BURMA

Group Members :
Princess Bartley
David Russell
Collette Bartley
Debbisha Roberts
Shamelia Stamp
Michelle Bailey-Lindsay
Linda Le Johnson
Renee Evans
PEPSI COMPANY’S CONNECTION
TO BURMA

1996
Pepsi withdrew employees, asset and
sold shares to partner

1991 Pepsi responded to invitation, went in to

join venture with Burma company

1990 To improve economic, invite foreign

private investors and companies

1948
Burma is an Asian country, ruled under a
military government (SlORC)
FACTS OF THE CASE
 PepsiCo.was losing the support and trust of their
stakeholders due to their business operations in
Burma.

 PepsiCo.brand and reputation was deterring and

they were losing continuous market share in other
parts of the world.

 By doing business in Burma PesiCo. was actually

supporting the military rule to strengthen their
dominance through taxes and other means. As a
result, there is the perception that the company
was supporting more illegal practices in Burma
HARM CAUSED
 PepsiCo was losing the support and trust of their stakeholders
due to their business operations in Burma.

PepsiCo brand and reputation were deterring and they were losing continuous market
share in other parts of the world.
ETHICAL ISSUES
Human Rights issues

 The right of freedom of conscience

 The right of free speech

 The right to due process

 The right to life and safety

 The right of free consent

ALTERNATIVES
 Purchasing Pepsi supports military rule

 PepseCo should have pulled out of Burma

 Purchasing Pepsi supports forced labour

 PepsiCo should seek to gain respect towards

stakeholders
STAKEHOLDERS
 Consumers and customer

 Communities

 Employees

 Investors

 Government
ETHICS OF ALTERNATIVES
 Possible Alternatives Identify
 Alternatives Assess Using Ethical Principles
 The Best Alternative Selected
ACTION TO TAKE
 Contribution to sustainable development, such as
the health and the welfare of society

 Takes into account the expectations of

stakeholders

 Is
in compliance with applicable laws and
consistent with international norms of behaviour
Thank you