Professional Documents
Culture Documents
Artistic research, also seen as 'practice-based research', can take form when creative
works are considered both the research and the object of research itself. It is the
debatable body of thought which offers an alternative to purely scientific methods in
research in its search for knowledge and truth.
Technology Other
factors factors
Forces shaping the competitive environment of the firm
Potential
entrants
Changing Technological
Changing Economic Environment
Threat of
Environment T
new entrants
Bargaining
Industry
power of O
suppliers
competitors
Industry
Suppliers competitors Buyers
Bargaining
power of
Rivalry among buyers
S existing firms
Threat of
Changing Political substitute products W
Environment and services Changing Social
Environment
Substitutes
BUSINESS SUCCESS -
The Wheel of Fortune
Understanding
the external Understanding
environment the business
Understanding objectives
the employment
decision
BUSINESS Understanding
SUCCESS the competitive
Understanding market
the investment
decision
Understanding Understanding
the cost of Consumer
production behavior
Research related to Understanding the Business
Objectives
•Overall business objective/s of the firm
•Sectoral business objectives
•Product-wise business objectives
•Setting right strategies and means to achieve
these objectives
•Finding resources to achieve these objectives
•Identifying obstacles to achieve these objectives
•Motivation of stakeholders to achieve these
objectives
Research related to Understanding the
Competitive Market
•Nature of the market and its competitiveness
•Its implications for price, cost and revenue
•Understanding competitors, existers and new entrants
•Understanding market regulatory framework
• How to use marketing mix (product, place, promotion
and price) for competitors practices
• How the local and international economic and
technological changes affect for my market structure
• estimation of market share and power
Research related to Understanding the
Consumer Behaviour
•Estimation of consumer demand for my
products
•Estimation of elasticities (price, income and
cross) for my products
• Determination of various pricing strategies to
achieve business objectives and to capture
bigger market share
• Design strategies to increase market share for
my products (advertising, promotions….)
• Design procedure for customer caring
Reserach related to Understanding the
Cost Structure
•Estimation of supply functions and elasticities
•Understanding the various cost concepts and
their shapes in short and long run
•Identifying dis/economies of scales and scope
with sources
• Understanding the industry and competitors
cost structures.
•Find strategies to minimize cost of production
Research related to Understanding the
Investment Decisions
24
Hypothetico-deductive model
The hypothetico-deductive model or method, first
named by William Whewell (1837, 1840), is a proposed
description of scientific method.
Carl Popper’s contribution mainly research has to
pursue step-by-step, logical, organized, and rigorous
method to find a solution to a problem.
Seven steps in this method (Identify a board problem
area, Define the problem statement, Develop testable
and falsifiable hypothesis, Determine measures, Data
collection, Data analysis and Interpretation of data).
Hypothesis can be build in three ways (If and Then,
Directional and non directional, and Null and
alternative hypothesis)
Obstacles to Scientific Research in Business and
Management
● Homework: Individual
● Please try to find one example. About the null
Experiments
► After articulating the hypothesis, the next step involves
actually conducting the experiment (or research
study).
► For example, if the study involves investigating the
effects of exercise on levels of cholesterol, the researcher
would design and conduct a study that would attempt to
address that question.
► As previously mentioned, a key aspect of conducting a
research study is measuring the phenomenon of interest
in an accurate and reliable manner.
► In this example, the researcher would collect data on the
cholesterol levels of the study participants by using an
accurate and reliable measurement device.
► Then, the researcher would compare the cholesterol
levels of the two groups to see if exercise had any
effects.
Accuracy vs. Reliability
► When talking about measurement in the context of research,
there is an important distinction between being accurate and being
reliable.
► Accuracy refers to whether the measurement is correct, whereas
reliability refers to whether the measurement is consistent.
► An example may help to clarify the distinction.
● When throwing darts at a dart board, “accuracy” refers to
whether the darts are hitting the bull’s eye (an accurate dart
thrower will throw darts that hit the bull’s eye).
● “Reliability,” on the other hand, refers to whether the darts
are hitting the same spot (a reliable dart thrower will throw
darts that hit the same spot).
● Therefore, an accurate and reliable dart thrower will
consistently throw the darts in the bull’s eye. As may be
evident, however, it is possible for the dart thrower to be
reliable, but not accurate.
