Social Presence

Of
Foot Wear
Industry By
Yuktarth Nagar
Lakshika Ranawat
Aditi Vikram
Devalla Eshwar
Sahil Sanan
 Facebook

Page Average Post Ad-

Number Engageme Service Response Posts per
Performan Weekly interacti Value
of fans nt Level time day
ce Index Growth on (EUR)
Action Shoes 2.0% 218k -0.034% 0.039% 0.034% n/a n/a 1.1 2.3k €

Bata (IN) 39% 459k 0.29% 2.3% 2.1% 58% 36 h 1.1 78k €

Fila India 18% 436k 3.3% 0.044% 0.056% 0% n/a 0.8 1.4k €
Liberty Shoes
13% 165k 1.5% 0.053% 0.046% 8.6% 7.5 h 1.1 720 €
Ltd.
Reebok India 1.0% 2.6M -0.032% 0.018% 0.017% n/a n/a 1.0 3.7k €

Average values 15% 778k 1.00% 0.49% 0.45% 22% 22 h 1.0 17k €

1/6/18 - 2/2/18
Facebook: Number of fans

Action Shoes Liberty Shoes

218279 Ltd.
Bata (IN) Fila India
164937
458663 435530

Reebok
India
2611159

2/2/18
Facebook: Top Posts, Total Reactions, Comments, Shares
KPIs
Published Image Post
(As of 2/3/18)

#EndOfSeasonSale – How about a a contemporary addition to

almost any 59603 Reactions
Jan 24, 2018
ensemble in your wardrobe? ?? 86 Shares
10:30 AM
Buy 'em here: http://bit.ly/2rxciHh 81 Comments
View post
Until stock lasts!!. ?? 13% Interaction
#BataIndia #BataShoes

#EndOfSeasonSale – How about a pair of showy metallic sneakers at

an 36307 Reactions
Jan 21, 2018
unbelievable price? ?? 18 Shares
12:48 PM
Grab these style stealers here: http://bit.ly/2roj4PB 9 Comments
View post
Until stock lasts!!. ?? 8.0% Interaction
#BataIndia #BataShoes #NorthStarIndia

Presentation matters. Go for that perfect pair to show you mean 27263 Reactions
Jan 30, 2018
business. 116 Shares
11:28 AM
Browse through our latest office wear from #MensPremiumCollection 69 Comments
View post
#BataShoes Available at select #BataIndia stores only. 6.0% Interaction

#EndOfSeasonSale – Introduce this super-stylish formal shoe to your

24418 Reactions
Jan 22, 2018 formals
49 Shares
10:13 AM and jazz up your look. ??
36 Comments
View post Buy them now. http://bit.ly/2Bhti3Y
5.4% Interaction
#BataIndia #BataShoes

Catch the limelight of those evening plans with these classy sandals. 24196 Reactions
Jan 12, 2018
Grab 52 Shares
10:00 AM
the #EOSS deal at http://bit.ly/1G8SYf2 43 Comments
View post
Until stock lasts! Rush now! #BataShoes #BataIndia 5.4% Interaction
Posted during 1/6/18 - 2/2/18
 Twitter
Profile Averag
Numb
Perform e Tweets/d Retweet Engage Conver
Tweets er of
ance Weekly ay s ment sations
likes
Index Growth
actionshoes 48% n/a 33 1.2 161 60 0.18% 9.1%

bata_india 11% 0.29% 82 2.9 77 10 0.034% 70%

fila_in 20% 1.3% 21 0.8 5 1 0.025% 0%

libertyshoesltd 4.0% 0.23% 3 0.1 0 0 0% 0%

reebokindia 10.0% 0.21% 39 1.4 147 39 0.039% 21%

Average values 19% 0.52% 36 1.3 78 22 0.055% 20%

1/6/18 - 2/2/18
 Twitter: Followers (accumulated)

fila_in
862 actionshoes
4528
libertyshoeslt
d
668

reebokindia bata_india
17275 9181

2/2/18
 Twitter: Top Posts, Retweets & likes
KPIs
Published Image Post
(As of 2/3/18)

New month, fresh start. Who’s ready to hit GO with a

Feb 1, 2018 53 Favorited
#BODYBALANCE class?
2:34 PM 27 Retweets
#ShareYourStrength @LesMills @NinaDobrev
View post 0.46% Interaction
https://t.co/V6RA5fHG8Y https://t.co/CAd47SFGie

Can you guess which is the missing piece in this new arrival
Jan 17,
from #Florina 19 Favorited
2018
by #ActionShoes? Give your answers in the comments 13 Retweets
11:01 AM
below. 0.72% Interaction
View post
https://t.co/0Pl76BTZRw

Let's exercise our brain cells today. Unjumble this word and
Jan 7, 2018 20 Favorited
give your
10:36 AM 12 Retweets
answers in comments below.
View post 0.73% Interaction
#ActionShoes #GamesAndPuzzles https://t.co/7nggfIR64H

Jan 25,
Put your game shoes on and tell us which is the fastest 13 Favorited
2018
route? 8 Retweets
9:40 AM
#ActionShoes #GamesAndPuzzles https://t.co/o7jakhlc9O 0.47% Interaction
View post

