3 Websites/Apps

and their Recommendation Goals

YouTube
 Recommendation Goals

“The goal of the YouTube video recommendation system is plain: to provide personalized high-quality
video recommendations to its users” - Kumar, Nikhil

- To make the users keep on going back to the website, and stay longer, through recommending
videos with their tastes.
- To let the users be able to explore unexplored videos that might suit their interests, also helping
new content creators get more viewers.
- More videos being watched = More ads being watched = More profit

Sources: https://www.quora.com/How-does-YouTubes-recommendation-algorithm-work
How do they operate?
On a first glance:

- If signed out, youtube will

suggest based on what’s
popular on your country.
Features
(revolving around their
recommendation system)

- My Watch History in
YouTube:
Youtube generates this in my homepage (basing on my watch history)
Youtube consistently recommends videos, and I can even state that I am not interested in a certain video.
Overall Operational and Technical Goals

Relevance Novelty Serendipity Increasing

Recommendation
Diversity

✓ ✓ ✓ ✓
My Opinions

Overall: Very Helpful

In the end, anything that shows up in my

recommendation feed are the kinds of
videos that I am interested in, or what I
really need. They even made a playlist for
me!
Google Play Store
Recommendation Goals

- Satisfactory experience and applications increases user loyalty, resulting the app to gain more

installs.

- The more loyal the user is, the more likely he/she is going to spend online purchases for apps.

- Your profile is going to be used for generating recommendations with multiple types of products

that they hold, i.e. Apps you install will influence your Movie Recommendations.

- To increase product sales.

How do they operate?
On a first glance:

- If signed out, playstore will

suggest based on what’s
popular on your country.
Features
(revolving around their
recommendation system)

- My installed apps in
PlayStore:
PlayStore generates this on my recommendation page (based from my installed apps)
PlayStore also tracks the applications you’ve viewed and searched.
Overall Operational and Technical Goals

Relevance Novelty Serendipity Increasing

Recommendation
Diversity

✓ ✓ ✓ Not much
My Opinions

Overall: Helpful

Even though some recommendations may

become repetitive, and applications may
have the same purpose/functionalities,
Google Play Store still suggests applications
based on genres, which can be very helpful
Quora
Recommendation Goals

- By recording previous posts or posts that the user liked, the system delivers more relevant posts to

the user’s timeline, bringing more attention from the user.

- Quora’s recommendations give you information based on your tastes, so you wouldn’t have to

learn unnecessary information but instead more about things that you are interested in!

- Recommendation helps people find each other with the same field of knowledge, giving more

chances of a post being populated by users of the same genre.

- They get profit from certain non-annoying ads

How do they operate?
On a first glance:

- Quora directly asks you

about your interests. Then
they will mold your news
feed into something you
are interested in.
Features
(revolving around their
recommendation system)

- Quora also helps you

to be a content
creator or find
questions you can
somehow answer
Quora has a list of your interests, but they make a hybrid of posts that suits your tastes and places it in
your feed.
These 3 tasks clearly shows that the data that you will provide here will be recorded and used for a better
recommendation in generating your timeline
Overall Operational and Technical Goals

Relevance Novelty Serendipity Increasing

Recommendation
Diversity

✓ ✓ ✓ ✓
My Opinions

Overall: Very Helpful

All in all, quora’s recommendation system’s sole

purpose is to provide the user a good timeline feed, or
even a better community where you can find your
clique with same interests. This website is very noble
and deserves better appreciation.