● For example, the dart thrower may throw all of the darts in
the same spot (which demonstrates high reliability), but that
spot may not be the bull’s eye (which demonstrates low
accuracy).
Analyses
► After conducting the study and gathering the
data, the next step involves analyzing the data,
which generally calls for the use of statistical
techniques.
► The type of statistical techniques used by a
researcher depends on the design of the study,
the type of data being gathered, and the
questions being asked.
► It is important to be aware of the role of
statistics in conducting a research study.
► In short, statistics help researchers minimize
the likelihood of reaching an erroneous
conclusion about the relationship between the
variables being studied.
Conclusions
► After analyzing the data and determining
whether to reject the null hypothesis, the
researcher is now in a position to draw some
conclusions about the results of the study.
► For example, if the researcher rejected the null
hypothesis, the researcher can conclude that
the phenomenon being studied had an effect—
a statistically significant effect, to be more
precise.
● If the researcher rejects the null hypothesis in
our exercise-cholesterol example, the researcher
is concluding that exercise had an effect on levels
of cholesterol.
►It is important that researchers
make only those conclusions that
can be supported by the data
analyses.
►Going beyond the data is a cardinal
sin that researchers must be careful
to avoid.
Replication
►One of the most important elements of
the scientific method is replication.
►Replication essentially means
conducting the same research study a
second time with another group of
participants to see whether the same
results are obtained.
►The same researcher may attempt to
replicate previously obtained results, or
perhaps other researchers may
undertake that task.
► Replication illustrates an important point about
scientific research—namely, that researchers
should avoid drawing broad conclusions based
on the results of a single research study
because it is always possible that the results of
that particular study were an aberration.
► In other words, it is possible that the results of
the research study were obtained by chance or
error and, therefore, that the results may not
accurately represent the actual state of things.
► However, if the results of a research study are
obtained a second time (i.e., replicated), the
likelihood that the original study’s findings were
obtained by chance or error is greatly reduced.
►What are the three general
goals of scientific research?
Answer:
►description,
►prediction,
►and understanding/explaining
What Exactly is Research?
1. Basics
2. Topic ideas
3. Typical methodologies
4. Common pitfalls
5. Getting started and putting it all
together
6. Questions/discussion
Basic steps of a research
project
►Find a topicWhat, When
►Formulate questionsWhat, Why
►Define populationWho, When
►Select design & measurementHow
►Gather evidenceHow
►Interpret evidenceWhy
►Tell about what you did and found out
Selecting a Research Topic
►Primary Sources
● Original Research Article
►Secondary Sources
● Newspapers
● Book chapters
● Television/Radio
● Magazines
● Wikepedia
Empirical Research
► All empirical research is inherently
flawed
● Limitations
1. Sampling
● Generalizability
● Representative
2. Measurement
● Measurement Error
● Social Desirability
3. Problem Identification
● Grasping the “Whole” Problem
Literature Reviews
►A description of an event or
experience that happened to be
noticed
● No control
● No comparison
Review of Key Elements of
Previous Definition
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Step 1: Identify Key Terms or
“Descriptors” (cont’d)
• Use the “Thesaurus of ERIC
Descriptors to look for terms
that match your topic: go to
www.eric.ed.gov and in “Search”
select “Descriptors (from
Thesaurus)”
• Scan both electronic and
library journals from the past
10 years and look for key
terms in the articles
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Creswell’s 5 steps to Conduct a
Literature Review (cont’d)
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Creswell’s 5 steps to Conduct a
Literature Review (cont’d)
• Step 4: Organize the Literature
• Create a “file” or “abstract” system
to keep track of what you read.
Each article you read should be
summarized in one page containing
Title (use APA to type the title so that
you can later copy-paste this into the
References section of your paper)
Source: journal article, book, glossary,
etc.
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Step 4: Organize the Literature
(cont’d)
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Step 5: Write a Literature
Review
(cont’d)
Study-by-study Review: a detailed summary of
each study under a broad theme is provided.
Link summaries (or abstracts) using
transitional sentences. Must be organized and
flow coherently under various subheadings.