Get rid of your Tuesday afternoon slump with this interesting

Jan 30,
puzzle. Give 11 Favorited
2018
your answers in comments below. 4 Retweets
3:30 PM
#ActionShoes #GamesAndPuzzles 0.33% Interaction
View post
https://t.co/WD2M1VzPmE
Posted during 1/6/18 - 2/2/18
 Instagram
Perce
ntage
Follow Profile
Com Growt incre
ers- Enga Post Posts Perfor
Number Like Com ments h Growt ase
Follower Following Follow geme Intera per manc
of Posts s ments and (absol h rate since
ing- nt ction day e
Likes ute) startin
Ratio Index
g
point
Bata
18k 85 22 30k 138 30k 3.5k 24% 24% 215 6.5% 8.3% 0.8 94%
India
Fila India
14k 125 23 48k 122 48k 2.4k 21% 21% 108 14% 16% 0.8 100%
Official
Liberty
Shoes 1.3k 81 27 851 30 881 34 2.7% 2.7% 16 2.4% 2.5% 1.0 21%
Online
Reebok
21k 67 37 7.8k 16 7.8k 2.2k 12% 12% 307 1.4% 1.1% 1.3 30%
India
Average
13k 90 27 21k 77 22k 2.0k 15% 15% 161 6.0% 7.1% 1.0 61%
values

1/6/18 - 2/2/18
 Instagram: Follower

Fila India
Official
Bata India 13538
18251

Reebok India
20539
Liberty Shoes
Online
1303

2/2/18
 Instagram: Top Posts, Comments and Likes
KPIs
Published Image Post
(As of 2/3/18)

Jan 11, Original Fitness from the ‘Colour Pack’

8400 Likes
2018 #FilaIndia #FilaIconic
12 Comments
11:36 AM Available @myntra ?? Fila Original Fitness
71% Interaction
View post Price- Rs.5499

Jan 29,
6869 Likes
2018 Real dope: Fila Bubbles ??????
41 Comments
10:41 PM #FilaIconic #FilaIndia
52% Interaction
View post

Jan 24,
Original Fitness Ripple 5955 Likes
2018
Available on @myntra 15 Comments
2:39 PM
#FilaIconic #FilaIndia 46% Interaction
View post

Jan 17, #SOTD ⭐️

5841 Likes
2018 Available on @myntra
2 Comments
10:36 AM Price: Rs.7499/-
47% Interaction
View post #FilaIndia #FilaIconic

Jan 22,
Fila Iconic Spaghetti 5802 Likes
2018
Available on @koovsfashion ??10,999 7 Comments
11:19 AM
#FilaIndia #FilaIconic 45% Interaction
View post

Posted during 1/6/18 - 2/2/18

BATA FILA
11

LIBERTY ACTION
 Recommendations

Current Recommendation
Performance
Lighten your pages by
removing or compressing
Page size 3.4MB < 3MB
heavy content such as
images and video.
Combine files to minimize
Page requests 117 < 30 the number of HTTP
requests your site makes.
Speed up your site by
lightening up your site
Page speed 6.3Sec < 4Sec pages, compressing
images and video where
possible.
Remove or defer any
JavaScript or CSS that
Render blocking Yes No
interferes with loading
above-the-fold content.
Seo
Reduce page titles to 70
Page titles No Yes characters in length and
include keywords once.
Add an H1 tag to each
page and include a
Headings No Yes
keyword that's relevant
to that page.
Security
Purchase an SSL
SSL certificate No Yes certificate for your
Website.
 Recommendations
Current Recommendation
Performance
Combine files to
minimize the number of
Page requests 65 < 30
HTTP requests your site
makes.
Speed up your site by
lightening up your site
Page speed 4Sec < 4Sec pages, compressing
images and video where
possible.
Compress JavaScript
and CSS resources
Compression No Yes
where possible to help
your site run faster.
Remove or defer any
JavaScript or CSS that
Render blocking Yes No
interferes with loading
above-the-fold content.
Seo
Reduce meta
descriptions to 160
Meta description No Yes
characters in length and
include keywords once.
Publish a site map and
submit it to Google so it
Sitemap No Yes
can more easily crawl
your website.
Security
Purchase an SSL
SSL certificate No Yes certificate for your
Website.
 Recommendations

Current Recommendation
Performance
Lighten your pages by
removing or
Page size 3.1MB < 3MB compressing heavy
content such as
images and video.
Combine files to
minimize the number
Page requests 134 < 30
of HTTP requests your
site makes.
Remove or defer any
JavaScript or CSS that
Render blocking Yes No interferes with loading
above-the-fold
content.
Seo
Reduce page titles to
70 characters in length
Page titles No Yes
and include keywords
once.
Reduce meta
descriptions to 160
Meta description No Yes characters in length
and include keywords
once.
 Recommendations
Current Recommendation
Performance
Combine files to minimize
Page requests 33 < 30 the number of HTTP requests
your site makes.

Implement caching to
Browser caching No Yes speed up the loading of
frequently used content.

Remove or defer any

JavaScript or CSS that
Render blocking Yes No
interferes with loading
above-the-fold content.
Mobile
Give your site the gift of
responsive design by using
Responsive No Yes
the HubSpot Website
Platform.

Configure the meta viewport

Viewport No Yes
tag to width=device-width.
Seo
Reduce page titles to 70
Page titles No Yes characters in length and
include keywords once.

Reduce meta descriptions to

Meta description No Yes 160 characters in length and
include keywords once.

Add an H1 tag to each

page and include a
Headings No Yes
keyword that's relevant to
that page.