Group Members

Tassavur Shaikh A-43

Amar Kondekar B-25

Dhananjay Nikam A-28

Snehal Deshmukh A-11

Sriram Jagdale A-16

Manasi Sohani A-52

Amore
Meaning
Romance of Amore
The Amore Team
Belief’s
Values
Organizational Hierarchy
 Director

Retail Manager

Area Manager Area Manager Area Manager

Supervisor Supervisor Supervisor

Team Member Team Member Team Member

Sales Organization Structure
Why?
Evolved From the needs of the business
Basic types of Sales Organization Structure
Line
Line and staff
Functional
Committee
Line
Smaller firms and in firms with the small no of
selling personals
limited geographical area or sell a narrow product
line
Each one is responsible only to one next person
higher level
Advantages
Disadvantage
General Structure Of Line Sales Organization
GM

SM

ASSISTANT ASSISTANT ASSISTANT ASSISTANT

SM DIV-1 SM DIV-2 SM DIV-3 SM OFFICE

SALES SALES SALES OFFICE

PEOPLE PEOPLE PEOPLE STAFF
 Director

Retail Manager

Area Manager Area Manager Area Manager

Supervisor Supervisor Supervisor

Team Member Team Member Team Member

 Line And Staff Sales
Organisation Functional Sales Organization

 large & medium-sized firms Each individual have few

employing number of sales distinctive duties as possible
persons
 Selling diversified product Advantages
lines over wide geographic Disadvantages
areas
 Advantages
 Disadvantages

Committee Sales
Organization
 Effective Sales Executive
Make decisions and to see to it that others carry
them out
Functions of the sales executive
Operations
 Planning

( type of products, The size of company ,The type

of supervisory organization)
Sales Department Relations
Maintain effective relations
between all levels of
employees for the overall
growth of the organization
( Every Wednesday)

Example..
Flavor Of the Week
Promotional Tools
Aficionado-Card-Front
Big Flix Gift Voucher
Sales Force Management
 Selection & Recruitment

 Training

 Motivation
RECRUITMENT
 Mainly Team Members (Direct
Sales)

 Should Have Good Command

TRAINING Over English

 Pleasant & Presentable

Personality

MOTIVATION
  Trained In Script For Up Selling &
RECRUITMENT Suggestive Selling

 Uniform Standards For Team

Members

TRAINING  Hygiene And Food Safety

 Training For Inventory

Management

MOTIVATION  Billing Machine / Bradma

(Software)
RECRUITMENT  Provided For An Outlet As An
Entity And Not To The Individual

 Informal Recognition To The

Outlet By Director Or Retail
Manager
TRAINING
 Now Coming Up With The
Concept Of Employee Of The
Month

MOTIVATION  Cash Awards And Incentives

Controlling The Sales Effort
 Sales Budget
Yearly, monthly and weekly
New outlet
 Location
 Other outlets
 Six months review
 Festivals
 Seasonal
 Sales Territory
Bandra
 1st outlet, carter road
Water field road
Andheri
Mall kiosks and mutlipe kiosks
High streets
Central railway line
Kiosks
High street
 Selection Of An Outlet
3 size outlet
kiosk(64 – 120 sq ft)
parlor (160- 350 sq ft)
café (350 – 700 sq ft)
Vetrina size
Number of Flavors
Located especially near ‘Gelato Italiano/ Naturals’
Sales Analysis
Manufacturer-Distributive
Network
 Expectations Of Amore From
Franchiser
Identify a suitable location
Financing of the equipment and refurbishing of
the outlet as per the specifications of Amore
Manage local recurring overheads
Manage the shop at the local level
Carry out local marketing initiatives
 Amore’s Facilitation To
Franchisee
Manufacture and distribute fresh gelato to the
retail outlet
Train outlet staff and the franchisee
Specify layout design and provide guidance /
project management for outlet refurbishment
Absorb all unconsumed product to preserve “serve
fresh everyday” USP
Provide local training and support by Italian
trained technical team
Offer 3 year maintenance program at cost
Offer site specific display cabinets ranging from 6-
24 flavours
 Advantages to the Franchiser
No time loss to source, negotiate and import
equipments
Freedom from arranging set up, training chef and
display team
Substantial saving in time and management
distraction
Low investment and attractive ROI
 Formats For The Outlet
Kiosk (64-120 sq. Ft)
Parlour (160-450 sq. Ft)
Cafe (450-600 sq. Ft)
 
Investment and Franchisee Fee
7 Lacs To 20 Lacs
Nominal Franchisee Fee
One Time Security Deposit
Logistics And Supply Chain
Management
Gelato Sorbetto

All images except the logo are representational

 R A
W

MA T E R I A L
--The-Amore
-Supply-
Raw Material
Raw Materials
Shelf life of raw materials
No repetition of flavors
Reduced inventory
Raw Materials
in Kitchen
After Preparation in Machines…
Container
Trays
 In
Freezers
at - 20o
C
Supplied through trucks to
outlets
Trays transferred to the Vetrina in
outlets
Ready to Serve!
Other Logistical Involvement
Finished Product
Inventory

Manufacturing Facility
A large number of ingredients for Amore’s
gourmet gelatos are sourced from Navdanya.

established network of seed keepers and organic

producers spread across 16 states in India.

organic sugar, vanilla beans, dried figs,

walnuts, cashew nuts, sesame

pioneers in food sovereignty, seed

sovereignty and sustainable agriculture.

partnership with Navdanya is founded on

their shared belief in fair trade, prosperity
for the farmer and the preservation of the
environment.
 Building And Promoting Socially Engaged
Business And Organic Food.

An Ethical, Organic Certified Company That NGO Facilitator

Sustains Rural Farmers And Bee-keepers
Who Produce Honey
Rural micro-businesses
Provide Market Access To Rural Micro-business
Units
Provides Education, Health And Livelihood
Support To 280 Villages In Tamil Nadu.
Offers Job Opportunities To Women From Villages
Producing Handmade Eco Friendly Paper And
Paper Products From Cotton Waste And Banana
Fiber With No Use Of Chemicals.
CONCLUSION
THANK YOU