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The Fundamentals of
Managerial Economics
Introduction
• Chapter 1 focuses on defining managerial
economics, and illustrating how it is a valuable
tool for analyzing many business situations.
• This chapter provides an overview of managerial
economics.
– How do accounting profits and economic profits
differ?
• Why is the difference important?
– How do managers account for time gaps between
costs and revenues?
– What guiding principle can managers use to maximize
profits?
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Who is the “Manager”?
Managerial Economics
• The study of how to direct scarce resources in
the way that most efficiently achieves a
managerial goal.
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Economics of Effective Management
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Opportunity Cost
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Understanding Incentives
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Understand Markets
• Two sides to every market transaction:
– Buyer (consumer).
– Seller (producer).
• Bargaining position of consumers and
producers is limited by three rivalries in
economic transactions:
– Consumer-producer rivalry.
– Consumer-consumer rivalry.
– Producer-producer rivalry.
• Government and the market.
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Economics of Effective Management
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Economics of Effective Management
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Practice with PV
• If the interest rate is 5 percent, $100 received at
the end of 7 years is worth how much today?
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Economics of Effective Management
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Practice with Present Value
• What is the maximum amount you would pay
for an asset that generates an income of
$200,000 at the end of each of four years if the
opportunity cost of using the funds is 6 percent?
Michael R. Baye, Managerial Economics and Business Strategy, 6e. ©The McGraw-Hill Companies, Inc., 2008
Practice
A bond pays $100 at the end of each year for five
years, plus an additional $1,000 when the bond
matures at the end of five years. What is the most
you would be willing to pay for this bond if your
opportunity cost of funds is 6 percent?
Decision Rule:
If NPV < 0: Reject project
NPV > 0: Accept project
Practice
• Tom of CastAways Inc. make volleyballs. His
employee, Hank, comes to him with a business
idea. If they invest $300,000 in a new machine,
they can generate an extra $100,000 a year for
the next 3 years by making volleyball nets, too.
Is this a wise business decision? What is the net
present value of their decision? The interest rate
is 7 percent.
Economics of Effective Management
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Economics of Effective Management
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Economics of Effective Management
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Economics of Effective Management
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Practice with PV
• In 2012, a group of investors bought the LA
Dodgers for 2.15 billion dollars (2,150 million).
If the interest rate is 10 percent and the
expected growth rate of profits is 5 percent,
how much are they anticipating initial profits?
Assume no payouts in dividends and that they
value the firm at 2.15 billion (what they paid for
it).
Why did the ECONOMIST cross the road?
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Economics of Effective Management
Marginal Analysis
• Given a control variable, 𝑄, of a managerial
objective, denote the
– total benefit as 𝐵 𝑄 .
– total cost as 𝐶 𝑄 .
• Manager’s objective is to maximize net
benefits:
𝑁 𝑄 =𝐵 𝑄 −𝐶 𝑄
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Economics of Effective Management
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Economics of Effective Management
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Economics of Effective Management
Marginal Principle II
• Marginal principle (calculus alternative)
– Slope of a continuous function is the derivative, or
marginal value, of that function:
𝑑𝐵 𝑄
𝑀𝐵 =
𝑑𝑄
𝑑𝐶 𝑄
𝑀𝐶 =
𝑑𝑄
𝑑𝑁 𝑄
𝑀𝑁𝐵 =
𝑑𝑄
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Economics of Effective Management
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Economics of Effective Management
𝐶 𝑄
𝐵 𝑄
Maximum net
benefits
0 Quantity
(Control Variable)
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Economics of Effective Management
Maximum
net benefits
Slope =𝑀𝑁𝐵(𝑄)
0 Quantity
𝑁 𝑄 =𝐵 𝑄 −𝐶 𝑄 =0 (Control Variable)
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Economics of Effective Management
Maximum net
benefits 𝑀𝐶 𝑄
0 Quantity
𝑀𝑁𝐵 𝑄 𝑀𝐵 𝑄 (Control Variable)
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Economics of Effective Management
Incremental Decisions
• Incremental revenues
– The additional revenues that stem from a yes-or-
no decision.
• Incremental costs
– The additional costs that stem from a yes-or-no
decision.
• “Thumbs up” decision
– 𝑀𝐵 > 𝑀𝐶.
• “Thumbs down” decision
– 𝑀𝐵 < 𝑀𝐶.
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Practice
• Suppose:
B(Q) = 150 + 28Q – 5Q2
C(Q) = 100 + 8Q
• Find MB and MC
• Write equation for Net Benefits
• Write equation for Marginal Net Benefits
• What are MNB when Q=1? Q=5?
• What level Q Maximizes NB?
• What is value of MNB at that value of Q?
Conclusion
Conclusion
• Make sure you include all costs and benefits
when making decisions (opportunity costs).
• When decisions span time, make sure you are
comparing apples to apples (present value
analysis).
• Optimal economic decisions are made at the
margin (marginal analysis).
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Why management matters
• What was the experiment?
• How were firms selected?
– Role of selection bias
• What did the management consultants do?
• What were the main results of the experiment?
– Table II handout