 Avik Kumar Dutta

 Harshita Parasrampuria
 Priyanka Kashyap
 Twinkle Saharia
 Waibhav Krishna Aggarwal
 Narayana Health (formerly known as Narayana Hrudayalaya) is a chain of
multi-specialty hospitals in India, with its headquarters in Bengaluru. The
hospital chain operates one of the largest telemedicine networks in the
world.
 Narayana Health operates a chain of hospitals, heart centres, and primary
care facilities across India. Narayana Health (Narayana Hrudayalaya Ltd.) was
founded by Dr. Devi Shetty and has its flagship hospital in Bangalore at NH
Health City.
 Apart from Bangalore, the group has its presence in Delhi, Kolkata,
Ahmedabad, Jaipur, Raipur, Jamshedpur, Guwahati, Mumbai, Mysore,
Dharwad, Kolar, Shimoga and Davangere in addition to an international
subsidiary in the Cayman Islands.
“A DREAM OF MAKING QUALITY HEALTHCARE AVAILABLE TO THE MASSES
WORLDWIDE”.
“To make the dream a reality we commit ourselves to:
 Being a tertiary care referral centre for complex medical and surgical
problems.
 Developing a Health City Model, to be replicated nationally and
internationally.
 Excelling as an Education, Training and Research Centre in Medical,
Paramedical & Allied specialties.”
 Narayana Health’s vision is "To provide high quality health care, with care and
compassion, at an affordable cost, on a large scale.
 The core values of the organization are represented
 by the acronym iCare:
 I – Innovation and efficiency: To continuously reduce the cost of delivery of healthcare and
improve reach.
 C - Compassionate Care: To provide accessible care that makes a difference to our patients
 A – Accountability: To honour our commitments with integrity and transparency to our
patients, employees and investors.
 R – Respect for all: To recognize the contribution of every employee and respect the rights and
the dignity of every patient and employee.
 E – Excellence as a Culture: To create a culture of ensuring the highest quality of consistent and
reliable services to our patients and sustainable value for our stakeholders.
Narayana Health offers speciality and tertiary care facilities covering a wide range of specialisation viz.
 Cardiac surgery
 Cardiology
 Gastroenterology
 Vascular Services
 Endovascular Services
 Nephrology
 Urology
 Neurology
 Neurosurgery
 Paediatrics
 Obstetrics
 Gynaecology
 Psychiatry
 Diabetes
 Endocrinology
 Cosmetic surgery
 Rehabilitation
 Solid organ transplants for kidney, liver, heart and bone marrow transplant
 General medicine
 In India, the dual pressures of poverty and a large population make
effective healthcare delivery especially challenging.
 The large rural population of India means that access to healthcare is
low, with less than one doctor per 1,000 people and 1.1 hospital beds
per 1,000 people.
 Increasing the health resources of the nation requires substantial
investment. To achieve the target of two beds per 1,000 population by
2025, an additional 1.75 million beds are needed.
 In a context of high demand for Cardiac care with an affordable price and accessible for all
groups of people, Dr. Devi Prasad Shetty saw an opportunity for the medical care of the
non premium section of the society.
 Dr. Devi Prasad Shetty Founded a Hospital (Narayana Hrudayalaya) which catered the
needs of most non premium seekers of Medical services which provides Cardiac Care at or
less than market costs.
 Dr. Devi Prasad Shetty was able to reduce costs through various strategies.
 Dr. Devi Prasad Shetty set up Coronary Care Units or CCU’s for better penetration into the
Rural market where there was a lack of basic Cardiac Care.
 Along with the CCU’s they also set up Mobile Diagnostic units for penetration into areas
where they could not set up a CCU.
 They also provided the solution of bridging the gap between doctors graduating from
Indian medical schools and newly trained cardiologists & surgeons by providing trainings
to the next generation.
 Dr. Devi Prasad Shetty also launched the Yeshasvini Insurance Scheme and initiated the
plan for Health City.
 STRENGTHS WEAKNESS OPPORTUNITY THREAT
Affordable Prices High Staff Turnover Expand the hospital Threat from New entrants
reputation into all following similar pricing
specialty ones policies
Good quality Resources are still Lack of good quality People are becoming more
underutilized health care for non concerned about their own
premium market health