Avoid string quotations (i.e., lengthy chunks of
text directly quoted from a source)
Creswell, J.W. (2005) Educational Research: Planning, Conducting, and Evaluating Quantitative and
Qualitative Research
Preliminary Literature
Review
►This succinct review of current
literature should:
● Provide further contextual
background
● Reveal issues related to your study
● Describe similar problems in other
organizations
● Provide significance to your
approach to the study
Guidelines on Style, Mechanics, and
Language Usage
►Title Page
►Nature of the Problem
►Background and Significance of the
Problem
►Literature Review
►Research Questions
►References
Topic ideas
►QuaNtitative Measures
● N for numbers
● Statistical
● Quantifiable
QuaLitative measures
►Content Analysis
● Analyzed course syllabi of
library use through discipline
and level (Rambler)
● Studied online tutorials,
applying best practices
recommendations (Tancheva)
QuaLitative Measures
►Discourse Analysis
● Analyzed student responses in writing
and discussions to a short film &
compared findings to parallel study
with LIS grad Ss (Vandergrift)
►Focus Groups
● Discussed how participants
experience & use the library (Von
Seggern & Young)
● Studied why students use the
Internet and how much time they use
it (Wilson)
QuaLitative Measures
►Interviews
● Studied 25 HS students’ web use for
research assignments (Lorenzen)
● Looked at what type of information first
year students need and how they go about
acquiring it (Seamans)
►Observation (obtrusive)
● Observed students as they conducted
online research & noted their activities
(Dunn)
►Observation (Unobtrusive)
● Retrieval of discarded cheat sheets to
analyze academic misconduct (Pullen et. al.)
QuaLitative Measures
►CompareThings
►Count Things
►Survey People About Things
QuaNtitative measures
►Comparison studies
● Experimental and control groups
● Instructional methodologies (Colaric;
Cudiner & Harmon)
● Program assessment using before/after
analysis of research papers(Emmons &
Martin)
QuaNtitative measures
►Pre & Post Tests (Van Scoyoc)
►Measures & Scales
Bostick’s Library Anxiety Scale (Onwuegbuzie
& Jiao; Van Scoyoc)
Procrastination Assessment Scale
(Onwuegbuzie & Jiao)
QuaNtitative measures
►Numeric Studies
● Citation AnalysisBibliometrics
(Dellavalle)
● Webometrics (Bar-Ilian)
Ready Made Data Sets
►National Survey of Student
Engagement (Whitmire)
►College Student Experiences
Questionnaire (Kuh and Gonyea)
►The Web
● Internet Archive (Ryan, Field &
Olfman)
● Electronic journals (Dellavalle)
►Library server logs
Common Pitfalls
►A definition
● A survey or experiment that
provides as output a quantitative or
numeric description of some
fraction of the population, called
the sample.
Components of a survey
method
►Pilot
►Administration
● Postal survey
● email
Variables and analysis
►The research question
►Variable in the research
● E.g. Number of years of academic study
►The questions in the instrument
● E.g. How many years of study in a
University
As an undergraduate?
As a postgraduate?
►Data analysis
● Steps
● Bias in the data
Non-response
● Statistics, e.g. mean, standard deviation etc.
Components of an
experimental method
►Subjects
►Instruments and materials
►The experimental design
Subjects
►Selection
● Conveniently
● Random (RCT)
►Group assignment
● Random
● Matched. E.g. Ability, Age
● Size
►Variables
● Dependent
● Independent
Randomized Controlled Trial
(RCT)
A true experiment, in which the researcher
randomly assigns some patients to at least
one maneuver (treatment) and other patients
to a placebo, or usual treatment. Key features
= the classic way to evaluate effectiveness of
drugs (or exercise, diet, counseling). Patients
are followed over time (Prospective). If
properly done, an RCT can be used to
determine cause and effect
Instrumentation and
Materials
►Description
►Validation
● Pilot
● Content validity
● Prediction validity
►Materials
The experimental design
►Type
● Pre-experimental
No control group
● Quasi-experimental
Control group, but not randomly
assigned
● Single subject design (over time)
● Pure experiment
● Repeated measures
Change groups
Overview of Qualitative Research
Design
►Interpretative research
►Process orientated
►Researcher(s) are the primary data
collection instrument
►Descriptive research
►Outputs are an inductive process