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Rupert Murdoch
THIS IS POWERFUL.
BUT, IS THIS NEW MEDIA
EFFECTIVE?
i.e. Does it make money?
3,279,102 friends 620,359 friends
MOST OF IT ONLINE.
NEW MEDIA IS EXTREMELY
EFFECTIVE FOR BRANDING,
MARKETING AND PUBLIC
RELATIONS…
So, what’s in this for wine?
With unlimited choices in the
market, how can you get them to
talk about your brand?
13,460
16th
59,748
13,460 Conversations about Argentine wine
2000
1000
0
Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06
Online Wine Conversations
Blogs
Microblogs
Forums
Tasting Notes
250,000
30,000
1,000’s
250,000 Products produced Annually
*Forrester
WHERE SHOULD YOU BE?
FISH WHERE THE FISH ARE…
FISH WHERE THE FISH ARE…
•110,000 Users
•Roughly 1.5 million tasting
notes.
NEW MEDIA IS JUST 1
(ONE, UNO, EINS, UN, ICHI, 일 )
COMMUNICATION CHANNEL.
Don’t expect immediate sales
payoff, but you can expect uptake
in discussions.
1) Listen
2) Be Authentic
3) Be Transparent
4) Engage
5) Care
THANK YOU
Email: paul@vintank.com
Twitter: @pmabray
Facebook: www.facebook.com/VinTank