Innovative technology Public Private partnership Change in government

policies

Negotiable Power
Trust and Brand
Positioning of NH
 Wal-Martization of Healthcare
 Reducing Per unit Cost
 Hiring equipments on monthly rent basis
 Short term supplier contract
 Good relations with other hospitals
 Technological Innovation Management (Use of Digital X-Rays & Hospital Management Software)
 Use of Generic Drugs
 Fixed Salaries for the staffs
 Post-mortem of NH’s daily operations (Reviewing the balance-sheet every year)
 Training the next generation
 Telemedicine & Mobile Cardiac Labs
 Free Consultation
 Direct link to RTI & NH
 Supported by Indian Space
 Karnataka State Government
 Remote Camps
 Experienced Cardiologist
 Yeshasvini – Insurance Scheme
 Launched for farmers, who are member of cooperatives
 Premium of Rs. 5/ Month
 Estimate of 8% of policy holders will require medical procedure
 Digitalized cards to prevent fraud.
 CARDIAC HOSPITAL (To fulfil the need and attract the mass)
 Providing below cost care, Karuna Scheme & NH Trust, Maintaining infrastructure, medical
facilities and retaining specialists doctors, Wal-Martization of healthcare, Establishment of CCUs
to attract rural, Mobile Cardiac Diagnostic Lab, Providing Training and Loan facilities.
 YESHASVINI INSURANCE SCHEME (To compensate the debts and to earn more revenues
rapidly)
 Launched for farmers those who are members of cooperatives, Rs 5/month to get free
treatment up to Rs 100000 out of which Rs 2.5 would be contributed by the government per
farmer.
 HEALTH CITY (To expand the business and to target & segment all in one place in order to
retain its competitive advantage)
 Dr. Shetty realized that there may be threats of sustaining in future as cardiac specialists. So as
per his vision he started to initiate his dream of curing everything to get back to growth stage
from maturity stage.
 Conducts 40 heart surgeries every day
 Expertise in liver transplants on babies less than 10 kg weight with 95%
success rate.
 First heart hospital in Asia to Implant an artificial heart.
 Performed combined kidney and pancreas transplant, offers formal training
program for paediatric cardiac surgery.
 Narayana Foundation conducts 61 training programmes and is short-listed
by the University Grant Commission (UGC) for the status of a Deemed
University.
 Thrombosis Research Institute, Bangalore a division of Narayana Health is
working towards discovering a vaccine to prevent heart attack. The Institute
has come up with markers to diagnose heart disease early
2016
 Quality beyond Accreditation for NH Jaipur at the Global Concave of Association of Health Care Providers India (AHPI).
 Narayana Health listed in the Fortune Next 500 List of Companies.
 Price/Performance Value Leadership Award by Frost & Sullivan India.
 Best Risk Management Framework and Systems – Healthcare by the 3rd edition of the ICICI Lombard – CNBC TV18 India Risk
Management Awards.
2015
 Winner of Healthcare Leadership Awards by the Stars of the Industry Group in 2 categories – Outstanding Achievement
Awards Healthcare – Social Cause, Healthcare & Social care Support Awards.
 Conferred Public Health Champion Award by WHO India under the category of Innovation.

2014
 India Health & Wellness Award – Super-speciality Hospital
 Gold Award winner in Customer Service by Asian Hospital Management Awards
 Winner of ABP News Brand Excellence Award
 Winner of Inc. India Innovative 100 Award
 Recognized among world's top 50 ‘BCG Local Dynamos 2014’ for its operational excellence.
2013
 Winner of Inc. India Innovative 100 Award
 Philanthropy Award, Forbes India
 "Financial Times Arcelor Mittal Boldness in Business Awards 2013": Corporate Responsibility / Environment Porter Prize for
Industry Architectural Shift (2013)
2012
 NH ranked 36th among 'World's 50 most Innovative Companies' by Fast Company (2012)
 Frost and Sullivan India Healthcare Excellence Awards - Healthcare Provider Company of the Year (Revenue between INR
500-1000 Cr)
 NH Bangalore receives FICCI Healthcare Excellence Award for Addressing Industry Issues (2012)
2011
 India Shining Star CSR Award’ to NH for the exceptional CSR work done in the Health Sector.
2010
 Speciality Hospital by CNBC & ICICI Lombard Healthcare for the category - Commendation for driving affordable and quality
healthcare for all
 Narayana health aims to treat middle class and rural patients
at low cost and provides good services.
 In spite of providing good services at comparatively low profits, the
hospital earns high revenues due to reasonable pricing structure and
effective and efficient utilization of resource.
Questions if any??