 100
frequency of purchase
once in 3 months once in 2 months
once in a month more than once in a month
10% 20%
24%
46%
average expenditure
1000-2000 2000-4000 4000-8000 8000 and above
10%
20%
20%
50%
4%
10%
10% 40%
16%
20%
influence on purchase
friends family spouse self
16%
20%
60%
4%
Always 25 50
Sometimes 20 40
Never 5 10
Total 50 100
10%
50%
40%
200-400 15 30
500-600 20 40
Above 600 15 30
Total 50 100
30% 30%
40%
availability at stores
high normal average
10%
30%
60%
4%
22%
27%
11%
36%
INTERPRETATION:- Suits and shirts are mostly purchased by the respondents in comparison to trouser and safa
1) Quality is rated highest in regard to other parameters before
buying.
2) Mostly purchases has been placed once in three months.
3) Average yearly expenditure is in between 4000-8000
4) Mostly respondents are influenced by onself for purchasing.
Neither friends and nor family have any much impact on
purchasing
5) Availability of Grasim suitings on retail stores is normal.
6) Grasim suitings are mostly purchase for shirts and suits.
7) Marketing is average and need improvement.
1. Range of the product should be more like Raymond & Siyaram.
2. Rates should be firm. They should not fluctuate from time to time.