Tata Motors Vehicle NPI Process – Conceptual Overview

Product Product Design

Concept Concept and validation Productionisation Pre- Ramp-up
Strategy &
Phases

Evaluation Development Phase Phase Production Phase

Planning
Phase Phase Phase
Phase
• Market •Concept •Performance & •Design analysis •Full design •Quality •Ramp-up
analysis alternatives Weight analysis & simulation validation Proving & •PL Build
(Indicative)

• Competitor •Beta proto tests

Activities

•QFD •Style & Spec’ •Alpha proto Process

assessment •Styling themes dev’mt. & Freeze tests •Production toolingvalidation
• Explore Prod. •Packaging •Vehicle & •Aggregate tests •Vendor parts dev. •P0 & PP
Options •Manf. Feasibility Aggregate plans •Crash tests •Install & comm. Builds
• Product •Cost targeting •Product costing •Manf. Planning Facilities •Vendor parts
planning •Financial analys •Detail costing approval
` •Homologation
PIPI DR0
DR0 DR1
DR1 DR2
DR2 DR3
DR3 DR4
DR4 DR5
DR5 SOP
SOP
Gateways

Initiation
Project

Launch
Product Concept Concept and Design Production Project
Strategy Selection Project Release Release Review
Review Approval
DR1 Sign-offs DR2 Sign-offs DR3 Sign-offs DR4 Sign-offs DR5 Sign-offs
•9BOX & •Product Profile & •Product spec & •Design release •Critical issues •Launch volumes
Deliverables

supporting tech targets Features list •Long lead tooling brochure •QP build
Gateway

(Partial)

docs •Recommended •Vehicle Test Plan signed off •Vehicle test completion
style theme •Style & packaging •Component requirements met •Vendor parts
•Prelim. Cost / wt sign off reliability plan •Control plans fully approved
targets •Time & res. plan •Biz. Case signoff •Ramp up plan
•Prelim. Biz case •Full Biz. case validation